It should go without saying that it’s not how often you post content to social media that makes a true impact, but rather what you say and how you say it. The quality not the quantity of your posts should always be your primary focus.
But it’s not always easy to generate a steady stream
Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.
Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are
One of the most important ways you can enhance your social media efforts, see real ROI and increase engagement is to always include an image with your social posts.
You should never post anything to social media without an accompanying image. Why? Images greatly increase engagement on your posts, they capture the attention of your
One of the most important ways you can enhance your social media efforts, see real ROI and increase engagement is to always include an image with your social posts.
You should never post anything to social media without an accompanying image. Why? Images greatly increase engagement on your posts, they help to capture the attention
Here’s a marketing idea to try: Instead of sending holiday cards, which is the tried and true holiday greeting used by professional service firms and often get lost in the mail or can seem impersonal when they come from a general firm email, make a list of VIP contacts and clients and send them personal
I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.
The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.
Here are 12 tips
Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely on writing articles yourself for your content strategy.
Curating content provides you with the opportunity to connect with other thought leaders. It also shows you
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
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Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,