Don’t take a break from marketing yourself or your organization during the summer – in fact ramp it up!
The summer is a great time to focus on your business
Your Summertime Marketing and Business Development Personal Marketing Plan
How to Create More Intentional Content Using Content Pillars
I used to post content on a whim whenever I had an idea. The problem with that is that sometimes my content was all over the place in terms of
20 Ways to Create a LinkedIn Post That Can Go Viral
I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than
Webinar on June 23 With Chris Fritsch – Part 2 of Effective Marketing Strategies for Small- and Mid-size Law Firms
Join Chris Fritsch and Stefanie Marrone for part 2 of their webinar on effective marketing strategies for small- and mid-size law firms on June 23 at 12:30pm ET.
In this
Why You Should Create LinkedIn Newsletters
Have you tried using LinkedIn newsletters yet? If not you should! You can now easily create a newsletter on LinkedIn‘s platform through either your personal page or your company page.
Five Easy Ways to Build Your LinkedIn Strategy
If you’re not sure where to start when it comes to creating your own LinkedIn strategy, think about how you can address the concerns of your ideal clients.
What are
30 LinkedIn Social Media Content Ideas You Can Post Today
I know many of you want to be more active on social media but you aren’t sure where to start. Or when you do post content on the right social
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
A How-To Guide to Growing Your LinkedIn Network and Presence
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a