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My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become…

I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm ET. Anyone can join – consultants, in-house marketers of any level, lawyers or business professionals.

The program will cover how to use social media…

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If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.

LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share …

So many of you create great content and just publish it once, which is a huge mistake and a waste of your time.

There are so many ways to repurpose a piece of content into multiple social media posts and to take an alert and turn it into a webinar and vice versa. I use…

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I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”

As I note, the most important question you should ask yourself right now is “how can we support our clients and our profession during this time?” Let that guide everything you do as a…

Social Media Visual Content Tools

Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

As we are all producing a lot of content during the COVID-19 pandemic, how do we make our posts stand out?

In this interactive webinar, I will take…

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‪Thanks for joining me and Kristyn Brophy today for the LMA Northeast Region virtual program on effectively using LinkedIn during the pandemic.

Thanks to John Bologna and Brandie Knox for organizing it and Rob Kates for his technical assistance.

Although you couldn’t see us on screen, we wore shirts to support our hometowns that we…

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As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now. …
Continue Reading How to Quickly Build Your LinkedIn Network

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Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers during the COVID-19 pandemic.

Here’s the description from the ALANY about the program: The COVID-19 crisis is impacting law firms, their workforces, and, of…