Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
How to Handle Losing a Client or a Pitch and What to Do Next
Losing a client or a pitch can feel personal. It can rattle your confidence, trigger self-doubt and make you question the quality of your work. But the truth is, every
How to Turn Your Chambers Submissions into Smart Marketing Content
Preparing Chambers submissions takes a tremendous amount of time, energy and coordination. From gathering references to summarizing key matters, it’s a detailed process that requires input from lawyers across the
How to Stand Out in Chambers Rankings: A Strategic Guide for Law Firms
For law firms and lawyers, a Chambers ranking is more than a badge of honor. It’s a stamp of market credibility. Clients notice it. Competitors track it. And in some
How to Go from Doer to Strategic Partner When You Work in a Law Firm
In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines
How Associates Can Use Industry Involvement to Build a Stronger Network
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and
How New Law Firm Partners Can Start Building Their Book of Business
Becoming a partner at a law firm is a huge milestone. You’ve put in the hours, delivered excellent work and earned the trust of your colleagues. But now that you’ve
How Legal Marketers Can Use AI to Work Smarter and Deliver More Value
Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways.
Mastering the Art of the Follow-Up: How to Stay Top of Mind Without the Hard Sell
Following up with a prospective business client can feel like walking a fine line. You don’t want to be pushy, but you also don’t want to let a valuable opportunity slip through the cracks. Many lawyers default to vague messages like, “Just checking in to see if you had any thoughts,” but these types of follow-ups often don’t resonate with decision makers.
Smart Strategies for Lawyers to Build a Strong Book of Business
Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they