Incorporating podcast appearances into your marketing strategy is an effective way to expand your reach, build your personal brand and connect with new audiences. Being a podcast guest can be
Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.
So many companies and individuals create good content – such as podcasts – but
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
One of my favorite marketing tips is to use the transcripts from your webinars and podcasts to create additional content from them.
Incorporating video and podcasts in your marketing strategy
In our busy lives it’s so important to work smarter not harder, and that goes for the content you create as well.
You’ve already spent a lot of time and
I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What
Today is International Podcast Day and it’s a good time to mention that I will be launching a podcast this fall!
The podcast will include social media, contact, marketing, personal
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.