One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and…
Lawyers and business professionals generally spend a lot of time attending events. Conferences, panels, client programs and industry gatherings fill up calendars quickly. Being in the room matters, but it’s…
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready…
Business development professionals are already in the middle of the right conversations. The difference between supporting revenue and helping generate it usually comes down to what happens next.
Most of…
There are always stretches during the year when things slow down a bit. Your clients are away, deals pause or your calendar just isn’t as full as it usually is.…
When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.
What tends to get overlooked is how effective awards…
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly…
Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a…
Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if…
Panels often get overlooked when people think about business development. They’re usually treated as something you have to do to fill an agenda — round up a few names, give…