I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.

When you’re at a conference, don’t just sit on your phone checking your email. Really detach from your day-to-day work and immerse yourself in the conference experience.

Take a look at a Q&A with me and my 2019 LMA Northeast Regional Conference co-chair Bob Robertson by Jacob Eidinger about our plans for #LMANE19. what we are each most excited about with regard to the conference and why you should join us in the Big Apple on November 14/15!

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I know all of you are really busy with work, and and you probably feel like there are never enough hours in the day to get what you need to get done actually done while balancing your spouse, kids, dog, goldfish, sick parent, fill in the blank.

You likely have a daily/weekly must do and a would like to do list. I have both of those and unfortunately my would like to do list sits there uncrossed for months and gathering dust because something just has to give.

There are days when I can just respond to the high volume of emails I get each day – but I really try not to do that unless it’s a crisis situation – that alert at the bottom of my screen telling me I have a new email drives me absolutely crazy so that’s been turned off for a long time. I need time to think without interruption, which can be a luxury to get in a fast-paced environment where I work.

If you’re anything like me, you just wish you had more time to read over or edit a piece of your work and make it perfect – but you just can’t – and by the way, it will never be perfect! Because time is of the essence, and like I’ve said before, oftentimes, your good is good enough. 
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LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which

Kindness is something I have been writing about a lot lately, and we can do so much to give back to others who really need help in a time of need or crisis. For example: 

Maybe they need a hand with childcare, a shoulder to cry on or extra help at work. 

Also, people get

Sometimes we need a reminder of the basics needed to be successful at work especially after being away on vacation or slacking off a bit during the summer.

The fall is a great time to refocus ourselves and find new meaning in our work, and to be a more engaged employee and colleague. Remember you

The social media butterfly hasn’t felt very social lately, and I wanted to share why. Although this blog is about professional topics and advice, from time to time I will focus on personal things when it makes sense. I’ve been going through a very difficult time, which has impacted every part of my life, and I feel like many people aren’t real when it comes to what’s actually going on in their lives and that it’s okay to say that you’re not okay. Writing has always been my therapy, so here goes:

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My mentor and wise friend Wendy Bernero has always reminded me that happiness is a choice available to each of us and is crucial for our well being. She also told me that it’s okay to not be okay all of the time.

After the recent and abrupt ending of a relationship that forced me to move out of my home, she again said to me, “I know you’re sad now, but you can to choose to be happy.” She went on to tell me that I must choose it or else it could be very damaging to me professionally and personally.

You can be stuck feeling bad during bad times or you can choose to make hardships and the worst times of your life teaching moments and turn them into something positive. You’d be surprised just how resilient each of us are if we just believe it.

Also, happiness comes easier to some people and others must choose to be happy at certain points in our lives in order to turn the tide around or just to carry on and not to fall into a dark hole of despair.

I’m about to share a personal story that is not easy for me – but I’m doing it in the hopes that it helps others. Not everyone shares what’s going on with them personally with professional colleagues, but I want others to know that life is messy and no one is perfect – especially me, and so many of us are struggling with personal crises and it’s a miracle we are so high functioning! It’s about time we got real and stop making it seem like everything is fine when it’s not. I also wanted others who are struggling to know that they are not alone, and again, it’s okay to not be okay sometimes.

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