Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.
So many companies and individuals create good content – such as podcasts – but they just post it once – which is a waste of your time and effort.
Your content strategy should include multiple channels or platforms to promote a single piece of content – this is content amplification, which helps you to get more ROI on existing content such as videos, webinars and podcasts.
Here are 10 ways you can repurpose podcast content in creative ways:
- Create Blog Posts: Transcribe podcast episodes and repurpose the content into written content. Add additional context, insights and visuals to enhance the written content. You can easily create a long-form written article or blog post with key takeaways from the episode and show notes (or episode highlights – I like when they are in bulleted lists). You can also create listicle posts, which tend to do well with readers (“10 reasons why you need to X” or “Five things you didn’t know about X”). Not only does posting the transcript make your content more accessible to those who may not be able to consume audio content, but it is also great for SEO. Your episodes and content become searchable and you’ll get a boost on the major search engines.Make sure you do some proofreading and editing to the transcript before you post them. I use Otter, which has both paid and free plans depending on the volume of content you have.
- Short Video Clips: Extract compelling audio snippets from your podcast episodes and pair them with engaging visuals to create short video clips. Share these clips on social media to attract new audiences and drive engagement.
- Audiograms: Audiograms are visually appealing graphics that combine an audio snippet with a waveform and captions. Use tools like Headliner, Wavve or Audiogram to create eye-catching audiograms and share them on social media platforms to generate interest in your podcast.
- Quote Graphics: Identify insightful quotes or key takeaways from your podcast episodes and transform them into visually appealing graphics. Use tools like Canva or Adobe Spark to design quote graphics and share them on social media or include them in your newsletters or blog posts.
- Infographics: Convert statistics, research findings, or complex topics discussed in your podcast episodes into visually engaging infographics. Present information in a clear and concise manner, making it easily shareable on social media and highly digestible for your audience.
- Guest Highlight Reels: If your podcast features guest interviews, compile the best moments or most valuable insights from different episodes and create highlight reels. This allows you to showcase the expertise of your guests and pique the interest of potential listeners.
- Case Studies or Deep-Dive Articles: Expand on a particular topic discussed in your podcast episode and create a comprehensive case study or in-depth article. Include additional research, analysis, and practical examples to provide a more extensive exploration of the subject matter.
- Q&A Sessions or Live Streams: Host live Q&A sessions on platforms like Instagram Live, Facebook Live, or YouTube, where you answer questions from your audience related to the podcast episodes. Engage with your listeners directly, address their queries, and build a sense of community around your podcast.
- E-books or Guides: Compile multiple podcast episodes that revolve around a specific theme or topic and repurpose them into an e-book or comprehensive guide. Add additional insights, resources and practical tips to provide a value-filled resource for your audience.
- Email Newsletters: Summarize key points, insights and upcoming episodes in a newsletter format and send it to your email subscribers. Provide exclusive content or bonus material to keep your audience engaged and build a loyal subscriber base. Your content can range from recaps of your most recent episodes to interesting things from past episodes or updates on previously covered topics.
Incorporating video and podcasts in your marketing strategy helps people get to know you while amplifying your brand. It’s a great way to BE YOU and convey what the written word just can’t.
All of these tips are clever and strategic ways to keep your audience engaged and to extend the shelf life of your original recordings.
This is smarter marketing and how you get more ROI from your existing content assets. Amplifying your transcripts offers a strategic, creative way to market your business and yourself.
What do you think of these ideas? Will you implement them into your content strategy?