Most people attend conferences hoping they’ll meet a few interesting people, learn something new and maybe come home with a handful of business cards. The most successful professionals approach conferences
Why Law Firms Should Invest in the Visibility of Their Lawyers
One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession
The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough
I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will
How to Write Social Media Posts About Chambers and Other Rankings That People Actually Want to Read
Every year, lawyers across the country receive recognition from Chambers, Super Lawyers, Legal 500, Best Lawyers and other legal guides. These rankings represent years of hard work, strong client relationships
Beyond the Rankings: How Lawyers Can Get More Value From Their Chambers Rankings
Every year, law firms devote enormous amounts of time and resources to Chambers submissions and other legal guide rankings. Lawyers identify representative matters, gather references, participate in interviews and work
How Small Law Firms, Boutiques and Solo Practitioners Can Get Ranked in Chambers
A lot of lawyers at boutiques, smaller firms and solo practices automatically assume Chambers rankings are reserved for giant law firms with massive marketing departments, billion-dollar clients and entire teams
How Having a Strong Presence Helps Lawyers Lead in Their Markets
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly
How Lawyers Can Get Quoted in the Press Without Hiring a PR Firm
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
How to Handle Losing a Client or a Pitch and What to Do Next
Losing a client or a pitch can feel personal. It can rattle your confidence, trigger self-doubt and make you question the quality of your work. But the truth is, every
How to Turn Your Chambers Submissions into Smart Marketing Content
Preparing Chambers submissions takes a tremendous amount of time, energy and coordination. From gathering references to summarizing key matters, it’s a detailed process that requires input from lawyers across the