Forget chocolates and flowers. If you’re looking for something that actually helps you grow, build meaningful connections and create opportunities, it’s time to give LinkedIn the love it deserves. This platform isn’t just another social network – it’s your personal brand builder, business development tool and career accelerator all rolled into one. Here are all the reasons why LinkedIn deserves your undivided attention this Valentine’s season and beyond.
Valentine’s Day is often associated with consumer brands, romance and personal relationships, but it’s also an opportunity for B2B companies to strengthen client relationships, showcase company culture and bring a personal touch to their marketing efforts. Business is at its core about relationships, and Valentine’s Day serves as a timely reminder to nurture those connections in an authentic and meaningful way.
Getting an article published in an industry publication is a big accomplishment, but too often, law firms treat it as a one-and-done effort. The real value comes from what happens next. A well-placed article should be the start of an ongoing strategy – one that reinforces thought leadership, deepens client relationships and generates business opportunities.
The legal industry is at a turning point. Senior partners are retiring, clients expect more than ever and the skills needed to lead a firm go far beyond practicing law. Being a strong lawyer doesn’t automatically make someone a strong leader. It takes business savvy, strategic thinking, relationship management and the ability to make tough decisions in a high-stakes environment.
The 2025 ACC Chief Legal Officers Survey shines a spotlight on the evolving challenges and priorities of chief legal officers. For legal marketers, it’s a wake-up call to finetune strategies and better align with client needs. This year’s findings highlight how chief legal officers are taking on broader responsibilities, facing mounting pressure to control costs, and dealing with increasingly complex legal and business issues. These trends are more than just data points – they’re a roadmap for how legal marketers can sharpen their strategies, build stronger relationships and win more business for their firms.
Walking into a networking event can feel daunting, even for experienced professionals. But here’s the thing – most people in the room feel the same way. Networking isn’t about working the room or handing out the most business cards; it’s about making meaningful connections. The best way to approach it? With a strategy that focuses on genuine conversations and follow-ups.
The 2025 ACC Chief Legal Officers Survey is out, delivering a look at how CLOs are reshaping their roles, tackling rising challenges and finding ways to drive impact beyond the legal department. This year’s findings underscore a significant shift in the role of CLOs. They’re taking on more responsibilities beyond traditional legal work, managing rising costs and navigating an increasingly complex regulatory landscape, all while facing resource constraints. For law firms, these insights offer an invaluable opportunity to tailor their services and deepen relationships with CLO clients.
LinkedIn is so more than just an online résumé or bio. Today it’s grown into one of the most powerful tool for personal branding, networking and business development. Whether you’re
You may have noticed the Top Voice badge on someone’s LinkedIn profile and wondered how they earned it – or more importantly, how you could too. So, how does LinkedIn’s Top Voices program work, and what can you do to be selected for it? Here’s what you need to know, along with tips to help you strengthen your LinkedIn presence and position yourself as a thought leader.
Clients have more choices than ever when it comes to legal services, and the firms that actively listen and respond to their needs set themselves apart. Too often, law firms collect feedback but don’t do much with it. A survey here, a casual check-in there – but if nothing changes, clients notice. Real growth comes from taking feedback seriously, using it to improve service offerings and showing clients that their input matters. Firms that do this well strengthen relationships, build trust and create long-term loyalty. Here’s how to make client feedback a real driver of your law firm’s success.