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Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.

They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.

Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.

In the podcast, Deborah and I discussed the strategies and…

podcast
Warning - the full podcast is about 30 mins of me talking and talking about marketing stuff.

I recently had the opportunity to participate in a podcast with Good2bSocial where I discussed the unique challenges faced by small and mid-size law firms. I noted how they can take more risks on creative marketing strategies, but staffing and budget resources are more limited, which can lead to opportunities to utilize outside business partners in areas like writing, design or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing.