Starting a law firm can be one of the most fulfilling and exciting ventures you pursue in your legal career. It’s an opportunity to carve your niche, serve clients on your terms and ultimately build a legacy. But, as with any business, it requires careful planning and strategic action in a number of areas, including marketing. Below, are steps to ensure your new law firm’s success, and how marketing plays a pivotal role in its growth.

I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.


I work with a lot of professionals who can no longer get access to their LinkedIn account because they signed up for the account under a prior email to which