Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing plan is key to making sure their transition is smooth and successful. Effective marketing helps the new lateral establish their presence, build their network, and become a valuable asset to the firm and the industry. This means updating profiles, using social media smartly, connecting with clients and industry contacts, and continuous business development. Here’s a detailed plan with actionable steps to help you get started and ensure your new hire’s success.
Career Development
How to Strengthen Your Network Through Daily Social Media Engagement
Every morning, I start my day by connecting with my network on LinkedIn, Facebook and Instagram. This simple routine has led to stronger relationships and keeps me top of mind with my connections. Even though it’s a small action, it can result in significant benefits. Taking a few minutes each day to engage with your network can create lasting connections, open doors to new opportunities and reinforce your online presence. Here’s how you can do it too and why it’s worth the effort.…
How to Strengthen Your Relationships with the Concept of Pebbling
Maintaining strong relationships, both personal and professional, can be challenging when we are so busy. However, the concept of “pebbling,” which Adam Grant recently wrote about, offers a simple yet powerful approach to building and strengthening these connections. Pebbling refers to small, consistent actions that create significant impacts over time, much like tiny pebbles creating ripples in a pond. In this blog post, learn how you can use pebbling to enhance your relationships and provide practical examples for implementation.…
Maximizing Your Conference Experience: A Lawyer’s Guide to Before, During and After the Event
Conferences are powerful opportunities for lawyers to expand their networks, gain valuable insights and elevate their careers. But simply attending these events isn’t enough to tap into their full potential. To truly benefit, you need a strategic approach: careful planning before, active engagement during and thoughtful follow-up afterward. This guide will show you how to make the most of every conference, transforming each one into a catalyst for professional growth and success.…
From Contacts to Clients: Effective Networking for Lawyers
In the legal profession, networking is more than just a useful skill—it’s essential. The business of law thrives on relationships. Building and maintaining strong connections helps raise your profile, establish trust and open doors to new opportunities. You never know who might become a client, refer business your way or become a valuable colleague. In a field where reputation is everything, mastering networking can truly set you apart. Here are some tips to help you master the art of networking.…
10 Networking Best Practices for Lawyers: Building Strong Connections Internally and Externally
Networking is a critical skill for lawyers, offering pathways to career advancement, client development, and professional growth. Whether you’re looking to build connections within your firm or expand your reach externally, these ten best practices can help you establish and maintain meaningful relationships.…
Mastering Personal Branding: Essential Strategies for Lawyers
Today having a strong personal brand isn’t just an asset; it’s a necessity. While many lawyers wait for opportunities to come to them, the truly successful ones know the importance of actively crafting and curating their professional image. This is not about mere self-promotion—it’s about positioning yourself where potential clients and referral sources can easily find you, and creating opportunities that set you apart from the competition. Here’s how you can take control of your personal brand and foster a culture of business development within your law firm.…
The Lawyer’s Guide to Building a Powerful Personal Brand
Establishing a distinct personal brand can significantly enhance lawyers’ visibility and reputation. A strong personal brand not only sets you apart from other lawyers, but also positions you as an expert in your field, making you a go-to lawyer for clients and referrals in your respective area of practice. Here’s a comprehensive guide on how you can develop a robust personal brand, from defining your purpose to continuous learning and growth.…
Supercharge Your Networking Skills – Strategies for Building Strong Internal and External Connections
I think networking is the bedrock of any business professional’s growth and success. Whether your goal is to continue climbing the corporate ladder, build your brand or expand your business’s reach, mastering both internal and external networking is so important to your professional and business development. Here’s how you can hone your networking skills to develop meaningful professional relationships within and outside your organization.…
Why Building Your Personal Brand Is the Smartest Thing You Can Do For Your Career
You should always be building your personal brand because you never know. Anything can happen – you could get let go, your company could falter, become a consultant or go back in-house or decide you want to move cities or change careers – and if you don’t have a strong personal brand, you won’t have anything to fall back on. Your personal brand is an insurance policy and it can work for you in the background.…