I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.
There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.
What you don’t want to do is haphazardly start posting content. Having a
The next Women Who Wows is Dallas-based Leigh Doyle. Leigh is a marketing, communications and business development leader with more than 18 years of experience in the healthcare technology, startup and legal industries.
Her passion for people and human development is evidenced both in her education and training and in her daily operations at Winstead PC, where she works closely with high growth industry groups and attorneys to design strategies and initiatives that accomplish business growth goals.
Leigh is a mom of five (!) and they range in age from 20 all the way to 5, a runner, a lifelong learner and is passionate about helping others achieve their goals.
“I should get more active on LinkedIn” is something I hear a lot.
And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.
Being successful on LinkedIn requires
Here are four ways that I’ve achieved success on social media (the Cliffs Notes: being authentic, being responsive, adding value and consistently engaging)
The next woman who wows is Deb Knupp, a Managing Director at GrowthPlay where she works with leaders in the legal, manufacturing, accounting and financial services industries to align their people and business objectives to create cultures based on the principles of accountability and integrity. She teaches selling as an act of service through
What can social media do for your law firm? An effective social media strategy can:
How much responsibility do you have to share content that is produced by your company/firm? Absolutely none.
I see a lot of people who feel that they have to share posts made by their firms but you need to make sure these posts align with your personal brand and values.
I’ll give you an example.
I am so excited to feature the next woman who wows – Purvi Sanghvi – because I have worked with her directly and know she is truly a trailblazer, an advocate for other women, a leader in her field and all-around awesome person.
Purvi is the Director of Strategic Pricing at global law firm Paul Hastings. She is responsible for creating the platform upon which pricing strategies are implemented across the firm globally. Her team oversees pricing management, develops and analyzes alternative fee arrangements, and creates budgets for complex client matters.
She is responsible for pricing strategies for the firm’s top clients, often interacting with them directly as another face of the relationship. In all of these responsibilities, she works closely with firm clients and partners to develop innovative, efficient and results-oriented solutions.
Purvi has been involved in the creation of law firm pricing strategies since 2007 and has been on the forefront of shaping how they service the legal industry.
She is a founder and board member of the Legal Value Network and a board member and fellow of the College of Law Practice Management.
Learn more about Purvi .
I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to