So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and done”).
This is a huge waste of your time and effort.
A blog post or article can be turned into multiple pieces of content in
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Continue Reading Answers to Your Top Instagram Questions (and a Few Best Practices)
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime
I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big picture growth efforts, so I thought I’d share a few ideas that I hope inspire you:
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough to create a LinkedIn profile or company page or any other social accounts, you must consistently and regularly maintain your presence on each channel with
We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.
As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.
Continue Reading How to Effectively Use LinkedIn During the Pandemic
I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?
Writing takes time and I can make the process easier and more efficient for
It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need
It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post helpful content.
Here are 11 ways to take your content to the next level and fill in your social media calendar: