Here’s the thing about visibility – every single day that you don’t put yourself out there is a day where somebody else who does what you do will.
Maybe they don’t even do it as well as you do, but it doesn’t matter because they are out there and you’re not.
It’s not enough to be great at what you do. You need to use marketing and personal branding to let people know.
Every single day that you don’t decide to build a brand and your business is a day that somebody else will.
Visibility is your responsibility.
Being visible can lead to new business and new opportunities such as media interviews, invites to speak at conferences and write articles and leadership roles.
So many of us don’t do these things because we are perfectionists, we don’t feel ready or we are busy, but at the end of the day, it’s all excuses.
But we’re never going to be fully ready or comfortable doing these things. And action is better than no action.
Every time you do something that pushes you out of your comfort zone, you become better at it. So commit to doing it today.
Remember it doesn’t matter how good you are at what you do if nobody knows about it!
And by the way, I struggle with this as well. It is not easy to show up and be as visible as I am, but I know that it is important for my livelihood.
So what are you going to do today to build your brand and your business?
Reach out to me for help with building your visibility and marketing strategy.
Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20+-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. Connect on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.