I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.
The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.
Here are 12 tips
Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely on writing articles yourself for your content strategy.
Curating content provides you with the opportunity to connect with other thought leaders. It also shows you
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
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Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be speaking about “Enhancing Your Online Presence to Grow Your Firm (and Your Brand) Without Breaking the Bank,” exploring how social media marketing and its accompanying
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is an opportunity to do something creative and differentiating on social. Featuring major holidays is a no brainer, such as the upcoming Fourth of July holiday,
So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and
I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big picture growth efforts, so I thought I’d share a few ideas that I hope inspire you:
I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as your company brand.