The summertime is a gift for all of us. The pace of work is a bit less intense, which means there is an opportunity to focus on things on our
Nine Ways to Creatively Repurpose Your Presentations Into Multiple Pieces of Content
People think I create content all day long. But I don’t. I am just smart about how I use what I already have and what I agree to do. Here’s
Why Being Visible Is so Important
Here’s the thing about visibility – every single day that you don’t put yourself out there is a day where somebody else who does what you do will.
Maybe they
Women Who Wow: The Team at stage LLC
Meet Kathleen Hilton, Jennifer Ramsey and Megan Senese, co-founders & principals of stage LLC, a women-owned business development & marketing venture focused on relationships, revenue and growth for
Eight Reasons Why Small and Mid-Size Law Firms Should Hire a Fractional Marketing Director
Have you considered the power of hiring a fractional marketing director/fractional CMO for your law firm?
Marketing plays a vital role in attracting clients, enhancing brand visibility and driving business
14 Ways Lawyers Can Create a Stronger Referral Network
I don’t know any lawyers who aren’t open to getting more referrals for work, but I do know a lot of lawyers who haven’t yet scratched the surface of creating
8 Ways to Create a More Client-Centric Mindset at Your Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals.
Therefore, you’d think that firms would strive to integrate the voice of their clients into all they do.
Unfortunately, many law firms fail to adopt a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of “random acts of marketing.”
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Clients want to hire lawyers who make them feel good about themselves and who make them look good, both inside and outside their organizations.
As a legal marketing professional, your job is to assist lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they have or better yet, will have. This type of dedicated and proactive client service will enable your firm to be an exceptional legal service provider, and—if successful – to be viewed also as a trusted business advisor.
Here are eight ways to adopt a more client-centric mindset at your firm:
How to Develop a Client-Centric Approach to Business Development at Your Law Firm
Clients come to law firms because they need help finding and implementing solutions – each law firm employee is in essence a legal solution provider and a problem solver.
And in a crowded and often unpredictable business climate, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients.
Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
You may not want to hear this, but being a great lawyer at one of the top firms in the Am Law 100 doesn’t guarantee you a solid book of business anymore.
Neither does having a law degree from one of the top schools in the country.
None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level.
Why You Should Always Be Building Your Personal Brand
You should always be building your personal brand because you never know.
Anything can happen – you could get let go, your company could falter, become a consultant or go
20 Ways to Build a Stronger Content Marketing Strategy
Once upon a time I wrote content that sounded like everyone else’s. It was dry and factual but it lacked the human aspect and it didn’t include videos or imagery.