How to Create a Social Media Strategy That Actually Supports Your Business
A lot of businesses and professionals spend significant time on social media without having a clear plan for
How to Use a LinkedIn Newsletter to Grow Your Email List
A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or
Building a Law Firm With Intention: A Conversation With RJ Cohen
Building a law firm requires more than legal skill. It takes a clear point of view about clients, people, culture and growth, along with the patience to keep making thoughtful
10 Legal Marketing and Business Development Strategies for Fall
Fall is one of the busiest and most productive times of year for law firm marketing and business development. People are back from summer vacations, conferences and events are picking
How to Build Your Brand, Business and Network This Fall
Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer
What to Post on Social Media in January: New Year, Fresh Ideas and Business Development Opportunities
January is a natural time to reconnect with your network, share what you’re working on and think about how you want to approach the year ahead. People are returning from
8 Lessons on Building Your Career, Network and Personal Brand From David H. Crean
I recently interviewed David H. Crean, founder and managing partner of Cardiff Advisory, for my Business of Building series. His career has taken him from scientist to corporate
What to Post on Social Media in November – Content Ideas for Thanksgiving, Giving, Gratitude and More
November gives you so many good reasons to create content that feels a little more personal and relationship focused. Thanksgiving naturally brings gratitude to the forefront, many organizations are focused
What to Post on Social Media in September: Content Ideas You Can Use All Month
September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking
The Business of Building: A Conversation with David H. Crean, Founder and Managing Partner of Cardiff Advisory
For this edition of the Business of Building, I spoke with David H. Crean, Ph.D., founder and managing partner of Cardiff Advisory, whose career has taken him from the