Did you know that there’s absolutely no way for every single person who is a connection of yours on LinkedIn to see every single post of yours.
In fact the odds are against you that they will see your posts. That’s because of the time of day that they are on LinkedIn, when you post,
This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it has the perfect consistency and it is a bright color, so I can always find it
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
Here are some quick, easy tips on how to create a strong LinkedIn headline
Your headline is one of the most important parts of your LinkedIn profile. It not only is one of the first things people interested in you see but it gets pulled into Google and LinkedIn searches about you.
If you don’t
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Continue Reading Answers to Your Top Instagram Questions (and a Few Best Practices)
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.
This is a great time to become
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm ET. Anyone can join – consultants, in-house marketers of any level, lawyers or business professionals.
The program will cover how to use social media
If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.
LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share
So many of you create great content and just publish it once, which is a huge mistake and a waste of your time.
There are so many ways to repurpose a piece of content into multiple social media posts and to take an alert and turn it into a webinar and vice versa. I use
I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”
As I note, the most important question you should ask yourself right now is “how can we support our clients and our profession during this time?” Let that guide everything you do as a