Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.

This program will take you through the how-to’s on building a strong profile, using the platform to generate business and new connections, how to share your successes to demonstrate your value

I don’t have to tell you that life has gone sideways for all of us right now.

We’ve been forced to quickly adapt to a new normal of staying at home for most of the day, working from home, limiting our interaction with others – which is against everything we as human beings have been accustomed to. We are not being ourselves, or living our normal lives.

Instead we are staying at least six feet apart from each other and putting our social lives on hold. If we are healthy, this is a small sacrifice. Our job right now is to keep others safe by staying apart.

My life has not been easy over the past 9 months. This almost feels like the icing on the cake. I know deep lows are followed by great highs, but it hasn’t felt that way for me in a long time. There have been glimmers of happy moments here and there, but overall, this has been one of the toughest years of my life. Here’s why.
Continue Reading How to Cope and Recover When Things Go Sideways in Your Life

In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section. I’ll also discuss:

  • How to use the featured

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.

Your bio can serve as an important business development tool if it is well-crafted…

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.  

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!

Continue Reading How to Write an Engaging, Client-Focused Professional Bio That People Want to Read

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. I recently got 1 million views and 12,000 likes on one post.

Here’s the thing, going viral on LinkedIn isn’t about trying to go viral.

In my experience the best way to go viral

Being an entrepreneur is the hardest thing I’ve ever done. I have to play the role of client service, trainer, counselor, assistant, creative strategist, finance, HR, marketing, IT and even therapist at times.

Today is Women’s Entrepreneurship Day and this is so important to me as a woman who has her own business, but also

The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that are still putting out content without thinking that user habits have changed are at a disadvantage.

So are the firms that aren’t using LinkedIn in