Is LinkedIn Creator Mode right for you?
Join me for a free webinar this Wednesday at 1pm ET where I will explore everything business professionals need to know about LinkedIn
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
Join us for a special Women Who Wow virtual event on June 7 at 1pm ET featuring Katie Lipp. Katie is a law firm owner and mentor for women
Join Chris Fritsch and Stefanie Marrone for part 2 of their webinar on effective marketing strategies for small- and mid-size law firms on June 23 at 12:30pm ET.
In this
So many law firms don’t send regular email newsletters or email alerts with blog posts, client alerts and webinar invites and instead rely on social media to distribute their content.
This is a big mistake.
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm.
There is no better and direct way to reach clients and prospects (if your contact lists are updated and segmented) than email. Emarketing enables you to stay top of mind with clients, prospects, referrals, recruits, the media and alumni.
It also puts the content directly into their inboxes, your firm name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or may not see your post due to whether they are on that social platform at that moment, whether that piece of content gets buried in their news feed due to their settings and the complicated algorithms.
You simply don’t know if or when someone is on social media at any given moment on any given day. And that means they may or may not see your content. But we know business professionals are on their email all day long. That’s why sometimes email is the most effective and direct way to reach your target audience.
So, if you write a substantive blog post or article or host a virtual event and want to make sure your clients and prospects know about it, make sure to send it directly to your mailing list so you increase the likelihood that they will see it.
Emarketing can help you build upon existing relationships with your clients and prospects by providing relevant, valuable information.
Remember, your clients, prospects, referrals, alumni, media and others who are on your lists have already given you permission to email them by signing up for your mailing list. They want to get updates from you. If they receive content from your competitors instead, you’re missing a huge opportunity for visibility and engagement.
A great benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is measured with the use of emarketing software so you can determine who is opening your emails and when, who is clicking onto your site through your emails and more.
Don’t forget about the power of sending content via email.
I find so many businesses no longer send their clients and prospects emails and instead rely on social media to
Create content consistently. Not constantly.
Content marketing is essential to promote your brand and business and to bring in leads today. This because content gives you an excuse to email
Have you tried using LinkedIn newsletters yet? If not you should! You can now easily create a newsletter on LinkedIn‘s platform through either your personal page or your company page.
If you’re not sure where to start when it comes to creating your own LinkedIn strategy, think about how you can address the concerns of your ideal clients.
What are
Many of you may be on LinkedIn regularly but you’re not seeing much success in terms of building your brand and business. I wonder if you are doing the same