It’s really important to have a custom background image on your LinkedIn profile today. It’s a free and easy way to brand yourself and because it takes up so much space on your profile, it is a place where you can be bold and stand out.
And most importantly, photos help tell stories – in
Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.
As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.
In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.
Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.
Learn more about her in this Women Who Wow profile.
There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.
What you don’t want to do is haphazardly start posting content. Having a
The next Women Who Wows is Dallas-based Leigh Doyle. Leigh is a marketing, communications and business development leader with more than 18 years of experience in the healthcare technology, startup and legal industries.
Her passion for people and human development is evidenced both in her education and training and in her daily operations at Winstead PC, where she works closely with high growth industry groups and attorneys to design strategies and initiatives that accomplish business growth goals.
Leigh is a mom of five (!) and they range in age from 20 all the way to 5, a runner, a lifelong learner and is passionate about helping others achieve their goals.
“I should get more active on LinkedIn” is something I hear a lot.
And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.
Being successful on LinkedIn requires
I often partner with Frank Ramos (who is in my opinion the lawyer with the most powerful lawyer on LinkedIn). I will share his words of wisdom from time to time on the blog, including a post he made today on LinkedIn do’s and don’ts that very much resonated with me.
Frank said, “Do like,
Laura Frederick is a commercial contracts attorney with 25 years of experience at international law firms like Morrison & Foerster and cutting edge companies like Tesla.
She is the Managing Attorney at Laura Frederick Law PLLC, a boutique law firm in Austin, Texas that helps sophisticated businesses with their vendor contracts. She also is the Founder and President of How to Contract, a training and skills platform for lawyers and professionals to learn how we draft and negotiate contracts in the real world. How to Contract features a robust community of 240+ contract enthusiasts in the How to Contract Network. Laura posts daily practical contract tips on LinkedIn (you can follow her here).
Last year, she published Practical Tips on How to Contract, a best-selling book full of practical drafting and negotiating contract techniques and tactics in her book.
I met Laura on LinkedIn (of course!) – and I love her voice on LinkedIn and her uniqueness on the platform. She really does stand out in the sea of sameness with so many lawyers. Learn more about her in this Women Who Wow profile.
Here are four ways that I’ve achieved success on social media (the Cliffs Notes: being authentic, being responsive, adding value and consistently engaging)
The next woman who wows is Dallas-based employee benefits and executive compensation lawyer Misty Leon. Misty is a tax lawyer who also specializes in laws that apply to employer-sponsored benefit plans, such as ERISA, the Affordable Care Act, COBRA and HIPAA.
Misty has represented both public and private employers, including state and local governmental entities. She has extensive experience representing companies that provide services to employee benefit plans, which means she’s seen both sides of many employee benefit transactions. She worked at several global firms and now is at an employee benefits boutique firm where she says she is able to continue doing interesting work with more flexibility and direction over her practice.
In addition to practicing law, Misty is interested in innovating and improving upon the delivery of legal services to clients.
Learn more about her in this Women Who Wow profile and connect with her on LinkedIn.
Recently a potential client reached out to me because she wanted me to create a social media strategy for her. She said to me, “I admire what you’ve done to market yourself and build your own brand and I want you to do the same for me and write my posts too in your voice.”