For small and mid-size law firms, client feedback isn’t just a way to gauge satisfaction—it’s a tool for growth, refinement and differentiation in a saturated market. Many larger firms have the luxury of expansive marketing budgets and brand reputation, but for smaller firms, success hinges largely on word-of-mouth and client loyalty. Every piece of feedback, whether it is praise or critique, offers a direct insight into what clients value and what they believe can be improved. Here’s how small and mid-size law firms can harness this invaluable resource and create an effective client service feedback program. …

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Earlier this week I spoke to an alumni group of my alma mater New York University about how to use LinkedIn to build your personal brand. Given the platform’s significance in our digital age, having a strong LinkedIn presence is essential. For those who couldn’t attend or are keen to optimize their profiles, here are some key tips from the discussion that are both practical and effective. Let’s get started!…

In an era where consumers are looking for transparency, authenticity and engagement, the importance of a strong social media presence for business leaders cannot be understated.

A recent study by Edelman reveals that a whopping 82% of people are more likely to trust a company when their senior executives are active on social media.

But how can organizations tap into leveraging their leadership’s brands, especially when their top executives are either too busy or hesitant to dive into social media?…

Reputation is everything. And to some lawyers and law firms, so are law firm rankings. Among various accolades, being listed in Best Lawyers stands out due to its peer-review process. Best Lawyers focuses solely on how peers perceive an attorney’s work. This level of credibility is what makes Best Lawyers a coveted recognition for legal professionals. Here’s how to successfully navigate the Best Lawyers rankings process.

Lawyers have a unique opportunity to expand their professional network and attract potential clients by using LinkedIn. But just being on LinkedIn isn’t enough. To tap into its full potential, lawyers must use it strategically. This means understanding your target audience, building a robust profile, engaging effectively and leveraging connections to drive real business. Here’s how attorneys can make the most out of LinkedIn, from fostering genuine connections to turning those connections into actual business.…

Law firms operate in a constantly evolving landscape where client needs, legal developments and industry trends change frequently. Staying at the forefront of these shifts and maintaining consistent communication is imperative.

Newsletters serve as a bridge, fostering a bond between the firm and its clients while also establishing the firm as an leading voice in its specialized areas. Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership and business development. This article delves into the significance of newsletters in the legal industry and provides insights on optimizing their impact for your firm’s growth.…

LinkedIn has become the go-to platform for business professionals of all levels and industries seeking to grow their network, share insights and tap into industry trends. However, like any other social platform, LinkedIn can quickly become overwhelming. But with intentionality, you can make your LinkedIn experience more manageable and effective. Let’s explore into how to create a LinkedIn strategy with intention.…

Over the past few years, LinkedIn has emerged as the go-to platform for professional networking, personal branding, and business development. With more than 900 million members worldwide, the potential to get noticed and make meaningful connections is enormous. However, this also means there’s significant competition on LinkedIn. To stand out and make the most of your LinkedIn presence, it’s crucial to optimize your profile.…

LinkedIn, the world’s largest professional networking platform, has become a powerhouse for law firms seeking to connect with clients, prospects, the media and prospective talent. Yet, if you’ve ever browsed through the LinkedIn company pages of many law firms, you might have noticed a common theme: boring content. 

So, why is most law firm LinkedIn content so dull, and more importantly, how can we do better? Let’s dive in.…