Giving Tuesday is a global generosity movement that inspires millions of people to give, collaborate and celebrate giving back. Your clients, employees and everyone else who comes in touch with
Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business…
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Yesterday I gave a presentation on how to appropriately market yourself and your firm during the COVID-19 pandemic to the ALA New York City chapter.
They thanked me by asking…
As someone who no longer has grandparents and feels so deeply for all of the elderly in nursing homes right now who are alone, this warms my heart.
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
This is a very stressful and scary time for all of us, young and old, rich and poor, and all we can do right now is control how we react…
A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry.
Join a committee or take on a volunteer…
Take a look at a Q&A with me and my 2019 LMA Northeast Regional Conference co-chair Bob Robertson by Jacob Eidinger about our plans for #LMANE19. what we are each…
Many professionals want to step outside of their comfort zones and try different types of professional branding activities such as public speaking, article writing, taking a leadership role on a committee or joining a nonprofit board or starting a blog, but there’s something inside of them that holds them back from doing so.
Here’s what I say to those feelings of self-doubt and negativity (and what you should say too), “Yes you can, and you will!”
It’s not easy to tame our inner critic, but nothing in life that’s worth it ever is, right? We all have tons of self-doubts in our head that wreak havoc on our self-confidence. It’s so important to believe in yourself, in fact, your career depends on it.
A positive mindset goes a long way in determining whether your endeavors fail or succeed. Harsh self-reflections can be very damaging to your psyche and your career. To succeed you must consciously silence these negative thoughts, replace them with proactive thoughts and actions and generally just be kinder to yourself.
I used to be in this category of people who just didn’t believe in themselves and who were overly critical of themselves – let’s just say that I was not the most charismatic public speaker (in fact, I was terrible!) and I beat myself up over it watching videos of myself, critiquing my performance and asking others for feedback where I obsessed over the negative comments.
But I kept at it, I strove to improve what I could, I didn’t give up and I didn’t say no to future speaking engagements just because I had a few so-so experiences. And neither should you.
So what if your speaking engagement is only good not great or if your article just receives a lukewarm reception? You’ll learn from each of these and do better next time. After all, practice really does make perfect. If you work hard for the things you want, they will happen.
The next time you hear that negative voice in your head, I want you to promise to do the following: