Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.

This program will take you through the how-to’s on building a strong profile, using the platform to generate business and new connections, how to share your successes to demonstrate your value – without showing off or being boastful, and will show attendees how to use LinkedIn to become a thought leader.

There will be time at the end for a Q&A session for specific attendee questions.

This program will explore quick and easy actions you can take today on LinkedIn to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and generate leads, including status updates, notifications, mastering the art of the “humblebrag,” using LinkedIn search more effectively, sponsored posts and how to adopt a client-centric LinkedIn strategy.

Register here.

When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and likability.

Video posts get 3x more engagement than posts with only text or images and a video post on LinkedIn is 5x more likely to start a conversation.

But many people on LinkedIn don’t use video.

So that means you should! There is huge opportunity here.

You can bring your content to life – especially dry content – with video and showcase your uniqueness and personality.

It also doesn’t cost much to do video social media marketing or require a fancy setup. I use my iPhone (12 Pro Max) and a caption app (Capcut) – that’s it.

There are two primary ways of using video on LinkedIn:

  • Upload Natively: Upload a video file to LinkedIn or record a video with the LinkedIn app.
  • Post a Link: Paste a video link into a LinkedIn post or direct message from YouTube or your website.

The majority of videos shared on LinkedIn are native videos, either uploaded directly or recorded through the LinkedIn app.

These perform better because LinkedIn doesn’t want you to take people off of its platform. This is how I post my videos.

Once published, native videos appear in the LinkedIn news feed.

Based on how viewers comment and, to a lesser extent, whether they like and share it, it’ll be distributed over several days.

LinkedIn Native Video Ideas

  • Ask for Advice: Everyone loves to be asked for their expertise. This encourages engagement and commenting, which the LinkedIn algorithm likes.
  • Post Company News: People are interested in who you’ve hired, who you’ve acquired and what events you plan to attend.
  • Talk About Solutions: If you’re using video to product your services or a product, the focus should be on the problem your product solves, not just your product itself.
  • Discuss Your Vision: Inspire others by talking about a mission that’s larger than your company.

Share Customer Stories: Help others learn by talking about issues you helped your customers overcome. Ask their permission first and tag them in the post to encourage sharing.

Share Interviews: Host a Q&A with an executive or someone you connected with at a conference.

I hope these tips inspire you to try out video too. If I can do it, you can too!

How have you successfully used video social media marketing?


I don’t have to tell you that life has gone sideways for all of us right now.

We’ve been forced to quickly adapt to a new normal of staying at home for most of the day, working from home, limiting our interaction with others – which is against everything we as human beings have been accustomed to. We are not being ourselves, or living our normal lives.

Instead we are staying at least six feet apart from each other and putting our social lives on hold. If we are healthy, this is a small sacrifice. Our job right now is to keep others safe by staying apart.

My life has not been easy over the past 9 months. This almost feels like the icing on the cake. I know deep lows are followed by great highs, but it hasn’t felt that way for me in a long time. There have been glimmers of happy moments here and there, but overall, this has been one of the toughest years of my life. Here’s why. Continue Reading How to Cope and Recover When Things Go Sideways in Your Life

In what could be the most misguided retention strategy in this highly competitive legal hiring market, some law firms are offering associates cash bonuses if they allow their employer to manage their LinkedIn accounts or if they close their LinkedIn accounts.

I almost spit out my coffee when I heard this. And I’ve heard some crazy things lately about how some law firms are trying to keep their people, including trying to remove their associate bios from their website to “hide them” from being poached (insert shocked looking face here).

This is not a long-term retention strategy by any means.

Trying to hide your people so they don’t leave is a short-sighted and fear-based response to talent management.

Many years ago I worked at a law firm that discouraged its employees from belonging to professional organizations and trade associations because they were afraid we would get poached by another firm.

Guess what? It didn’t work. Because there are other ways recruiters can find candidates plus many of the candidates are actively seeking new roles because something is lacking in their current one.

Instead focus on creating an environment where your associates (or any employees) won’t want to leave.

People aren’t leaving their jobs because companies are “stealing” them. They’re leaving because of the impact of the past 20 months.

The Great Resignation has shown that employees want more from their organizations: more flexibility, more acknowledgement and advancement, and a more diverse and equitable environment.

The thing is you don’t HAVE to lose your people. If you haven’t done it yet, now is a great time to take a hard, close look at your company culture.

Organizations that recognize this new workplace dynamic and take steps to innovate will be better positioned to retain their top talent.

So invest in your people.

Offer them compelling reasons to stay such as management and leadership positions, lateral moves within your company, above-market comp and benefits, the ability to work from home or on a hybrid schedule, tuition reimbursement and more autonomy and ownership over their work.

Your employees have a choice, so make sure they continue to choose you every day.

In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section. I’ll also discuss:

  • How to use the featured section for personal branding
  • How to optimize your profile for SEO
  • How to position your accomplishments without sounding boastful
  • How to use skills and recommendations to your advantage

Register for the December 21 program.

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.

Your bio can serve as an important business development tool if it is well-crafted…

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.  

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!

Continue Reading How to Write an Engaging, Client-Focused Professional Bio That People Want to Read

Giving Tuesday is a global generosity movement that inspires millions of people to give, collaborate and celebrate generosity.

On this #GivingTuesday, I want to highlight the causes importance to me and shine a spotlight on them.

The Multiple Myeloma Research Foundation – MMRF – My mom passed away five years ago from this blood and bone marrow cancer. I’m dedicated to supporting their research in the hopes of having more treatment breakthroughs.

The Doe Fund – It’s impossible to not be heartbroken by those without homes when you live in NYC.

For over 30 years, The Doe Fund has led the charge against homelessness and recidivism by providing economic opportunity, housing, career training and supportive services to homeless and formerly incarcerated men.

They believe that providing jobs will help these men start new chapters, and I’ve seen it work first hand.

Ms. JD – Despite comprising half of the graduating law school classes each year, there are far too few women who make partner at law firms or who are promoted to leadership roles at those firms. We can and must do better.

Ms. JD is dedicated to the success of women in law school and the legal profession.

The French Bulldog Rescue Network – Many of you know I have two French bulldog puppies who I adore.

While I didn’t adopt them, I volunteer with this organization that rescues Frenchies and find them new homes. (I wish I could volunteer and foster for every animal rescue out there.)

If you can give time or a donation to a cause or charity that is meaningful to you, please do. Encourage your firm to do it as well as your family.

And not just today. Together we are stronger. There are so many who need help.

Do good because it’s just the right thing to do.

I would love to hear which causes are you supporting and why.

December has no shortage of social media hashtag holidays that you can use in your content marketing efforts, which can help you fill in your content calendar.

Social media holidays (or hashtag holidays) can also break up the “me-centric” content that so many companies and individuals post often on social media.

They can also help you showcase your “softer” side as well as your people.

Here are a few ideas to spark your creativity along with the hashtags you can use to boost the visibility of the posts.

While this list isn’t exhaustive, and these dates and hashtags may still be subject to change, this is a great starting point for marketers who want to incorporate social media days that are trending and plan social content in a fun and engaging way.

Of course, not all of them will make sense for you or your organization. (I’m personally a fan of National Bacon Day). Choose the ones that fit with your brand and business.

December 1: World AIDS Day #WAD2021
December 3: Ediscovery Day #ediscovery #eDiscoveryday
December 3: International Day of Persons with Disabilities #IDPWD
December 4: National Cookie Day #NationalCookieDay
December 7: Pearl Harbor Day #PearlHarborDay
December 8: National Brownie Day #NationalBrownieDay #brownies
December 9: National Pastry Day #NationalPastryDay
December 10: Human Rights Day #HumanRightsDay
December 10: Nobel Prize Day #NobelPrize
December 10: National Salesperson Day #SalespersonDay
December 17: Ugly Sweater Day #uglysweaterday
December 17: National Maple Syrup Day #nationalmaplesyrupday
December 21: First Day of Winter #wintersoltice #winter #winteriscoming
December 21: Crossword Puzzle Day #CrosswordPuzzleDay
December 24: Christmas Eve #ChristmasEve #Christmas
December 25: Christmas #christmas #merrychristmas
December 26: Start of Kwanzaa #kwanzaa (ends on December 31)
December 30 National Bacon Day #NationalBaconDay
December 31: New Year’s Eve #NYE #newyearseve

Red flags in the recruiting process aren’t always easy to spot. It’s the same with dating.

People are on their best behavior in the courtship phase, and then a few months later after you both get comfortable, the cracks begin to show, and things don’t seem as wonderful anymore.

In this highly competitive market for law firm associates, this meme stood out to me because each of us takes a big chance when we start a new job.

We hope we are finding a supportive, collegial environment that promotes our professional development and well-being, but that doesn’t always happen.

That’s largely because we work with human beings.

Remember that you are interviewing a potential employer just as much as they are interviewing you.

If you see any red flags or any inkling that things might not be as rosy as they are painted in the interview process, you should run – not walk – from this opportunity.

I once had an interview with a man who yelled at someone on the phone while I was in my final interview. Guess what? When I took the job, he yelled at me too. I didn’t even last a year there. It wasn’t good for my mental health or well-being.

It doesn’t matter how great you are at recruiting if you can’t follow through on the promises of providing a healthy work environment when people join your organization.

You will wind up hemorrhaging talent as well as get a bad reputation for doing so because employees have forums such as glassdoor now to air their grievances.

While it’s true that you need to read the Glassdoor reviews with a grain of salt (also, remember that no company is perfect), if the same issues keep appearing, there’s probably some truth to them. Be on alert for a slew of positive reviews written on the same day or week — they’re usually forced in order to bolster the organization’s current rankings.

Some of this may involve creating training programs to help current employees who manage and oversee others.

Employers must focus on transparency and retention in this competitive hiring market.

Candidates – look on LinkedIn to see to whom you’re connected at an organization or someone who knows someone there. Ask them for their candid, unfiltered opinion of the company.

You have the upper hand right now. There’s so much free information at your fingertips. Do your homework.

During the interview process, if you feel like you’ve been ghosted — steer clear. If this is how a company is treating talent before they’ve even been hired, imagine how they’ll treat you once you’re full-time.

If the people you’re interviewing with seem disorganized, caught off guard or run late for their meeting with you, those are red flags you should pay attention to.

Other bad signs are interviewers who haven’t looked at your resume before you arrive, or people asking questions that are clearly answered in your resume.

Conflicting information about position’s role and responsibilities is also something of which to be aware as a potential red flag.

And even if you join a company that didn’t live up to its promises, don’t be afraid of leaving if you’re miserable. Most people will empathize because they’ve also been there as well.

Ultimately, rely on your observations and your gut. If something is telling you something is off, you might be dodging a major bullet.

And employers, your people are yours to lose. In this Great Resignation period that’s become crystal clear.

Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.

It’s also about:

  • empowering other creators
  • sharing your peers’ content
  • building relationships though private conversations
  • engaging with them
  • supporting their endeavors

If you really want to be successful on social media don’t make it all about you. Give to give.

That’s how you build a community that supports you and reciprocates.

It’s also easier than ever to become a content creator:

  • It costs $0 to create content
  • It costs $0 to empower others
  • It costs $0 to help others succeed
  • It costs $0 to add value to your audience

Also only 1% of LinkedIn users actually post content to the platform giving you so much opportunity.

So why aren’t you creating content yet?

Reach out to me to learn how you can use content to build your brand and business.