For C-suite executives and founders venturing onto LinkedIn, it’s important to remember that the platform is not just a networking site; it’s a powerful stage to solidify your thought leadership and expand your professional influence.

Crafting your narrative is key to shaping your personal brand and making a lasting impact on LinkedIn. Learn more about what to focus on in your content to truly resonate with and engage with your audience on LinkedIn.

The way many law firms typically approach social media and content creation often misses the mark. The content is often dry, boring, firm-centric and is a regurgitation of news posted on your website. It also often lacks the social part in social media. While sharing firm news such as award wins, recent matter victories, firm news and achievements is undoubtedly important to your firm, it may not always strike a chord with clients and potential clients. But you can do it better. Here are key takeaways for law firms to revamp their content strategy and truly engage their audience.

While many law firms are content producing powerhouses, pushing out alerts, social media posts and other information daily via the many distribution channels with which they engage their target audiences, they often fail to take the time to think about the how, what, when, where and why of the content they are creating and disseminating and how it will help/benefit their clients and other influential readers.

In the ever-evolving landscape of LinkedIn, 2023 brought about significant changes that have redefined how we interact, share and grow on this platform. As we navigate through these updates and look toward the new year, it’s crucial to understand and adapt to these trends to maximize LinkedIn and harness its power to build our brands and businesses.

LinkedIn, the world’s premier professional networking platform, continues to evolve to provide its users with powerful tools and features. One such feature is the ability to add a custom call to action (CTA) button to your LinkedIn profile. This dynamic addition can significantly enhance your profile’s effectiveness, making it easier for you to connect with potential clients, employers or collaborators. In this blog post, I’ll delve into why you should harness the power of this feature and walk you through the steps to add it to your LinkedIn profile.

LinkedIn is a powerful platform for professionals to network, build their personal brand and connect with potential clients and employers. One crucial aspect of your LinkedIn presence is your public profile, which can be seen by anyone using search engines like Google, Yahoo or Bing.

Managing your public profile effectively is essential to ensure that your online presence accurately represents your professional identity. In this blog post, we’ll explore best practices for managing your LinkedIn public profile information, allowing you to control what appears when people search for you on search engines.

In the fast-paced world of business and entrepreneurship, it’s easy to fall into the trap of chasing potential clients or customers through cold outreach. We send out messages to strangers, hoping they’ll be interested in what we have to offer. However, this approach often activates the wrong parts of their brain—the parts conditioned to expect sales pitches, remember previous cold messages and swiftly categorize us as just another marketer. It’s a tough barrier to break through.

In the spirit of Halloween, I thought it would be fitting to share some of the LinkedIn nightmares that I’ve witnessed over the years. As someone who trains others on LinkedIn best practices and uses LinkedIn myself to build my own network and brand, I’ve seen my fair share of LinkedIn faux pas that can send chills down your spine and, more importantly, undermine your personal branding and business development efforts. Let’s go on an eerie journey together, and I’ll provide some tips on how to avoid these common pitfalls.

With more than 950 million members spanning 200 countries, LinkedIn has become a vital platform for business professionals seeking networking opportunities and solutions to their daily challenges. Astonishingly, nearly three professionals are joining LinkedIn every second.

For B2B marketing, the question isn’t about whether to be on LinkedIn — as a staggering 96% of B2B marketers distribute content there — but about crafting a distinctive presence on the platform.

To help businesses thrive on LinkedIn, here’s a guide focusing on the tools and techniques vital for success in 2023 and beyond.

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than a million views and 12,000 likes and it surprised even me. I knew it would do well, but not that well. So how do you go viral on LinkedIn without trying too hard to go viral? Here are 20 tips.