I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.

  • Don’t mass tag people in your posts, especially if they have nothing to do with your post. You may think it will help alert your connections about your post or

Many people and businesses are forgetting one important thing when crafting their hashtags.

Hashtags are a great way to expand the reach of your company or brand. By adding hashtags to a post, you make your content discoverable and give other social media users the chance to engage with you on a common interest or

Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.

As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.

In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.

Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.

Learn more about her in this Women Who Wow profile.


Continue Reading Women Who Wow: Michelle O’Driscoll

There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a

“I should get more active on LinkedIn” is something I hear a lot.

And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.

Being successful on LinkedIn requires

Laura Frederick is a commercial contracts attorney with 25 years of experience at international law firms like Morrison & Foerster and cutting edge companies like Tesla.

She is the Managing Attorney at Laura Frederick Law PLLC, a boutique law firm in Austin, Texas that helps sophisticated businesses with their vendor contracts. She also is the Founder and President of How to Contract, a training and skills platform for lawyers and professionals to learn how we draft and negotiate contracts in the real world. How to Contract features a robust community of 240+ contract enthusiasts in the How to Contract Network. Laura posts daily practical contract tips on LinkedIn (you can follow her here).

Last year, she published Practical Tips on How to Contract, a best-selling book full of practical drafting and negotiating contract techniques and tactics in her book.

I met Laura on LinkedIn (of course!) – and I love her voice on LinkedIn and her uniqueness on the platform. She really does stand out in the sea of sameness with so many lawyers. Learn more about her in this Women Who Wow profile.


Continue Reading Women Who Wow: Laura Frederick

Here are four ways that I’ve achieved success on social media (the Cliffs Notes: being authentic, being responsive, adding value and consistently engaging)

  1. Be Authentic – we’re drawn to people who are open and honest, share their true selves and admit their flaws. Tell stories when you can. This has been my #1 key to