While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social media, particularly LinkedIn.

LinkedIn enables you to stay top of mind, showcase your expertise and reconnect with your professional network.

Here are some tips for

I am a big believer in checking out your competition.

It’s a smart and free way of empowering your knowledge of the industry, analyzing activities and help you identify the gaps in the market, so that you can find opportunities.

Competitive research can help your organization get an accurate idea of the trends happening in

Online networking has never been more important than it is today. It’s our primary way of remaining connected to and top of mind with our professional contacts. Individuals are quite open to connecting now as we are social distancing so don’t be shy about sending connection requests to people you know but with whom you’ve lost touch.

You should always keep your network “warm” and your LinkedIn connections updated because at some point, you’ll need them.

Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
Continue Reading How to Easily Create a LinkedIn Connections Plan to Increase Your Professional Network

No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working.

That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.

I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!


Continue Reading 12 Ways to Strengthen Your Professional Relationships and Bring in More Leads

My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!

Do you remember going to conferences and in-person events pre-pandemic? You would walk into the room, greet the individuals working the registration table, and they would search through a sea of little paper rectangles to find your name tag.

I’ll be presenting a free webinar for the Legal Value Network on November 19 at 12pm EDT on “How to Use LinkedIn for Brand Building and Client Development Today.”

This webinar is for business professionals of all levels who want to learn how to build a stronger LinkedIn profile and network, and how

I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who are in the legal search field, how to create custom graphics (I promise if I can do it, so can you!) like this and how