Think about the last time someone referred a client to you. Maybe it was a former colleague, another lawyer who had a conflict or a client who recommended you to
Updating Your Attorney Bio for AI Search, LinkedIn and Business Development
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and
How Small Law Firms Can Market Themselves and Win More Business Without a Big Budget
If you run a small law firm, you’re probably wearing more hats than you’d like. You’re practicing law, managing clients, supervising your team, handling the business side of the firm
How to Get More Business Development Value From the Conferences You Attend
A conference can put dozens of clients, prospects, referral sources and other people you want to know in the same place for a few days. That concentration of relationships is
The Private Equity Lawyer’s Guide to Marketing and Business Development
When you’re busy getting deals done, marketing yourself can keep falling to the bottom of the list. Between client calls, negotiations and everything else that comes with a private equity
Law Firm Anniversary Marketing: 10 Creative Ideas and a Planning Checklist for Your Firm’s Next Milestone
A law firm anniversary is a great opportunity to showcase your firm’s history, strengthen relationships with clients and alumni, recognize your lawyers and staff and create content that supports your
Building a Law Firm With Intention: A Conversation With RJ Cohen
Building a law firm requires more than legal skill. It takes a clear point of view about clients, people, culture and growth, along with the patience to keep making thoughtful
10 Legal Marketing and Business Development Strategies for Fall
Fall is one of the busiest and most productive times of year for law firm marketing and business development. People are back from summer vacations, conferences and events are picking
How to Build Your Brand, Business and Network This Fall
Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer
How to Turn Everyday Client Conversations Into Business Development Opportunities
Some of the most valuable business development opportunities begin during conversations that have nothing to do with winning new work. A client mentions an upcoming acquisition during a routine call.