Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they
From Posts to Prospects: How Law Firms Can Implement a Social Media Strategy That Actually Brings in Business
Social media can be a powerful lead generation tool when approached strategically. It’s about sharing content in a way that gets potential clients and referral sources to take notice, engage and think of the firm when they need legal counsel. By consistently adding value and fostering engagement, law firms can use social media to strengthen relationships, demonstrate credibility and ultimately drive new business opportunities. Here’s how.
How Anyone Can Build a Strategic LinkedIn Presence
Whether you’re looking to grow your business, attract clients or position yourself as a leader in your field, success on LinkedIn comes down to being intentional. That means showing up regularly, engaging thoughtfully and creating content that sparks real connections. Here’s how to do it.
How to Build a Strong Business Development Culture at Your Law Firm
The legal industry is evolving faster than ever, and firms that fail to adapt risk falling behind. Technology is transforming how legal services are delivered, client expectations are higher than
Will Law Firm Marketing Change Under the Trump Administration?
Will legal marketing change under the Trump administration? Maybe, but not in the ways you might think. Here’s how your law firm can prepare and stay ahead of industry shifts, client expectations and market trends.
How B2B Companies Can Use Valentine’s Day to Strengthen Connections and Build Brand Affinity
Valentine’s Day is often associated with consumer brands, romance and personal relationships, but it’s also an opportunity for B2B companies to strengthen client relationships, showcase company culture and bring a personal touch to their marketing efforts. Business is at its core about relationships, and Valentine’s Day serves as a timely reminder to nurture those connections in an authentic and meaningful way.
How Law Firms and Lawyers Can Get More Value From Their Article Placements
Getting an article published in an industry publication is a big accomplishment, but too often, law firms treat it as a one-and-done effort. The real value comes from what happens next. A well-placed article should be the start of an ongoing strategy – one that reinforces thought leadership, deepens client relationships and generates business opportunities.
How to Cultivate the Next Generation of Law Firm Leaders
The legal industry is at a turning point. Senior partners are retiring, clients expect more than ever and the skills needed to lead a firm go far beyond practicing law. Being a strong lawyer doesn’t automatically make someone a strong leader. It takes business savvy, strategic thinking, relationship management and the ability to make tough decisions in a high-stakes environment.
How Law Firms Can Use Insights From the 2025 ACC Chief Legal Officers Survey to Win Business
The 2025 ACC Chief Legal Officers Survey shines a spotlight on the evolving challenges and priorities of chief legal officers. For legal marketers, it’s a wake-up call to finetune strategies and better align with client needs. This year’s findings highlight how chief legal officers are taking on broader responsibilities, facing mounting pressure to control costs, and dealing with increasingly complex legal and business issues. These trends are more than just data points – they’re a roadmap for how legal marketers can sharpen their strategies, build stronger relationships and win more business for their firms.
15 Networking Tips for Lawyers That Actually Work
Walking into a networking event can feel daunting, even for experienced professionals. But here’s the thing – most people in the room feel the same way. Networking isn’t about working the room or handing out the most business cards; it’s about making meaningful connections. The best way to approach it? With a strategy that focuses on genuine conversations and follow-ups.