Legal marketers are often seen as behind-the-scenes contributors, managing events, updating websites, doing pitches, client targeting and creating marketing collateral. However, legal marketers are uniquely positioned to drive both marketing and business development efforts that directly contribute to revenue growth. With the right mindset and strategy, marketers can move beyond support roles to become indispensable business enablers.
Career Development
Why Law Firms Should Implement a Board Service Initiative (and How to Do It Effectively)
A Board Service Initiative is a powerful way for law firms to connect with their communities, foster professional development and make a lasting impact. By placing its lawyers on non-profit boards, law firms can offer their expertise to organizations in need while strengthening their reputations as socially responsible leaders. Here’s why this is a great idea for law firms and how to implement it effectively.…
Why You Need Mentors at Every Stage of Your Career and How to Find Yours
When people think about mentorship, they often picture someone just starting out in their career, seeking guidance from a seasoned professional. While mentorship is undoubtedly valuable in the early stages, it’s equally important, if not more so, at every level of your career. Whether you’re a rising professional, mid-career or a senior leader, having mentors to guide you can make a significant difference in your growth and fulfillment at work.…
Prioritize You: Focusing on Your Mental Health in the Workplace
Today is World Mental Health Day – a timely reminder that prioritizing your mental well-being is not only okay; it’s essential.
World Mental Health Day was established on October 10…
Building Your Brand as a Junior Lawyer: How to Stand Out Internally and Externally
For junior lawyers, the idea of building a personal brand may seem like something reserved for senior attorneys or partners, but this couldn’t be further from the truth.
Establishing a…
Why You Should Start Thinking of Your Career Like a Business and Develop a CEO Mindset
Do you ever feel like your career is just happening to you, rather than being something you’re actively shaping? It’s easy to get caught up in the day-to-day grind and…
How Junior Lawyers Can Build a Strong LinkedIn Presence
LinkedIn is a powerful tool that can help you build your network, grow your reputation and establish your presence in the legal industry. For junior lawyers, LinkedIn can feel intimidating…
How to Build Your Brand Without Relying on Social Media
Building a strong personal brand has become synonymous with being active on social media. But what if you’re not into posting on LinkedIn, sharing on Instagram or tweeting your every thought?
While social media is a powerful tool for visibility, it’s not the only way to establish a compelling professional brand. There are many other effective strategies for growing your reputation, building credibility and expanding your network that don’t require you to be constantly active online.…
How Rejection Can Help You Succeed
Rejection. We’ve all experienced it. Whether it’s a job we didn’t get, a pitch that fell flat or even a social situation where we felt left out, rejection huts. It’s human nature to want to be accepted, liked and successful in everything we do. But here’s the truth: rejection is one of the most valuable tools in our growth.…
How to Build a Strong LinkedIn Network and Grow Your Business
Building connections and growing your business on LinkedIn goes beyond simply having a profile. It’s about showing up regularly, building your network, sharing your expertise and engaging with your connections in meaningful ways. If you want to grow your network, attract clients and build genuine relationships (which of course you do!), LinkedIn is an effective platform to help you make it happen.