Time is money and that’s one of the main reasons you should reuse and repurpose your content.

I delved into this issue at my repurposing content webinar yesterday and provided tips on how you can make your content work harder and smarter for you.

I have so much content in my archives and I try

Join me for a free virtual uprogram on November 12 at 12:30pm ET on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level using Canva and other visual tools.

The best part is that none of these tools cost a lot or require graphic design skills.

Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to sell yourself and your services to provide value and so many people and companies forget that.

Let me show you a better way to do it.

Repurposing content Even my puppy

We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember that a lot of people won’t see your content because of social media algorithms and whether are online and looking at their news feed.

Repurposing

If you’re not using video content on your social media channels you’re missing out on engaging with your audiences through a very effective medium where they get to really know you.

You can make all the videos in the world but if you don’t engage with your audience and make your content as accessible as

The end of summer/going into fall is the PERFECT time to focus on your business development and branding efforts especially since many of your peers and competitors may not be.

We are in the hottest job market in years right now – this is the time to focus on your own personal branding and business

Do you want to learn the secrets of effectively branding and marketing yourself?

Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will explore how to effectively leverage personal branding and business development tools to your advantage.

This end of summer/going into fall is the PERFECT time to

I posted about content paralysis earlier this week and it struck a chord with a number of people on LinkedIn, not just lawyers, so I wanted to delve deeper into the topic in this video.

Many of us – including myself – struggle with content paralysis. I can’t tell you how many half-finished

What’s a mistake that many law firms and business professionals make on LinkedIn?

They take the time to create a great post and then they never post it again. I call this “one and done.”

This is a huge mistake. Why? Because most people will never see your post and even those who do won’t