Yesterday I gave a presentation on how to appropriately market yourself and your firm during the COVID-19 pandemic to the ALA New York City chapter.
They thanked me by asking me to what charity I would like them to make a donation on my behalf. I chose the Multiple Myeloma Research Foundation – MMRF as my mom passed away from this cancer several years ago. 
I was so touched at this gracious action and it got me thinking about what a great way this is to thank someone for their time and work on a project.
Simply ask them the causes they care most about and go the extra mile to make a donation for them. This benefits everyone and deepens relationships and loyalty.
Thank you to the ALA New York, Lucy Shyti and Mimi DeMars for asking me to be a part of this program. Kindness and generosity builds loyalty and relationships especially now.