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14 Ways Lawyers Can Create a Stronger Referral Network

By Stefanie M. Marrone on June 8, 2023
Posted in Business Development, Business Referrals
Seven Ways Lawyers Can Create Stronger Referral Networks

I don’t know any lawyers who aren’t open to getting more referrals for work, but I do know a lot of lawyers who haven’t yet scratched the surface of creating…

How to Build Your Personal Brand When Your Company Doesn’t Want You to Have a Personal Brand

By Stefanie M. Marrone on June 5, 2023
Posted in Personal Branding, Personal Development
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The relationships, reputation, expertise and network you build over time are critical to your success. This is your personal brand.

It’s hard to believe that not all companies are supportive…

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The Most Effective Way to Improve Your Law Firm Chambers Rankings

By Stefanie M. Marrone on June 5, 2023
Posted in Legal Directories, Legal marketing

If you’re disappointed with your Chambers legal guide results, this post is for you.

So many lawyers and marketing professionals spend a lot of time crafting great submissions with strong…

How Small Actions Can Yield Big Results in Your Marketing and Business Development Efforts

By Stefanie M. Marrone on June 4, 2023
Posted in Business Development, Client Development, Legal marketing
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Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these…

How to Effectively Use Your Summer Downtime to Build Your Brand and Business

By Stefanie M. Marrone on June 1, 2023
Posted in Career Development, Client Development, Legal marketing, Networking, Personal Branding, Personal Development
Make the most of summer downtime

The summer time is a great time to relax, recharge and reset your marketing efforts. You may actually have the time to do things that will support your brand for…

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How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media

By Stefanie M. Marrone on June 1, 2023
Posted in Awards, Career Development, Content Marketing, LinkedIn, Marketing, Personal Branding, Personal Development, Social Media

I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,…

12 Ways to Strengthen Your Professional Relationships and Bring in More Business

By Stefanie M. Marrone on May 30, 2023
Posted in Business Development, Legal marketing
Develop professional relationships

No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast…

Women Who Wow: Rebecca Edwards Hnatowski

By Stefanie M. Marrone on May 30, 2023
Posted in Women Who Wow, Women's Initiatives
Women who wow Rebecca edwards

In this installment of Women Who Wow, get to know Rebecca Edwards Hnatowski, the Senior Marketing and Business Development Manager at Williams Mullen. Rebecca helps attorneys grow relationships with…

Simple Ways Lawyers Can Market Themselves During the Summer

By Stefanie M. Marrone on May 26, 2023
Posted in Business Development, Law firms, Legal marketing
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As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp …

How Law Firms Can Build a Stronger Internal Culture

By Stefanie M. Marrone on May 24, 2023
Posted in Career Development, Law firms
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It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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