As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight a few key points to keep in mind to draft stronger alerts and blog posts.
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm ET. Anyone can join – consultants, in-house marketers of any level, lawyers or business professionals.
The program will cover how to use social media
I recently published an article in the New York Law Journal on “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”
The article explores how to lay the foundation for when life returns to some semblance of normal and how to be ready, willing and able to assist your
It’s a challenging time for everyone in terms of generating new business.
Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business
LinkedIn enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. It has never been more important to build relationships online. The pandemic has under scored the importance of having a strong online professional brand. It is
We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.
As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.
Continue Reading How to Effectively Use LinkedIn During the Pandemic
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting content. This will help you figure out which social platforms to use and what you should say on those platforms.
It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post helpful content.
Here are 11 ways to take your content to the next level and fill in your social media calendar:
Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level using Canva and other visual tools. The best part is that none of these tools cost a lot or require graphic design skills.
I will