After years of creating content and helping other professionals build their brands on LinkedIn, there’s one question that comes up again and again. Where do your content ideas come from?
Some of The Best Networking Opportunities on LinkedIn Are Already in Your Network
If you asked most people how to get more out of LinkedIn, they’d probably tell you to grow your network. They’re not wrong.
Building your network is important, but I
The Elements of an Effective LinkedIn Post
If you’ve spent any time looking for advice on LinkedIn content, you’ve probably seen the same themes come up again and again. People talk about algorithms, posting frequency, the right
The Business of Building: A Conversation with Misty Leon, Founder of Practical Counsel Advisors
One of the things I enjoy most is talking with people who are building businesses. Every founder has a story about the moment they identified a problem, saw an opportunity
Why Law Firms Should Invest in the Visibility of Their Lawyers
One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession
The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough
I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will
Why So Many Professional Relationships Never Go Anywhere (and How to Fix That)
Most networking advice focuses on meeting new people. Attend the conference. Join the association. Go to the event. Connect on LinkedIn. Introduce yourself to someone new. Expand your network.
There’s
How to Create More LinkedIn Content Without Running Out of Ideas
One of the biggest mistakes I made when I first started creating content was believing that every article, LinkedIn post, newsletter or presentation had to be based on a completely
How to Use LinkedIn Articles and Newsletters to Build Your Personal Brand
When most people think about LinkedIn content, they think about posts. Posts are important. They help you stay visible, participate in conversations and engage with your network. They’re also quick
LinkedIn Followers vs. Connections: How to Build a Stronger Network
One of the questions I get asked all the time is whether it’s better to follow someone on LinkedIn or send them a connection request.
The answer is that they