When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn
15 Ways to Be More Successful on LinkedIn Today
How to Use LinkedIn to Build Your Network and Bring in Business
LinkedIn gives you a reason to be in touch with contacts in your professional network through status updates and content.
Today, most people do not send an email when they
How to Motivate Lawyers to Market Themselves
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.
How to Create a Stronger LinkedIn Cover Image
One of the most important areas on your LinkedIn profile that most professionals don’t customize is their cover image.
Together with your LinkedIn profile picture, the LinkedIn cover image is
Women Who Wow: Janet Odgis
Learn more about Janet Odgis, the founder of Odgis + Company, an award-winning, woman-owned brand design agency based in New York City in this Women Who Wow profile.
Why Sharing Meals with Others and Never Eating Alone is Important Both Personally and Professionally
As an Italian American, I’ve had and made a lot of great meals that include pasta. (Thank goodness I’m not gluten intolerant!)
This picture shows one of my favorite quotes
Women Who Wow: Trish Lilley
Trish Lilley is truly a woman who wows. She is the Chief Marketing and Business Development Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active volunteer for the Legal Marketing Association. I really don’t know how she does it all – and does it so well.
She is also a great advocate for women in the profession, is an innovator in our field and is someone who will lend an ear and give great advice whenever you need it.
I’ve known Trish for many years through our work in the LMA. She has pushed me to be a better version of myself and talked me off many ledges. I am grateful to her for always believing in me, and I know others feel the same way about her.
Learn more about Trish in this interview.
Women Who Wow: Liz Sobe
I’ve known Liz Sobe for years and served on a Legal Marketing Association board with her. While on that board she said something to me that has become one of my guiding principles in life – “assume good intent.” Such wise words from a wise woman!
Liz is a marketing communications professional with extensive experience in legal and private equity markets. To maximize her team’s delivery of top-quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.
Known for her inclusive, results-oriented approach to the business of marketing communications, Liz is an industry leader. She has held many leadership roles in professional services organizations, including the Legal Marketing Association and International Legal Technology Association.
Learn more about Liz in this installment of Women Who Wow.
Stefanie Marrone to Speak at the Legal Marketing Association’s NY CMO SIG Program on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business
I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on
