I’ve spent my career working with lawyers, executives, recruiters, consultants and business owners. On the surface, their careers look very different. They work in different industries, have different goals and
How Successful Business Developers Win More Clients: The Psychology Behind Business Development
I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build
How to Turn Unexpected Downtime Into One of Your Most Valuable Business Development Tools
I spent several hours sitting in holiday weekend traffic on my way to the Hamptons recently. Like most people, I had two choices. I could spend the drive getting frustrated
How to Become Known for Something: Why Consistent Content Builds Your Reputation
Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
Why LinkedIn Should Be Part of Every Private Equity Firm’s Marketing and Business Development Strategy
There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships
The Complete Guide to Writing a Strong LinkedIn Headline
When people think about improving their LinkedIn profile, they often focus on the sections that require the most effort. They update their experience, rewrite their About section, add new accomplishments
How Private Equity Firms Can Get More Value from LinkedIn
Spend a few minutes looking at the LinkedIn pages of private equity firms and you’ll see many of the same types of posts. Deal announcements. Exits. Fundraising news. Portfolio company
How Private Equity Lawyers Can Get More Value from LinkedIn
Private equity lawyers spend their careers building relationships, developing industry knowledge and earning the trust of clients, investors and referral sources. They spend their days talking with sponsors, founders, management
How Private Equity Firms Can Build Their Brands on LinkedIn
How LinkedIn can strengthen your firm’s reputation, support business development, attract talent and showcase the expertise that already exists across your organization.
Private equity has always been a relationship business.