I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.

The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee

Every company and business professional should have more than 1000 LinkedIn followers/connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively. While the number of connections you have shouldn’t be focused on the quantity and instead the quality of relationships, my guess is that you aren’t thinking  strategically or broadly enough about

Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.

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If you know me or have seen me speak, you can tell that I am very passionate about what I do – and it makes it all worthwhile when you actually hear from people about how you actually helped and inspired them to go the extra mile in their marketing efforts or to step out

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips

I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:

  • According to

Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.

Here are some easy, “low hanging fruit” ideas that can lead to success: 
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As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush on him for years. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization

Women can be so hard on each other in (and out of) the workplace doing things such as backstabbing, gossiping, purposely excluding someone from a meeting, taking credit for someone’s work or helping to push someone out of a job. Maybe you’ve been the target of some these behaviors at the hands of another woman at work. Please know that you aren’t alone.

I call this the dark side of working with women. I’ve been there too, and not just at work. This behavior can also rear its ugly head in your personal life. It’s deeply disturbing, and one of the worst parts is that it can be contagious, like a fast-spreading virus. What I mean by that is that one mean girl in a group can then serve as the “bad egg” and turn others against a target. And if you have ever been the target of mean girl behavior, the effects can be incredibly damaging on every aspect of your life – I don’t care how old you are, this behavior never gets easier to deal with.

Although outside of the office, women consider their girlfriends among their closest confidants, they aren’t always each other’s biggest supporters within the workplace. In fact, they can be each other’s worst nightmares and saboteurs, if they view each other as rivals.

Today there are Regina George-like characters in every industry, simply because there are more women in the workplace. Their catty behaviors such as gossiping, backstabbing and sabotaging can turn an otherwise pleasant workplace into a place of daily dread.

The silver lining is that while you will inevitably encounter mean girls throughout your career, learning how to manage them will make you stronger and more resilient. Dealing with someone like this enables you to emerge a more confident version of yourself.

Today, I am lucky enough to work in an environment free of mean girls (thank goodness!), but I do come into contact with them from time to time – just like we all do – and I carry with me the memories of working with some very toxic females, which have helped me develop a thicker skin, and learn how to navigate them – these are important skills to have throughout your career because you will inevitably encounter mean girls personally and professionally. I want to make it clear that are plenty of amazing, supportive women in the workforce, and I’ve been very lucky to work with a number of them. They aren’t threatened by other women, and instead they go above and beyond to help others succeed.

It’s important to remember that while you cannot can’t change someone else, you can change your own behavior, and this article will teach you how to do just that. 
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