There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a

Implementing a Meet the Team social media campaign is a good idea for any company, both large and small.

These posts are evergreen content – meaning they can be used at any point during the year to fill in lulls in your editorial calendar.

They are also great ways to introduce new employees to your

Here’s another tip from my secret sauce to effective social media marketing.

Use evergreen content to highlight your lawyers and firm – particularly when you have nothing to say or when you have a lawyer for whom you are having a more challenging time achieving press results.

What do I mean by “evergreen content?” Think

So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and done”).

This is a huge waste of your time and effort.

A blog post or article can be turned into multiple pieces of content in

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

  1. Always. Be. Helpful. This is by

This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.


Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime

I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big picture growth efforts, so I thought I’d share a few ideas that I hope inspire you:

  • If you are a communications person, you should regularly