Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything substantive you post
  3. Don’t wait to post content – good is often good enough
  4. Use visuals and hashtags to bring your posts to life
  5. Experiment with new media such as videos and podcasts to engage with your connections
  6. Generate leads with a clear call to action on your posts
  7. Encourage employees to share company content to their social networks
  8. Interact with your connections on LinkedIn daily by liking, commenting and sharing content
  9. Use news sources to inspire content ideas
  10. Actively build your network – don’t just accept connections – initiate them

Join me next Wednesday 5/27 at 1pm for a program on building your brand in this tumultuous time to raise money for nonprofit Feeding America. The program will focus on how to appropriately build your professional brand during COVID-19. Register here.

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can pivot during this extraordinary time and how to build their networks and business despite a challenging environment.

Thank you to hosts Chris Ekimoff and Kurt Wolfe for inviting us to speak on this podcast – it is definitely a podcast to follow if you are a lawyer or touch securities and litigation.

Listen to the full PLI podcast.

Join me next Wednesday 5/27 at 1pm for a program on building your brand in this tumultuous time to raise money for nonprofit Feeding America. The program will focus on how to appropriately build your professional brand during COVID-19. Register here.

 

Career success is not always easy. You may have periods where you’re on top of the world and then other times when you make mistakes or fail.

The good news is that you always have the opportunity to learn and become a better version of yourself. I have certainly made mistakes, gotten in my own way and also achieved success. Remember that no one is perfect, no one’s career path is a straight line to the top and failures make you stronger.

Here are some tips to help you move ahead and achieve your professional dreams.

  • Craft your career and forge your own path on your own terms.
  • Find great mentors to help you navigate through your career.
  • Be a mentor to someone.
  • Intently listen to others.
  • Give without expecting anything in return.
  • Do the worst first. Procrastination can hold you back big time.
  • Work harder than anyone else but also have some fun. Don’t let life pass you by.
  • Forgive yourself for mistakes.
  • Take credit but also give credit and be humble
  • Keep track of your successes to remind yourself (and others) of your value.
  • Don’t compare yourself to others. Everyone’s path is unique and winding.
  • It’s okay to not be okay all of the time.
  • Take time off. Vacations are a good thing and you need time to rest and recharge.
  • Outsource and delegate what you can.
  • Lift up others.
  • Be kind to everyone with whom you come in contact.
  • Continually build your professional network and use LinkedIn to help you do this.
  • Put yourself outside of your comfort zone and say yes to opportunities that aren’t in your wheelhouse. It’s often during uncomfortable situations where you really grow.
  • Don’t be afraid to speak up.
  • Put yourself out there and ask for opportunities.
  • Be helpful and generous to everyone. It’s the right thing to do and it often leads to reciprocity.
  • Be a team player – offer to help your colleagues and industry friends.
  • Set achievable goals and hold yourself accountable.
  • Ask for help and give help to others.
  • Try not to burn bridges unless absolutely necessary. When it is necessary just walk away with your head high.
  • Don’t be a mean girl or guy. Remove yourself from gossip and negativity.
  • Do what you love. You can switch career paths at any point in your career. It’s never too late.

The most important tip I have is that we are all works in progress. No one is perfect. Everyone makes mistakes. Success means different things to different people. The most important thing is to do something professionally that makes you happy and excited. It’s not all about money or title.

If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.

LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share a PDF, Word document or PowerPoint presentation.

LinkedIn is a platform on which users want to learn, grow and connect. Think about what kind of content will be valuable to your target audience on LinkedIn. Repurpose an alert or blog post, create an infographic to break down complex terms or recycle your newsletters. Create a one-page cheat sheet or list of tips. Always include your branding and contact information on these materials to make it easy for people to get in touch with you.

As with every content format on LinkedIn, your PDF, Word document or PowerPoint needs to be visually appealing so people will pay attention.

One of the easiest ways to get started sharing documents in your LinkedIn posts is to repurpose content that’s already working well for you. Take a popular blog post or PPT and create a PDF version using an easy-to-use tool like Canva.

To attach a document to a new post, click on the paper icon and navigate to the PDF, Word document or PowerPoint you want to upload.

After you select your document, LinkedIn will upload it and display a dialog box. From here, add a document title, text and hashtags to improve visibility in search results. This is a great way to bring complex information to life individually appeal to your audience.

Good luck!

I wanted to share a few quick tips on to use social media to build your business and brand:

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything substantive you post
  3. Don’t wait to post content – good is often good enough
  4. Use visuals and hashtags to bring your posts to life
  5. Experiment with new media such as videos and podcasts to engage with your connections
  6. Generate leads with a clear call to action on your posts
  7. Encourage employees to share company content to their social networks
  8. Interact with your connections on LinkedIn daily by liking, commenting and sharing content
  9. Use news sources to inspire content ideas
  10. Actively build your network – don’t just accept connections – initiate them

Join me next Wednesday 5/27 at 1pm for a program on building your brand in this tumultuous time to raise money for nonprofit Feeding America The program will focus on how to appropriately build your professional brand during COVID-19. Register here.

I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?

Writing takes time and I can make the process easier and more efficient for you. I often help my clients turn existing content into new pieces.

I help clients of all kinds build an engaged audience with SEO-optimized, high-impact content that highlights their strengths and experience in their voice.

What I write:

✔️ Blog posts and client alerts
✔️ Social media posts for all platforms (including accompanying images)
✔️ Press releases and deal announcements
✔️ Bios
✔️ LinkedIn summaries and headlines
✔️ Pitch materials
✔️ Practice and industry descriptions
✔️ Internal newsletters
✔️ Speeches
✔️ Emails from executive leaders
✔️ E-blasts and e-newsletters
✔️ Recruiting campaigns
✔️ Diversity, pro bono and CSR copy
✔️ Long-form articles
✔️ Thought leadership pieces
✔️ Podcasts/videos
✔️ White papers

Outsourcing this work to someone who knows the industry inside and out enables you to focus on your clients and doing what you do best. Reach out to me to learn more.

The next Woman Who Wows is Dr. Catherine Sanderson, a professor of life sciences at Amherst College.

Professor Sanderson has published more than 25 journal articles and book chapters in addition to four college textbooks, middle school and high school health textbooks, and trade books on parenting as well as how mindset influences happiness, health and even how long we live (The Positive Shift). In 2012, she was named one of the country’s top 300 professors by the Princeton Review.

I met Professor Sanderson at the 2018 Legal Marketing Association Annual Conference where she served as keynote speaker. I was so moved by her talk about why happiness is significant, what truly makes us happy and practical ways that each of us can incorporate happiness into our everyday lives.

Learn more about her below. In addition, Professor Sanderson will be our featured speaker at the next Women Who Wow virtual event, this Thursday, May 21 at 5pm ET. Register here.

Continue Reading Women Who Wow: Catherine Sanderson

I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right now. (A recorded on-demand option is also available – just note that in the comments on the registration form.)

The program will focus on how to build your professional brand during COVID-19.

Marketing is essential right now – but challenging and uncertain current market conditions require us to pivot and be more client-centric, empathetic and helpful than ever before. Online networking, helpful content and personal branding are the keys to marketing success in our current climate.

This program is for anyone in a business role at any size company. I will give you 10 tips for $10 bucks that will go to Feeding America.

Please feel free to share this webinar with others. Space is limited. Register here.

It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need someone like you.

Here are 14 ways to take your content to the next level and fill in your social media calendar with posts of value and interest to your target audience.  The best part is that none of these require a lot of time or investment.

  1. Make your content work harder and smarter for you by repurposing and updating your content into: blogs, videos, podcasts, case studies, multiple social media posts, company history/milestones, collages, lists, webinars, CLE programs, email blasts, daily digests and newsletters.
  2. Use visuals to accompany every post. Think photos (headshots, event photos, practice photos and stock imagery), infographics, icons, statistics, big numbers, quotes and excerpts to bring your posts to life and extend their shelf life.
  3. Try using video and podcasts, which are both great, interactive ways to engage with your audience. There is no need for fancy equipment today – your smartphone and a good microphone are all you need.
  4. Feature Q&As with alert and blog authors to break down complex topics.
  5. Create a case study/successes series focusing on how you achieved a desired outcome for a client.
  6. Repurpose each piece of content into 3-6 posts – turn webinars into alerts and vice versa.
  7. Create a #TBT (Throwback Thursday) or #FBF (Flashback Friday) campaign to reuse and repurpose photos and significant milestones and firm history in present day.
  8. Create a campaign focused on anniversaries (1 year, 5 year, 10 year, etc.). This is another great way to highlight past successes and milestones.
  9. Spotlight key alumni and VIPs in an interview series – this is a great way to build goodwill with your former employees and can greatly help with recruiting initiatives.
  10. Give a look behind the scenes by highlighting firm culture, and community service and pro bono initiatives – create a “cares” campaign especially now during COVID-19.
  11. Celebrate holidays (Memorial Day and Fourth of July are coming up) – holidays are a great way to thank others and provide softer content.
  12. Spotlight employees, practices and industries in individual social posts.
  13. Use “earned media” whenever you can. If you have PR professionals to help you facilitate relationships with reporters, take advantage of that (always be responsive). If you’ve been quoted in publication, tell your network about it on social media (and via email).
  14. Use hashtags and more importantly, the right hashtags, with every social media post, especially on LinkedIn – you can find the right hashtags by typing in terms into the main search bar with the # symbol preceding it, and use online tools such as Ritetag and Hashtagifyme.

Try out some of these ideas and let me know how it goes – none of them cost a lot to implement. I use Canva to help me create perfectly sized social media graphics and overlays for my videos.

Reach out with any questions!

 

In the latest installment of Women Who Wow, learn more about NYC-based lawyer Lesley Brovner.

Lesley is a partner at Peters Brovner LLP, a boutique firm that she co-founded with her former colleague Mark Peters that represents companies and individuals facing significant investigatory threats, including clients that need to determine the scope of their exposure and those who already require representation before government regulators.

Prior to co-founding Peters Brovner, Lesley  served as First Deputy Commissioner of the New York City Department of Investigation (DOI) from 2014 to 2018. While in this role, Lesley directed complex criminal and civil investigations, oversaw the issuance of all agency reports and supervised DOI’s counsel’s office.

I admire Lesley for many reasons, including the fact she has achieved great success in a male-dominated field and her integrity and drive. Learn more about her and connect with her on LinkedIn.

Continue Reading Women Who Wow: Lesley Brovner