What can social media do for your law firm? An effective social media strategy can:

  1. Showcase your firm’s expertise and increase brand awareness for your lawyers and your firm
  2. Serve as a lead generation tool for prospective clients (all content should lead them back to your website)
  3. Give you the opportunity to generate your own

How much responsibility do you have to share content that is produced by your company/firm? Absolutely none.

I see a lot of people who feel that they have to share posts made by their firms but you need to make sure these posts align with your personal brand and values.

I’ll give you an example.

I am so excited to feature the next woman who wows – Purvi Sanghvi – because I have worked with her directly and know she is truly a trailblazer, an advocate for other women, a leader in her field and all-around awesome person.

Purvi is the Director of Strategic Pricing at global law firm Paul Hastings. She is responsible for creating the platform upon which pricing strategies are implemented across the firm globally. Her team oversees pricing management, develops and analyzes alternative fee arrangements, and creates budgets for complex client matters.

She is responsible for pricing strategies for the firm’s top clients, often interacting with them directly as another face of the relationship. In all of these responsibilities, she works closely with firm clients and partners to develop innovative, efficient and results-oriented solutions.

Purvi has been involved in the creation of law firm pricing strategies since 2007 and has been on the forefront of shaping how they service the legal industry.

She is a founder and board member of the Legal Value Network and a board member and fellow of the College of Law Practice Management.

Learn more about Purvi .


Continue Reading Women Who Wow: Purvi Sanghvi

I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to

It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.

You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network

LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.

Because LinkedIn gives you access to  such a wide professional network 750+ million people globally and counting), attorneys can use the platform to build their personal brands as a go-to source

March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who Wow webinar and growing this initiative.

This Wednesday 3/24 at 1pm ET, I’ll be moderating a Women Who Wow webinar exploring how women of all

It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.

That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional