It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need someone like you.

Here are 14 ways to take your content to the next level and fill in your social media calendar with posts of value and interest to your target audience.  The best part is that none of these require a lot of time or investment.

1. Make your content work harder and smarter for you by repurposing and updating your content into: blogs, videos, podcasts, case studies, multiple social media posts, company history/milestones, collages, lists, webinars, CLE programs, email blasts, daily digests and newsletters.
2. Use visuals to accompany every post. Think photos (headshots, event photos, practice photos and stock imagery), infographics, icons, statistics, big numbers, quotes and excerpts to bring your posts to life and extend their shelf life.
3. Try using video and podcasts, which are both great, interactive ways to engage with your audience. There is no need for fancy equipment today – your smartphone and a good microphone are all you need.
4. Feature Q&As with alert and blog authors to break down complex topics.
5. Create a case study/successes series focusing on how you achieved a desired outcome for a client.
6. Repurpose each piece of content into 3-6 posts – turn webinars into alerts and vice versa.
7. Create a #TBT (Throwback Thursday) or #FBF (Flashback Friday) campaign to reuse and repurpose photos and significant milestones and firm history in present day.
8. Create a campaign focused on anniversaries (1 year, 5 year, 10 year, etc.). This is another great way to highlight past successes and milestones.
9. Spotlight key alumni and VIPs in an interview series – this is a great way to build goodwill with your former employees and can greatly help with recruiting initiatives.
10. Give a look behind the scenes by highlighting firm culture, and community service and pro bono initiatives – create a “cares” campaign especially now during COVID-19.
11. Celebrate holidays (Memorial Day and Fourth of July are coming up) – holidays are a great way to thank others and provide softer content.
12. Spotlight employees, practices and industries in individual social posts.
13. Use “earned media” whenever you can. If you have PR professionals to help you facilitate relationships with reporters, take advantage of that (always be responsive). If you’ve been quoted in publication, tell your network about it on social media (and via email).
14. Use hashtags and more importantly, the right hashtags, with every social media post, especially on LinkedIn – you can find the right hashtags by typing in terms into the main search bar with the # symbol preceding it, and use online tools such as Ritetag and Hashtagifyme.

Try out some of these ideas and let me know how it goes – none of them cost a lot to implement. I use Canva to help me create perfectly sized social media graphics and overlays for my videos.

Reach out with any questions!