I don’t know any lawyers who aren’t open to getting more referrals for work, but I do know a lot of lawyers who haven’t yet scratched the surface of creating
14 Ways Lawyers Can Create a Stronger Referral Network
How to Build Your Personal Brand When Your Company Doesn’t Want You to Have a Personal Brand
The relationships, reputation, expertise and network you build over time are critical to your success. This is your personal brand.
It’s hard to believe that not all companies are supportive
The Most Effective Way to Improve Your Law Firm Chambers Rankings
If you’re disappointed with your Chambers legal guide results, this post is for you.
So many lawyers and marketing professionals spend a lot of time crafting great submissions with strong
How Small Actions Can Yield Big Results in Your Marketing and Business Development Efforts
Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these
How to Effectively Use Your Summer Downtime to Build Your Brand and Business
The summer time is a great time to relax, recharge and reset your marketing efforts. You may actually have the time to do things that will support your brand for
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
12 Ways to Strengthen Your Professional Relationships and Bring in More Business
No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast
Women Who Wow: Rebecca Edwards Hnatowski
In this installment of Women Who Wow, get to know Rebecca Edwards Hnatowski, the Senior Marketing and Business Development Manager at Williams Mullen. Rebecca helps attorneys grow relationships with
Simple Ways Lawyers Can Market Themselves During the Summer
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp
How Law Firms Can Build a Stronger Internal Culture
It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise