Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.
So many companies and individuals create good content – such as podcasts – but
Accomplishing our goals involves setting clear and specific objectives, making a plan to achieve them and taking action towards completing the tasks that are necessary to reach our desired outcome.
In the saturated and competitive legal market of present day, it’s just not enough to be the very best at what you do to keep bringing in new business and
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s
One of my favorite marketing tips is to use the transcripts from your webinars and podcasts to create additional content from them.
Incorporating video and podcasts in your marketing strategy
In our busy lives it’s so important to work smarter not harder, and that goes for the content you create as well.
You’ve already spent a lot of time and
Today is International Podcast Day and it’s a good time to mention that I will be launching a podcast this fall!
The podcast will include social media, contact, marketing, personal
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.