Building connections and growing your business on LinkedIn goes beyond simply having a profile. It’s about showing up regularly, building your network, sharing your expertise and engaging with your connections in meaningful ways. If you want to grow your network, attract clients and build genuine relationships (which of course you do!), LinkedIn is an effective platform to help you make it happen.
A well-executed LinkedIn strategy can significantly boost your brand’s visibility, creating countless opportunities for potential clients and partners to discover and engage with your business. By consistently sharing valuable content, you stay top of mind and your posts are more likely to capture attention as people scroll through their feeds. This organic engagement helps foster meaningful connections and can lead to new business opportunities.
Social media advocacy tools are increasingly becoming part of many businesses’ digital marketing strategies. These tools can be powerful for amplifying your brand’s reach, mobilizing your employees and increasing engagement on your social media platforms. While social media advocacy tools can amplify your brand, real success comes from blending them with a thoughtful, broader strategy—one that focuses on genuine engagement, dynamic content and building meaningful relationships. Here’s how.
Building a successful business in any field takes more than just doing great work. It’s about taking proactive steps to get your name out there, staying top-of-mind with key contacts and showing up where it matters. Sitting at your desk all day won’t get you the clients you need, and in today’s world, simply relying on referrals or word-of-mouth isn’t enough. Whether you’re just starting out or looking to expand your established business, these practical, effective strategies will help you attract clients and grow your network. The key is to take action – consistently and confidently. Here’s how you can do it.
As a lawyer, you’re likely no stranger to speaking in front of people, but moderating a panel brings a unique set of challenges. You’re not just speaking—you’re guiding the conversation, managing personalities and making sure the audience gets value from the discussion. Moderating is all about balance: letting your panelists shine, keeping the conversation on track and ensuring the audience leaves with key takeaways. Here’s how to step into the role of moderator with confidence and authority, while keeping it professional but engaging.
LinkedIn has become the go-to platform for professionals looking to connect, share insights and grow their personal brand. But, like any professional space, there’s a right way and a wrong way to engage.
Asking for business isn’t always easy, even for lawyers who prefer to let their work speak for itself. Whether it’s worrying about sounding too pushy or not knowing how to start the conversation, it can feel uncomfortable. But if you want to grow your practice and strengthen client relationships, learning to confidently ask is essential. It’s about offering value, choosing the right time and staying authentic—because, in the end, people prefer to work with those they know, like and trust.
Whether you’re aiming to bring in new clients, deepen connections with existing ones or establish yourself as an authority in your field, having a well-planned content calendar set you apart from your peers and competitors. It’s not just about being active or social media, but about crafting posts that genuinely engage and strengthen your professional brand. Here’s how I’ve seen it succeed, and how you can make it work for you.
Networking on LinkedIn isn’t just about adding connections, it’s about forming genuine relationships that can lead to real opportunities. But let’s be honest, no one likes feeling like they’re being sold to, especially right after accepting your connection request. That’s why it’s so important to build your network thoughtfully and authentically. Here’s how you can do it.
We’ve all heard about LinkedIn Premium – the paid upgrade that promises to elevate your networking, job searching, and professional connections. But does it live up to the buzz, or is it just another expensive feature that doesn’t add real value?