Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development

Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.

In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.

Learn more about her in this Women Who Wow profile.

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In this installment of Women Who Wow, learn more about Silvia Coulter.

Silvia Coulter is a Co-founding Principal of LawVision, and is one of the legal industry’s most experienced sales, key client planning and leadership experts.

Her experience includes working as a former strategic account executive and sales leader at a Fortune 50 company, a chief marketing and business development officer at two global law firms, and consultant and facilitator to law firms across the globe.

She is a co-founder of the Legal Sales and Service Organization (LSSO) and a Past Elected President of the Legal Marketing Association and a Fellow of the College of Law Practice Management. She is a frequent speaker and facilitator at law firm retreats and legal industry meetings.

Silvia is so generous with her time and is a true advocate for women and for the legal profession. I hope you enjoy learning about her.

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Being effective on social media in professional services takes planning, creativity and participation from lawyers and employees, but you really don’t need a big budget or a big team to have a successful social media strategy at a law firm.

Here are 20 effective social media best practices that any size law firm should consider

If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!

Here are some ideas for how to creatively and effectively engage with your alumni beyond just organizing an alumni event or sending out a periodic email.

Law firm alumni are among the most

I personally hate the term “new year’s resolutions” and maybe you’re with me on this too.

I also never stick to resolutions whether they are in my personal or professional life.

The new year feels like a new beginning, which is why so many people often set lofty resolutions during these times.

But that’s a

Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to promote yourself and your services is to provide value and help others. So many people and companies forget that.

They think if they post about the closing of a big deal or their

Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts.

Instead use this time to your advantage while everyone else is taking a break.

Here are a few actions you can take to build your brand and business as the year comes to a

Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.

Here are a few actions you can take to build your brand and business as the year comes to a close.

  • Google yourself and set up Google Alerts for your top clients and

Meet Patty Morrissy, a partner-level legal recruiter, with a significant network and credibility in the most elite segment of the New York City market and more broadly along the East Coast.

Prior to starting her own legal recruiting firm, Patty was Managing Director and Senior Legal Recruiter for partner searches with Macrae, Inc.’s New York City office, which she helped establish.

Earlier, she worked at two of the highest ranked law firms in the country, serving as Chief Recruiting Officer at both Sullivan & Cromwell and Paul Weiss, and as Chief Administrator for the legal and compliance department of a major investment bank.

In the public sector, Patty was head of legal hiring for the Brooklyn District Attorney and Associate Dean of Career Services at Cardozo Law School.

Patty’s broad experience has given her a unique understanding of how law firms think and make decisions, which benefits both her law firm and corporate clients as well as the candidates she represents.

I’ve had the pleasure of working with Patty at two different law firms – Paul Weiss and Sullivan & Cromwell – and learned so much from her and always found Patty to be a true supporter of women and others.

Learn more about why Patty is a Woman Who Wows.

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