Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.

This program will take you through the how-to’s on building a strong profile, using the platform to generate business and new connections, how to share your successes to demonstrate your value

When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and likability.

Video posts get 3x more engagement than posts with only text or images and a video post on LinkedIn is 5x more likely to

In what could be the most misguided retention strategy in this highly competitive legal hiring market, some law firms are offering associates cash bonuses if they allow their employer to manage their LinkedIn accounts or if they close their LinkedIn accounts.

I almost spit out my coffee when I heard this. And I’ve heard some

In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section. I’ll also discuss:

  • How to use the featured

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.

Your bio can serve as an important business development tool if it is well-crafted…

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.  

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!


Continue Reading How to Write an Engaging, Client-Focused Professional Bio That People Want to Read

Red flags in the recruiting process aren’t always easy to spot. It’s the same with dating.

People are on their best behavior in the courtship phase, and then a few months later after you both get comfortable, the cracks begin to show, and things don’t seem as wonderful anymore.

In this highly competitive market for

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. I recently got 1 million views and 12,000 likes on one post.

Here’s the thing, going viral on LinkedIn isn’t about trying to go viral.

In my experience the best way to go viral

Being an entrepreneur is the hardest thing I’ve ever done. I have to play the role of client service, trainer, counselor, assistant, creative strategist, finance, HR, marketing, IT and even therapist at times.

Today is Women’s Entrepreneurship Day and this is so important to me as a woman who has her own business, but also

The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that are still putting out content without thinking that user habits have changed are at a disadvantage.

So are the firms that aren’t using LinkedIn in