I’ve been working with several of my clients to craft communications to send to their clients now that some states have allowed law firms to reopen their offices.

Businesses of all types have a responsibility to explain new health and safety protocols that are in place to prevent the further spread of COVID-19.

Getting client communications right is critical to the success of your business in a post-pandemic world, as clients and potential clients are looking for businesses that make them feel safe and secure.

Effective, consistent communications during a crisis will help you maintain client trust, restore employee morale and confidence, and retain market stability. For both B2B and B2C businesses, consistent messaging across all channels is key. All messages should be timely, relevant, empathetic and considerate of your clients’ current needs and concerns.

Each state has different policies on what is allowed in their jurisdiction, so be sure to check  your state’s guidelines (here’s information on NYC’s guidelines) and work with your office administrator and firm leadership to be sure that you are operating within what is permissible and of course, always put the health and safety of your employees first.

The below communication may be a helpful framework for you as you are thinking about how to communicate your reopening to your clients. Please adapt it for your audience.

Remember that it is still not business as usual by any stretch of the imagination – and no client expects you to be reopening. COVID-19 is still very much a threat to all of us. You may want to rethink how you’ve been conducting business in the first place – perhaps you can conduct more business remotely and only require employees to go into the office for essential functions. This is a great time for law firms to be innovators – your clients will certainly appreciate that.

Stay safe.


Continue Reading What to Say to Clients About Returning to the Office After the COVID-19 Shutdown

My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I wanted to share with you.

  1. Put the work in. Stay calm and measured. Be consistent. Trust the process. Instead of setting out to close new

When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
Continue Reading Simple Things You Can Do to Build Your Brand and Network While Social Distancing

This is a very stressful and scary time for all of us, young and old, rich and poor, and all we can do right now is control how we react to what’s happening in the world and do our part to stop the spread of the coronavirus.

As with any misfortunes and difficult times, we

I’m not quite sure what day of the week it is because it certainly doesn’t feel like a Saturday in locked down New York City during the coronavirus outbreak. But I do know that it’s perfectly okay to not be okay right now.

They say we should maintain social distancing but really what they mean

A friend sent me this today and it really hit home for me on so many levels.

She said “You fall, you rise, you make mistakes, you live, you learn. You’re human, not perfect. You’ve been hurt, but you’re alive. Think of what a precious privilege it is to be alive – to breathe, to

I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.

Some firms have completely shifted to a remote working model, which means you likely do not have a receptionist manning the phones, especially small- and