It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post helpful content.

Here are 11 ways to take your content to the next level and fill in your social media calendar:

  1. Use visuals with every

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle.

Here are a few things not to do right now during the pandemic when it comes to content and

Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level using Canva and other visual tools. The best part is that none of these tools cost a lot or require graphic design skills.

I will

Join me for a webinar on 5/11 to raise money for COVID-19.

I’ll be hosting a virtual program on Monday, May 11 at 1pm ET on how to effectively use social media for business development and branding during COVID-19.

For many business professionals, social media is an often underutilized or misused tool for business

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.
Continue Reading 10 Tips for Content Marketing Success

Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

As we are all producing a lot of content during the COVID-19 pandemic, how do we make our posts stand out?

In this interactive webinar, I will take attendees

As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
Continue Reading How to Quickly Build Your LinkedIn Network

I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work! 
Continue Reading Become a Social Media Master: 8 Tips on Achieving Super Star Status as a Social Media Marketer

I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!

Continue Reading How to Take Your Content to the Next Level: Six Content Marketing Secrets for Maximum Engagement

I wanted to share a way to enhance your content marketing efforts on the LinkedIn app of which you may not be aware. 

The next time you find something in a LinkedIn article that you want to quote or mention later, simply highlight the text in the app. An option to ‘Share on LinkedIn’ will