Is your daily to-do list the length of a typical CVS receipt (meaning six-feet long) leading you to put off marketing yourself? Here’s how to find the time to market
How to Make Time to Market Yourself When You Don’t Have Time
Why We Need Strong Female Friends in Our Lives
Everything in life – personally and professionally – centers around cultivating relationships. Relationships are the key to everything. And that goes for who you choose as your female friends, especially
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
What to Do When Your To-Do List is as Long as a CVS Receipt
Have you ever gone to CVS and bought two things and walked out of the store with a foot-long receipt? It always makes me chuckle.
Do you know what doesn’t
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.
Why Every Birthday is a Reason to Celebrate
“Celebrate we will because life is short but sweet for certain.”
This is a line from one of my favorite Dave Matthews Band songs, and it’s something I take to
What to Do When a Good Social Media Post Fails
Even though I’m supposed to know what I’m doing on LinkedIn and other social platforms, even some of my posts don’t perform well.
It’s always a bummer because I think
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How to Motivate Lawyers to Market Themselves
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.