Your LinkedIn profile is often the first glimpse potential clients or partners get of you, so making it count is essential. For sales and marketing professionals, it can mean the difference between sparking interest and being overlooked. Yet, too many profiles blend into the background with generic headlines and uninspired summaries. If your profile only lists your job title, you’re missing out on opportunities to connect and stand out. To help you take your profile from basic to compelling, here are eight actionable tips to make it stand out.
Business Development
The Ghosts of Business Development Past, Present and Future
In business development, the past, present and future all hold valuable lessons. Past habits can sometimes haunt us, current best practices keep us on track and emerging trends offer a glimpse into what’s next. By learning from each of these, legal marketers and lawyers can craft strategies that are thoughtful, forward thinking and responsive to the times. Let’s explore the “ghosts” of business development past, present and future, and discover what each can teach us.…
How to Avoid the Business Development Graveyard: Tips to Keep Your Outreach Alive
Business development can sometimes feel like walking through a haunted house, especially in the high-stakes environment of big law. Just as you think you’re making progress, opportunities seem to vanish, conversations go cold and the outreach you thought was vibrant appears to drift into the business development graveyard. For legal marketers and lawyers, keeping outreach efforts alive is essential to sustaining growth and client relationships. Here’s how to avoid the dreaded graveyard and keep your business development initiatives breathing with life.…
10 LinkedIn Nightmares That Could Be Hurting Your Profile
Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals can fall into some common social media traps. If you’re ready to exorcise the mistakes that haunt many profiles, grab your digital flashlight and read on. These tips will help keep your social media presence more sweet than scary, ensuring that your profile shines in the best light, no costumes required.…
Eight Ways Lawyers Can Win More Work by Prioritizing Client Needs in Pitches
Here’s the truth: if you’ve been invited to pitch, they already know you’re qualified. Instead of spending your time proving your worth, you need to focus on building a relationship, understanding their needs and showing how you can provide solutions.
While pitch materials, like bios, decks or brochures, are nice to have, they’re often skimmed at best. The real opportunity lies in the conversation and connection you build with the potential client. So, how do you shift your approach to make a lasting impact?…
Achieving Content Marketing Success: How to Balance Authenticity and Strategy on LinkedIn
LinkedIn has become a powerful tool for sharing insights through short- and long-form content and growing your personal brand and business. Whether you’re trying to connect with others in your field or attract new clients or a combination of both of these, posting and sharing the right content can make a significant impact on your business development and visibility efforts. The challenge is balancing authenticity with a smart and effective strategy.
10 Essential Business Development and Marketing Strategies to Grow Your Law Firm
In today’s legal market, standing out from the competition is more challenging than ever. To succeed, law firms need more than legal expertise—they need strong relationships with their clients and a clear strategy for growing their business. Whether you’re running a small boutique firm or managing a large practice, developing new business and keeping current clients engaged is key to long-term success. Here are 10 practical strategies to help your firm strengthen client relationships, attract new business, and continue to grow in a crowded market.…
How to Turn Visibility Efforts into New Business: From Content to Clients
Investing in visibility activities like conferences, thought leadership articles, blogs, podcasts and social media is a critical part of building your brand. But what happens after that? How do you turn the buzz into actual business? It’s a question that many professionals face: translating visibility into business development and ensuring those efforts lead to new clients, revenue and growth.…
How to Maximize LinkedIn to Grow Your Professional Brand
LinkedIn is one of the most powerful tools that business professionals have to build their brand, make meaningful connections and grow their business. Yet many professionals, especially in the legal industry, aren’t using it to its full potential. Here’s how to elevate your LinkedIn presence, optimize your profile and leverage the platform to expand your reach and influence.…
How to Use LinkedIn’s Featured Section to Build Your Brand and Business
When it comes to optimizing your LinkedIn profile, most people focus on their headline, profile picture and work experience. But one of the most impactful sections often goes unnoticed—the LinkedIn Featured section. This underutilized section is a hidden gem for showcasing your work, highlighting achievements and driving more engagement to your content.…