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How to Use Downtime to Build a More Consistent Marketing Presence

How to Use Downtime to Build a More Consistent Marketing Presence

By Stefanie M. Marrone on April 17, 2026
Posted in Business Development, Career Development, Client Development

There are always stretches during the year when things slow down a bit. Your clients are away, deals pause or your calendar just isn’t as full as it usually is.…

Why Lawyers Should Nominate Their Clients and Prospects for Industry Awards

Why Lawyers Should Nominate Their Clients and Prospects for Industry Awards

By Stefanie M. Marrone on April 16, 2026
Posted in Awards, Client Development, Law firms

When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.

What tends to get overlooked is how effective awards…

How Having a Strong Presence Helps Lawyers Lead in Their Markets

How Having a Strong Presence Helps Lawyers Lead in Their Markets

By Stefanie M. Marrone on November 19, 2025
Posted in Client Development, Personal Branding

Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly…

how to turn conference connections into real opportunities

How to Turn Conference Connections into Real Opportunities

By Stefanie M. Marrone on October 26, 2025
Posted in Business Development, Client Development, Networking

Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a…

How to Build and Sustain a Litigation Pipeline

How to Build and Sustain a Litigation Pipeline

By Stefanie M. Marrone on October 22, 2025
Posted in Business Development, Client Development

Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if…

the hidden power of panel slots in business development

Turning Panel Slots Into Strategic Business Development Opportunities

By Stefanie M. Marrone on October 1, 2025
Posted in Business Development, Client Development, Events

Panels often get overlooked when people think about business development. They’re usually treated as something you have to do to fill an agenda — round up a few names, give…

How Litigators Can Be Successful at Business Development

How Litigators Can Be Successful at Business Development

By Stefanie M. Marrone on September 30, 2025
Posted in Business Development, Client Development

Litigators have a unique challenge when it comes to business development. Work doesn’t always arrive on a predictable schedule. One month you might be in court every day, the next…

How Stronger Relationships Lead to Business Development

How Stronger Relationships Lead to Business Development

By Stefanie M. Marrone on September 25, 2025
Posted in Business Development, Client Development

When people think about business development, they often imagine something complicated. They picture detailed plans, networking events that feel forced or long reports that never get used. The reality is…

How Lawyers Can Make Business Development Part of Their Everyday Practice

How Lawyers Can Make Business Development Part of Their Everyday Practice

By Stefanie M. Marrone on September 22, 2025
Posted in Business Development, Client Development

Many lawyers and business professionals tell me they aren’t sure where to start with business development. They picture themselves giving big presentations, walking into a room with a polished elevator…

The Easy Business Development Habit That Builds Relationships, Reputation and Revenue (2)

The Easy Business Development Habit That Builds Relationships, Reputation and Revenue

By Stefanie M. Marrone on September 15, 2025
Posted in Business Development, Business Referrals, Client Development

September always feels like a turning point. Summer distractions fade, people settle back into routines and work picks up again. It’s easier to get someone on the phone, to schedule…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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