I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.

I knew the post would do well, but it not this well! However I know why it resonated with others so much.

In this program on November 10 at 12:30pm ET, I will share with

Unfollow. Delete. Block. Repeat.

Who follows you and who you follow on social media is completely in your hands.

You have total control over who has access to you on social media and what you see. And you should curate and edit as necessary.

I recently did a social media follower cleanse/purge – I do

National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.

Why does it matter to you?

You need paralegals.

And you should create a social media post thanking your paralegals as well as do something internally to show your gratitude.

Appreciation

If you’re not using visuals in your social media posts, you need to. Like right now.

Remember, visuals make your readers stop and pay attention. Your entire goal when creating content is to get people to “stop the scroll” on social. Visuals help you do that.

Without social media visuals, your content can fall flat

Michelle Martinez Reyes is the Chief Relations Officer at Florida-based firm Kelley Kronenberg.

She previously served as the Chief Marketing Officer for Greenspoon Marder. She was under 40 when she first ascended to the C-Level amongst the AmLaw 200 and NLJ 300 ranks. She also worked as part of the marketing and business development teams

In this video, I discuss the two things business professionals need to do on LinkedIn today.

What are they?

  1. Customize your profile URL.
  2. Upload an image in the cover image field.

Both of these are essential to optimizing your profile in today’s business world.

Learn more in the video and below:

Setting Up Your

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.

Your

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all.

Okay so maybe that’s not the actual way the song goes, but what I mean is that you already have so many assets that