Did you know that 27 million pieces of content are being distributed on a daily basis?

That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.

It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.

Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.

Here’s how.

Continue Reading Five Ways to Create a More Effective Content Marketing Strategy

It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.

You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network

It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.

That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional

Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.

In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.

Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.

In order to maximize your LinkedIn company page, you’ll need to do three things:

  1. grow your company page followers,
  2. drive awareness of your page, and
  3. post content that helps and educates others.

Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.

Here’s how:
Continue Reading How to Optimize Your LinkedIn Company Page for Success

I am excited to announce the launch of the Women Who Wow webinar series especially since it is International Women’s Day.

The webinar will be held on March 24 at 1pm ET will explore how women can effectively succeed in the workplace and build a strong personal brand.

I deeply respect the women who will

While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social media, particularly LinkedIn.

LinkedIn enables you to stay top of mind, showcase your expertise and reconnect with your professional network.

Here are some tips for

Update to LinkedIn stories – you can now tag people in your posts!

LinkedIn just enabled users to tag people in posts using the @ sign. A list of people will pop up when you start typing (see images below).

You can tag not only first-degree connections but also second-degree connections. This adds a quick