Writing and publishing articles or blog posts can be a powerful branding and business development tool for lawyers. Not only do they demonstrate your expertise in your practice area, but they also significantly enhance your visibility and credibility. However, your work doesn’t end once the article is published – in fact, it’s just beginning. Here are tips to maximize the value, reach and impact of your published work.

Marketing yourself as a litigator involves distinct challenges, primarily because the services are often complex and the outcomes uncertain, making it inherently difficult to market. While potential clients often seek litigation services only when faced with significant legal issues, strategic marketing can effectively communicate the value and expertise of a litigator. Here’s a comprehensive guide on how litigators can effectively market themselves, drawing on both traditional approaches and modern techniques to build a robust practice.

When a lateral lawyer joins a new law firm, it presents a strategic opportunity to leverage their expertise for your marketing, public relations and business development efforts. This can be maximized through a variety of marketing strategies designed to highlight the new arrival’s skills and deepen client relationships. Given the time, effort and financial resources invested in recruiting a lateral lawyer, it’s crucial to maximize their arrival to ensure they are successful and well-integrated within the firm.

With limited resources and budgets, it’s so important for small- and mid-size law firms and the marketers who lead their marketing efforts to strategically approach social media to have a maximum impact and ROI on branding and business development. Here’s how you can use social media to work harder and smarter for your lawyers, your firm and yourself without breaking the bank or dedicating all of your time to it.

Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate a lawyer’s profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide for how lawyers can make themselves indispensable to reporters covering the legal beat.

Creating an engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Not only does it serve as a bridge reconnecting former colleagues with the firm, but it also fosters a sense of community and ongoing engagement among the alumni network. The key to a successful alumni newsletter lies in striking the right balance between sharing news about the firm and focusing on content that resonates with alumni. Here are some essential components and creative ideas for what to include in a law firm’s alumni newsletter.

For many lawyers, the thought of business development brings to mind images of daunting tasks outside their comfort zone. Yet, embedding growth strategies into your everyday activities can be surprisingly manageable and highly effective. Here are ideas on how to take a more effective approach to business development that feels natural, not forced, in your daily life.

Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate your profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide to making yourself indispensable to reporters covering the legal beat.

To successfully integrate a new lateral attorney into your law firm, it’s essential to create and implement a streamlined and comprehensive onboarding process. This checklist will help guide law firms through the steps of effectively onboarding a new attorney, ensuring they’re fully prepared and empowered to excel in their new role from day one. By adhering to this structured approach, firms can facilitate a seamless transition for the new attorney, positioning them to swiftly become an integral part of the team, provide value from day one and forge meaningful client relationships.