My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become

Your professional biography is your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of THE most important sources of information regarding researching outside lawyers (yes, everyone is Googling you whether you like it or not and your web bio is usually the number one search result of your name). In addition, lawyer bios are among the most visited pages on law firm web sites, further underscoring their importance.

Your bio can serve as an important business development and branding tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it.

I recently wrote a much longer version of an article on creating a strong, engaging bio for JD Supra, which you can read here. This is an excerpt of that article, which concentrates on the show vs. tell concept, an essential component that many law firm bios are missing. The article also focuses on the idea that all bios should be client-focused and that you should always write for your audience, not your peers. Remember that often, your clients aren’t actually practicing lawyers, and even if they are, the world today isn’t as formal as it used to be (especially as clients are getting younger), so drop the legalese from your vernacular and speak in a more casual tone to your audience. Now let’s get to work!


Continue Reading How to Create a Stronger, Client-Focused Bio to Bring in Business and Strengthen Your Brand

In what might be the most important update for LinkedIn company pages to date, you can now see your actual LinkedIn company followers (this has been on my LinkedIn wish list for years). This new feature has been rolled out to users over the last few days.

This is huge for organizations. And was a

I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:

  • According to

Michele Bonds is a New York-based Principal at Heidrick & Struggles and a member of the global Legal, Risk, Compliance & Government Affairs practice. Michele’s primary focus is on law firm infrastructure/business professionals, and law firm culture and acceleration advisory work. She has over 20 years of financial services and legal industry experience.

Prior to joining Heidrick & Struggles, Michele was longstanding Chief of Staff to the Senior Chairman of Sullivan & Cromwell. She worked with firm leaders in navigating clients through numerous complex events including the financial crisis.

Michele received her Bachelor of Arts degree from Columbia University in political science and her Masters of Business Administration at Babson College. I worked with Michele at S&C and always admired her work ethic, poise and creativity.

Learn more about her in this profile.


Continue Reading Women Who Wow: Michele Bonds

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can

Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t? It could be the subject matter, the time of day when you posted it, but it also could be algorithms working in the background.

Social

It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.
Continue Reading 11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands