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The Real Value of a Conference Is What Happens Before and After It

How to Make Every Conference a Better Business Development Opportunity

By Stefanie M. Marrone on October 22, 2026
Posted in Business Development, Client Development, Events

Law firms invest significant amounts of money in conferences, sponsorships and events every year, but how much of that investment actually translates into new business?

Between registration fees, sponsorship packages…

How to Stay in Touch With Your Network When You’re Busy

How to Stay in Touch With Your Network When You’re Busy

By Stefanie M. Marrone on October 15, 2026
Posted in Business Development, Client Development, LinkedIn, Networking

You meet someone at a conference and have a great conversation. You connect on LinkedIn, exchange a few messages and fully intend to stay in touch. Then you get busy…

How to Help Clients Find You Through AI Search

How to Help Clients Find You Through AI Search

By Stefanie M. Marrone on October 15, 2026
Posted in Artificial Intelligence, LinkedIn, Personal Branding, Social Media

You could be exactly the right person for an opportunity and still be hard to find online. Maybe your bio hasn’t been updated in a few years, your LinkedIn profile…

the business of building - angelique thomas vellum law

The Business of Building: A Conversation with Angelique Thomas, Founder of Vellum Law

By Stefanie M. Marrone on October 15, 2026
Posted in Business Development, Career Development, Client Development, Law firms, Leadership

Angelique Thomas is the founder of Vellum Law, a boutique firm focused on real estate transactions. She works with clients on leasing, acquisitions, financing and closings. We talked about…

The Business Development Power of Saying Thank You Why Your Referral Sources Deserve More Attention

The Business Development Power of Saying Thank You: Why Your Referral Sources Deserve More Attention

By Stefanie M. Marrone on October 13, 2026
Posted in Business Development, Career Development, Client Development

Think about the last time someone referred a client to you. Maybe it was a former colleague, another lawyer who had a conflict or a client who recommended you to…

LinkedIn Nightmares Stefanie Marrone

LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)

By Stefanie M. Marrone on October 9, 2026
Posted in LinkedIn, Personal Branding, Social Media

October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re…

How Small Law Firms Can Market Themselves and Win More Business Without a Big Budget

How Small Law Firms Can Market Themselves and Win More Business Without a Big Budget

By Stefanie M. Marrone on October 8, 2026
Posted in Business Development, Client Development, Law firms

If you run a small law firm, you’re probably wearing more hats than you’d like. You’re practicing law, managing clients, supervising your team, handling the business side of the firm…

How to Get More Business Development Value From the Conferences You Attend

How to Get More Business Development Value From the Conferences You Attend

By Stefanie M. Marrone on October 7, 2026
Posted in Business Development, Client Development, Events, Networking

A conference can put dozens of clients, prospects, referral sources and other people you want to know in the same place for a few days. That concentration of relationships is…

The Private Equity Lawyer’s Guide to Marketing and Business Development

The Private Equity Lawyer’s Guide to Marketing and Business Development

By Stefanie M. Marrone on October 7, 2026
Posted in Business Development, Client Development, Private Equity

When you’re busy getting deals done, marketing yourself can keep falling to the bottom of the list. Between client calls, negotiations and everything else that comes with a private equity…

How to Build a Social Media Strategy That Drives Business Results

How to Build a Social Media Strategy That Drives Business Results

By Stefanie M. Marrone on October 5, 2026
Posted in Content Marketing, LinkedIn, Social Media

How to Create a Social Media Strategy That Actually Supports Your Business

A lot of businesses and professionals spend significant time on social media without having a clear plan for…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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