There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
Six Reasons to Use Social Media Today
Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.
Social media helps us stay top
Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
1 –
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
How to Use LinkedIn’s Newest Posting Feature – Adding Outbound URL Links to Your Posts
In what could be one of the most exciting LinkedIn updates in a long time, we can now add clickable outbound links to LinkedIn posts.
That means no more needing
How to Use LinkedIn as Your Blog
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
The Right Way to Sell Your Services on LinkedIn
While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
How to Build a Commenting Strategy on LinkedIn
A quick and easy way for you to start building your brand on LinkedIn and dip your toes into posting, but not quite posting is to build a commenting strategy.
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s