What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?

Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues.
Continue Reading Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material

I get a lot of social media questions, and I wanted to take the opportunity to answer them in a new “Ask Me Anything” regular series.

Here’s the first question I received, “How do I restart a LinkedIn company page after a year of not posting anything on it?”

The answer is simple. No one

LinkedIn ads enable organizations to connect with the world’s largest community of business professionals by serving ad content to its members through a variety of products and platforms. Its marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience.

The ads you see on LinkedIn are targeted to provide content that is supposed to be relevant to you. Here’s the thing though, I don’t know about you, but I find the ads that appear in my LinkedIn news feed to be annoying most of the time.

Unfortunately there is no way to hide them or no level of membership that makes them disappear. But you do have control over your ad preferences. Here’s everything you need to know about LinkedIn ads and its marketing solutions.


Continue Reading Everything You Need to Know About LinkedIn Ads and Marketing Solutions

I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big picture growth efforts, so I thought I’d share a few ideas that I hope inspire you:

  • If you are a communications person, you should regularly

My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become

The summer is a great time to reconnect with your network and focus on your business development and branding efforts. Here are some ideas on how you can do it using online networking techniques despite the breakdown in personal interactions due to the pandemic:

  • Make it a weekly practice to connect with VIP contacts –

It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.
Continue Reading 11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands

It’s a challenging time for everyone in terms of generating new business.

Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business

It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need

Some good news – LinkedIn Stories is coming!

LinkedIn is following in the footsteps of Snapchat, Instagram and Facebook by bringing a professional twist to the 24-hour stories format. 

But what does this mean for brands and individuals on LinkedIn? The format will encourage more conversations and engagement on the platform while giving users a