How LinkedIn can strengthen your firm’s reputation, support business development, attract talent and showcase the expertise that already exists across your organization.
Private equity has always been a relationship business.
Why Every Consumer Brand Needs a LinkedIn Strategy
Many people still think of LinkedIn as a platform for recruiters, job seekers, lawyers, consultants and other B2B professionals. As a result, many consumer brands devote almost all of their
Why July and August Are the Best Time to Invest in Your Business Development and Marketing
Every summer, I hear professionals talk about how business slows down. Clients are on vacation. Colleagues are taking time off. There are fewer meetings on the calendar, and many people
Why Law Firms Should Invest in the Visibility of Their Lawyers
One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession
The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough
I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will
Why So Many Professional Relationships Never Go Anywhere (and How to Fix That)
Most networking advice focuses on meeting new people. Attend the conference. Join the association. Go to the event. Connect on LinkedIn. Introduce yourself to someone new. Expand your network.
There’s
Why Your Next Client Is Probably Already In Your Network (And What To Do About It)
When lawyers think about business development, they often focus on what comes next. The next conference. The next prospect. The next introduction. The next opportunity.
I understand why. Bringing in
How to Turn Law Firm Events Into Long-Term Business Development Opportunities
Law firms spend a tremendous amount of money on events. They sponsor conferences, host client receptions, organize roundtables, conduct webinars and invest heavily in seminars and educational programs. Entire teams
How to Get More Value From Every Event You Host or Sponsor
Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in
What Does AI Know About You? And What Can You Do About it?
Most professionals are spending a lot of time thinking about how to use AI. They’re asking which tools they should learn, how to write better prompts and how AI may