I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm ET. Anyone can join – consultants, in-house marketers of any level, lawyers or business professionals.

The program will cover how to use social media

Please join me for a FREE virtual program on Thursday, June 4 at 1pm ET.

Online networking, social media and content marketing is crucial to market your firm and yourself in this climate.

The program will cover how to use social media for brand building, client retention and lead generation and will provide actionable tools

We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.

As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.

Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.

While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.

There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.


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Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle.

Here are a few things not to do right now during the pandemic when it comes to content and

Thank you to Susan Freeman and Jeanel Carlson for inviting me to be part of the Wonder Women in Business podcast.

I don’t know that I’d consider myself a “Wonder Woman” as there are many days, especially during this pandemic, that I feel the opposite of having it all together, but I’m flattered to

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Be thankful for the slow moving minutes, the time at home with your family and pets, the creative space to think more and develop new ideas, the room to write, read and listen to podcasts, the opportunity to reconnect with friends and extended family

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.
Continue Reading 10 Tips for Content Marketing Success

As COVID-19 makes video conferencing the new normal, here are some tips to enhance your appearance and look more professional and less tired.

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With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

  1. Always. Be. Helpful. This is by