Creating a content calendar filled with engaging and relevant content is a constant challenge for many businesses. Leveraging holidays and special days is a strategic approach to keep your content fresh, engaging and in tune with your audience’s current interests. This post provides insights into how businesses can integrate holidays and special days into their content strategy to enhance their social media and marketing efforts.

As businesses seek to strengthen their presence on social media, recognizing and participating in relevant holidays, monthlong commemorations and special days can significantly enhance engagement and connectivity with their audience. March presents a variety of opportunities for businesses to craft compelling content that resonates with their followers. Here’s a strategic guide to leveraging these dates for impactful social media posts and content creation.

In the world of business and personal branding, the notion that “you have to spend money to make money” is a common adage. However, my experience has taught me something important: providing value for free can yield returns far beyond the initial investment. This post will explore the power of free offerings and provide actionable advice on how to leverage these opportunities to benefit your career.

In our hectic everyday lives, where our client work and other responsibilities often takes precedence over everything else, the crucial task of marketing ourselves often falls to the wayside. However, the importance of consistent marketing cannot be overstated – it is the cornerstone of your personal and professional growth, the foundation of your future success and a critical element in building a lasting legacy.

Today professional networking and personal branding are more critical than ever, being on LinkedIn is not just an option for lawyers and business professionals—it’s a necessity. The platform stands as the digital Rolodex, connecting nearly one billion professionals worldwide. However, those not leveraging LinkedIn’s vast network and resources might find themselves “LinkedOut” – isolated from a world brimming with opportunities, connections and insights essential for professional growth and success.

Establishing a strong professional brand is more important than ever. LinkedIn, as the world’s largest professional network, presents a unique platform for professionals to showcase their expertise, insights and leadership. One of the most effective strategies for achieving this is by publishing articles directly on LinkedIn. This approach not only amplifies your professional voice but also significantly enhances your visibility and impact within your industry. It’s also free(!). Think of LinkedIn as your very own blog.

LinkedIn offers business professionals a wide range of features designed to foster meaningful connections and enhance visibility in the professional world. However, simply using LinkedIn is not sufficient to make valuable connections or to stand out among millions of users. To truly differentiate yourself and maximize the platform’s potential, a more strategic approach is necessary. Here’s a mini-masterclass on standing out on LinkedIn and enhancing your interaction with the platform.

Transitioning to private practice can be a significant shift for lawyers who have spent their careers in-house, as prosecutors or in government positions. Unlike these roles, private practice often demands a focus not just on legal expertise and client work but also on business development and client acquisition. Here are practical tips for lawyers navigating this transition, aimed at helping them build their books of business, their personal brands and thrive in their new environment.

LinkedIn recently announced that it will discontinue its Creator Mode, which was initially launched in 2021 to bolster user engagement through specialized features like profile hashtags and a “Featured” section where you could pin important updates to your profile.

This change is part of LinkedIn’s evolving strategy to enhance content visibility and discovery without relying on hashtags, leveraging system matching and AI technologies instead.