I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.

The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee

If you know me or have seen me speak, you can tell that I am very passionate about what I do – and it makes it all worthwhile when you actually hear from people about how you actually helped and inspired them to go the extra mile in their marketing efforts or to step out

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips

Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely on writing articles yourself for your content strategy.

Curating content provides you with the opportunity to connect with other thought leaders. It also shows you

Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,

I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you. 

  • Partner with the business development team. Meet regularly with them. Become imbedded in their work and priorities. I always say that every communications person should think of

I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be speaking about “Enhancing Your Online Presence to Grow Your Firm (and Your Brand) Without Breaking the Bank,” exploring how social media marketing and its accompanying

Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.

Here are some easy, “low hanging fruit” ideas that can lead to success: 
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As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush on him for years. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization