I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and done”).
This is a huge waste of your time and effort.
A blog post or article can be turned into multiple pieces of content in
This is a big day for LinkedIn users.
LinkedIn Stories launched today in the United States bringing a professional twist to the 24-hour stories format. As with many of its updates, the platform launches its new features on a rolling basis so you may not have the ability to post stories yet. Also please note
Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market for goods or a service that you can provide that others are not providing in the same way or not providing at all.
That being
Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
Choose highlights from the bios as your
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Continue Reading How to Demonstrate Client Care and Value in a Down Economy
It’s really important to know what your competition is doing in today’s crowded market. They can help you enhance your marketing and business development efforts. Your competitors give you inside information that can help you do your job better, stay relevant, refine strategy, innovate and lead the market. Some call this competitive intelligence – I