I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know
If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.
This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Continue Reading How to Demonstrate Client Care and Value in a Down Economy
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social media, particularly LinkedIn.
LinkedIn enables you to stay top of mind, showcase your expertise and reconnect with your professional network.
Here are some tips for
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas.
Successful content marketers are social media, marketing and SEO specialists – it’s not hard to master all of these. Here are some tips for optimizing your content:
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be active on the platform with meaningful posts on a regular basis in order to really take advantage of all that LinkedIn has to offer.
In
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.
Your goal is to stay top of mind and to be helpful to your professional network. And to use LinkedIn every day.
Here are some tips
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that you are consistently generating new sources of leads and referrals.