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We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.

As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.

Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.

While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.

There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.

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Continue Reading How to Effectively Use LinkedIn During the Pandemic

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I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?

Writing takes time and I can make the process easier and more efficient for…

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It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need…

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It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post helpful content.

Here are 11 ways to take your content to the next level and fill in your social media calendar:

  1. Use visuals with every

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When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle.

Here are a few things not to do right now during the pandemic when it comes to content and…

Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level using Canva and other visual tools. The best part is that none of these tools cost a lot or require graphic design skills.

I will…

Join me for a webinar on 5/11 to raise money for COVID-19.

I’ll be hosting a virtual program on Monday, May 11 at 1pm ET on how to effectively use social media for business development and branding during COVID-19.

For many business professionals, social media is an often underutilized or misused tool for business …

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts. …
Continue Reading 10 Tips for Content Marketing Success

Social Media Visual Content Tools

Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

As we are all producing a lot of content during the COVID-19 pandemic, how do we make our posts stand out?

In this interactive webinar, I will take attendees…

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As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now. …
Continue Reading How to Quickly Build Your LinkedIn Network