Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in
What Does AI Know About You? And What Can You Do About it?
Most professionals are spending a lot of time thinking about how to use AI. They’re asking which tools they should learn, how to write better prompts and how AI may
Seven Ways to Improve Your AI Search Results
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and
Why LinkedIn Is Becoming Increasingly Important for AI Search Visibility
For years, professional visibility was largely tied to Google. If someone wanted to learn more about you, they would search your name, visit your company biography, review your website and
How to Write Social Media Posts About Chambers and Other Rankings That People Actually Want to Read
Every year, lawyers across the country receive recognition from Chambers, Super Lawyers, Legal 500, Best Lawyers and other legal guides. These rankings represent years of hard work, strong client relationships
Beyond the Rankings: How Lawyers Can Get More Value From Their Chambers Rankings
Every year, law firms devote enormous amounts of time and resources to Chambers submissions and other legal guide rankings. Lawyers identify representative matters, gather references, participate in interviews and work
What AI Knows About You and Why It Matters More Than Ever
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they
The AI Prompt I Use When I Need Better LinkedIn Content Ideas
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because
Why Summer Is the Best Time to Build Your Visibility, Reputation and Network
Every September, I notice the same thing. My inbox fills up with messages from professionals who want to update their LinkedIn profiles, become more active on social media, reconnect with
How to Get Found in AI Searches
A lot of professionals still think of their online presence as secondary to the “real work.” They assume that if they’re excellent at what they do, have strong relationships and