Update to LinkedIn stories – you can now tag people in your posts!

LinkedIn just enabled users to tag people in posts using the @ sign. A list of people will pop up when you start typing (see images below).

You can tag not only first-degree connections but also second-degree connections. This adds a quick

Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.

Commit to enhancing your social media and content marketing strategy now and you’ll increase your visibility, your prospects, your brand recognition and maybe likely your client base.

  1. Only focus

Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and I try to be really smart, strategic and efficient about how I reuse what I already have. And you should too.

Instead of creating new

Here’s a basic but often overlooked media tip: Write your social content as you actually speak.

Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?

Today your social media content needs to sound like your everyday speak in order

We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.


Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly

I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.

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