A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our

LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

Many of you

I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.

When you’re at a conference, don’t just sit on your phone checking your email. Really detach from your day-to-day work and immerse yourself in the conference experience.

I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.

I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.


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LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which

I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or financial investment. I could give you a hundred reasons, probably more, why social media is well worth the time and effort, but I put together

Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s my current wish list for enhancements I’d wish you’d make: 

  • The ability to write articles on LinkedIn publisher from my phone
  • The ability to edit

You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.

It’s about engagement, lead generation, and retaining and delighting current clients with your

LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case in point – I am currently sitting on the Acela and using my time on the train to write this quick post, which each of