There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
The Complete Guide to Writing a Strong LinkedIn Headline
When people think about improving their LinkedIn profile, they often focus on the sections that require the most effort. They update their experience, rewrite their About section, add new accomplishments
How Private Equity Firms Can Get More Value from LinkedIn
Spend a few minutes looking at the LinkedIn pages of private equity firms and you’ll see many of the same types of posts. Deal announcements. Exits. Fundraising news. Portfolio company
How to Write a LinkedIn Headline That Improves Visibility, Searchability and Personal Branding
One of the first things I look at when I review someone’s LinkedIn profile is their headline. It’s also one of the sections that’s most frequently underutilized.
Many people use
How Private Equity Lawyers Can Get More Value from LinkedIn
Private equity lawyers spend their careers building relationships, developing industry knowledge and earning the trust of clients, investors and referral sources. They spend their days talking with sponsors, founders, management
How Private Equity Firms Can Build Their Brands on LinkedIn
How LinkedIn can strengthen your firm’s reputation, support business development, attract talent and showcase the expertise that already exists across your organization.
Private equity has always been a relationship business.
Why Every Consumer Brand Needs a LinkedIn Strategy
Many people still think of LinkedIn as a platform for recruiters, job seekers, lawyers, consultants and other B2B professionals. As a result, many consumer brands devote almost all of their
How to Use Every Conference to Build Your Brand, Grow Your Network and Create Opportunities
Most people attend conferences hoping they’ll meet a few interesting people, learn something new and maybe come home with a handful of business cards. The most successful professionals approach conferences
Why July and August Are the Best Time to Invest in Your Business Development and Marketing
Every summer, I hear professionals talk about how business slows down. Clients are on vacation. Colleagues are taking time off. There are fewer meetings on the calendar, and many people
Some of The Best Networking Opportunities on LinkedIn Are Already in Your Network
If you asked most people how to get more out of LinkedIn, they’d probably tell you to grow your network. They’re not wrong.
Building your network is important, but I