One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
Why Some People Stand Out on LinkedIn and Others Don’t
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when
Why Some People Never Run Out of Content Ideas (And What You Can Learn From Them)
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves
What to Do After You Publish a Client Alert or Article If You Actually Want It to Lead to Work
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready
How Lawyers Should Really Be Using LinkedIn for Business Development
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often
How Lawyers Can Actually Use LinkedIn to Bring in New Clients
Most lawyers are on LinkedIn, but very few are using it in a way that consistently leads to business.
There’s usually some activity. A post here and there, a profile
How to Become Irreplaceable at Work
A lot of people think becoming irreplaceable at work is something you either are or you aren’t. It can feel like a fixed trait, something tied to personality or timing
How to Use Downtime to Build a More Consistent Marketing Presence
There are always stretches during the year when things slow down a bit. Your clients are away, deals pause or your calendar just isn’t as full as it usually is.
Spring Clean Your Marketing and Business Development Efforts
Spring is a natural time to reset, refocus and get organized. While you may be thinking about clearing out closets or refreshing your space, it’s also a great reason to
The Type of Content That’s Actually Working on LinkedIn Right Now
LinkedIn doesn’t always make it easy to tell what’s actually performing well. Most of the time, people are left guessing, testing things and hoping something sticks. That’s why it’s useful