I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm ET. Anyone can join – consultants, in-house marketers of any level, lawyers or business professionals.
The program will cover how to use social media for brand building, client retention and lead generation and will provide actionable tools to enhance your presence on the social media networks and utilize LinkedIn as a business development and thought leadership platform, especially now.
I will cover what kinds of content to write and post (and what not to post) now and how to market yourself and your firm in an appropriate way.
Specific areas to be covered will include:
- What to post to social and when
- How to build a strong LinkedIn brand, including a strong profile and company page
- How to reuse and repurpose your content
- How to create content that resonates with clients and prospects
- How to grow your LinkedIn connections
- How to cultivate business leads on social media