I’ve been asked by a few industry colleagues to offer a Canva workshop as we are all doing more with less. That’s the online tool that I use to create
How to Not Feel Guilty for Taking a Sick Day
My second dose of the Covid-19 Moderna vaccine knocked me off my feet literally for 24 hours. I was in bed with the chills, a fever, a headache and body…
How to Keep Your Workers Engaged and Connected During the Pandemic
I’ve never wanted to go to a conference and cocktail party more than I do right now and eat dreadful cubed cheese and drink terrible Chardonnay while making small talk…
Why You Should Maintain Soft Communication and Consistent Touchpoints with Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships…
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates…
14 Business Development and Marketing Actions to Take During COVID-19
As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business…
What to Say to Clients About Returning to the Office After the COVID-19 Shutdown
I’ve been working with several of my clients to craft communications to send to their clients now that some states have allowed law firms to reopen their offices.
Businesses of all types have a responsibility to explain new health and safety protocols that are in place to prevent the further spread of COVID-19.
Getting client communications right is critical to the success of your business in a post-pandemic world, as clients and potential clients are looking for businesses that make them feel safe and secure.
Effective, consistent communications during a crisis will help you maintain client trust, restore employee morale and confidence, and retain market stability. For both B2B and B2C businesses, consistent messaging across all channels is key. All messages should be timely, relevant, empathetic and considerate of your clients’ current needs and concerns.
Each state has different policies on what is allowed in their jurisdiction, so be sure to check your state’s guidelines (here’s information on NYC’s guidelines) and work with your office administrator and firm leadership to be sure that you are operating within what is permissible and of course, always put the health and safety of your employees first.
The below communication may be a helpful framework for you as you are thinking about how to communicate your reopening to your clients. Please adapt it for your audience.
Remember that it is still not business as usual by any stretch of the imagination – and no client expects you to be reopening. COVID-19 is still very much a threat to all of us. You may want to rethink how you’ve been conducting business in the first place – perhaps you can conduct more business remotely and only require employees to go into the office for essential functions. This is a great time for law firms to be innovators – your clients will certainly appreciate that.
Five Content Marketing Tips to Implement Today
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
Last Chance to Register for Tomorrow’s Free Social Media Online Program
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm…
Join Me for a Free Social Media Master Class on June 4 at 1pm ET
Please join me for a FREE virtual program on Thursday, June 4 at 1pm ET.
Online networking, social media and content marketing is crucial to market your firm and yourself…