I don’t know any lawyers who aren’t open to getting more referrals for work, but I do know a lot of lawyers who haven’t yet scratched the surface of creating
8 Ways to Create a More Client-Centric Mindset at Your Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals.
Therefore, you’d think that firms would strive to integrate the voice of their clients into all they do.
Unfortunately, many law firms fail to adopt a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of “random acts of marketing.”
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Clients want to hire lawyers who make them feel good about themselves and who make them look good, both inside and outside their organizations.
As a legal marketing professional, your job is to assist lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they have or better yet, will have. This type of dedicated and proactive client service will enable your firm to be an exceptional legal service provider, and—if successful – to be viewed also as a trusted business advisor.
Here are eight ways to adopt a more client-centric mindset at your firm: …
The Most Effective Way to Improve Your Law Firm Chambers Rankings
If you’re disappointed with your Chambers legal guide results, this post is for you.
So many lawyers and marketing professionals spend a lot of time crafting great submissions with strong…
17 Actionable Ways to Build Your Brand and Business
Building a successful brand and business requires consistent effort, strategic planning and proactive actions.
Here are 17 actionable steps you can take to strengthen your brand and drive business growth.…
How Small Actions Can Yield Big Results in Your Marketing and Business Development Efforts
Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these…
How to Develop a Client-Centric Approach to Business Development at Your Law Firm
Clients come to law firms because they need help finding and implementing solutions – each law firm employee is in essence a legal solution provider and a problem solver.
And in a crowded and often unpredictable business climate, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients.
Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
You may not want to hear this, but being a great lawyer at one of the top firms in the Am Law 100 doesn’t guarantee you a solid book of business anymore.
Neither does having a law degree from one of the top schools in the country.
None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level. …
12 Ways to Strengthen Your Professional Relationships and Bring in More Business
No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast…
How to Create Better Content for Your LinkedIn Company Page
Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.
This is for a number of reasons. …
Six Easy Conference Networking Tips Anyone Can Master
Sometimes life gets in the way of things we want to do. Case in point – I’m supposed to be at the Legal Marketing Association’s annual conference in Florida right…
Why Marketing Yourself Is So Important
When it comes to your own professional growth, are you taking chances on things that will help build your own brand and business? Are you saying yes to things that…