Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.

While sitting at your desk churning out excellent work product day after day, week after week and month after month may yield the loyalty of a select group of clients and colleagues, most professionals will find it hard to grow their practices in a truly meaningful way like this over time.

The good news is that there are many tactics available to professionals at any stage of their careers – such as content marketing, social media, public speaking, podcasting, creating videos and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.

Personal branding is about standing out while being your best self, especially in a crowded field such as law.

A strong personal brand differentiates you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge.

The purpose of having a strong brand isn’t just about being well known in your field, it’s about leveraging the power of your reputation and expertise so that it helps you achieve your business goals. Building a personal brand is a choice, as is every single marketing activity that you undertake.

In today’s digital world, personal brands are closely intertwined with our social media and content marketing efforts, so in addition to discussing some very effective traditional means of personal branding, we will explore how to harness the power of online tools to effectively reach target audiences and establish yourself as a subject matter expert.