I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.


My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all.

Okay so maybe that’s not the actual way the song goes, but what I mean is that you already have so many assets that

Time is money and that’s one of the main reasons you should reuse and repurpose your content.

I delved into this issue at my repurposing content webinar yesterday and provided tips on how you can make your content work harder and smarter for you.

I have so much content in my archives and I try

There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.

The good news is that it’s not hard to download the data.

I recommend you do this from time to time.

For starters it’s a great

We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember that a lot of people won’t see your content because of social media algorithms and whether are online and looking at their news feed.


Creating video for social media it’s not easy, but it is well worth the time and effort.

Video content typically performs best with most social media platform algorithms, because it captures a viewer’s attention for longer.

Video is also great way to bring to life boring or complex subject matter. Video enables you to really

It’s not easy to find time for marketing yourself, but it’s essential in order to stay top of mind with your clients and prospects and others who may want to hire you or ask you to be on a panel or who will send an opportunity your way.

Managing your personal brand and all of

My social media posts haven’t been doing well lately, and I’m not entirely sure why. It’s been quite discouraging, since this is what I do for a living!

I don’t know if it’s the algorithm, the fact that I don’t use sponsored posts, how I use hashtags, my subject matter, the time of day when