Navigating LinkedIn can often feel like trying to stand out in a sea of suits at a crowded industry conference. For business executives and C-level professionals, the stakes are even higher; your LinkedIn profile isn’t just a digital resume—it’s a 24/7 networking event, a personal branding billboard and a leadership podium all rolled into one.
Career Development
How to Build Your Reputation and Business Without Relying on Personal Branding
Cultivating a strong reputation and expanding your practice is so important for your success, especially in a field crowded with professionals who offer similar services. Standing out in such a competitive environment requires not just expertise, but a distinguishable presence that resonates with clients, prospects and others.
However, not everyone is comfortable with or inclined towards personal branding and being in the spotlight. If you fall into this category, that’s okay!
You can still elevate your professional standing and develop business through alternative, yet equally powerful, strategies. Here’s how.…
Are You LinkedIn or LinkedOut? How to Effectively Harness the Power of LinkedIn
Are you ‘LinkedIn’ or ‘LinkedOut’? It’s a simple question with big implications for your career development, business growth and professional networking.…
20 Ways to Go Viral on LinkedIn
I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than a million views and 12,000 likes and it surprised even me. I knew it would do well, but not that well. Here’s the thing, going viral on LinkedIn isn’t about trying to go viral. Nor is it just about getting your content in front of people, it’s about getting it in front of the right people.…
Believe to Achieve: How Believing In Yourself Can Transform Your Life
During my morning Peloton ride, a simple piece of advice from instructor Emma Lovewell really resonated with me. She said, “You have to believe that it is possible.” This sentence…
The Legal Marketer’s Guide to Building Influence With Lawyers
Explore essential strategies for legal marketers aiming to navigate the complexities of law firm marketing. This guide offers insights into how marketers, from juniors to seniors, can align their initiatives with lawyers’ perspectives, establishing themselves as trusted advisors. Learn the nuances of fostering effective collaborations and driving mutual success within a law firm.…
How to Amplify Your Impact Through No-Cost Initiatives
In the world of business and personal branding, the notion that “you have to spend money to make money” is a common adage. However, my experience has taught me something important: providing value for free can yield returns far beyond the initial investment. This post will explore the power of free offerings and provide actionable advice on how to leverage these opportunities to benefit your career.…
The Importance of Marketing Yourself: Investing in Your Future and Legacy
In our hectic everyday lives, where our client work and other responsibilities often takes precedence over everything else, the crucial task of marketing ourselves often falls to the wayside. However, the importance of consistent marketing cannot be overstated – it is the cornerstone of your personal and professional growth, the foundation of your future success and a critical element in building a lasting legacy.…
Transitioning to Private Practice: A Guide for Lawyers Moving from In-House or Government Roles
Transitioning to private practice can be a significant shift for lawyers who have spent their careers in-house, as prosecutors or in government positions. Unlike these roles, private practice often demands a focus not just on legal expertise and client work but also on business development and client acquisition. Here are practical tips for lawyers navigating this transition, aimed at helping them build their books of business, their personal brands and thrive in their new environment.…
How to Effectively Manage Mean Girls at Work
Some women can be really hard on each other in the workplace doing things such as backstabbing, gossiping, purposely excluding someone from a meeting, taking credit for someone’s work or helping to push someone out of a job.
Maybe you’ve experienced some of these behaviors by another woman at work. I’m really sorry if that’s the case, but please know that you aren’t alone.
I call this the dark side of working with women.…