Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.

It’s also about:

  • empowering other creators
  • sharing your peers’ content
  • building relationships though private conversations
  • engaging with them
  • supporting their endeavors

If you really want to

The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that are still putting out content without thinking that user habits have changed are at a disadvantage.

So are the firms that aren’t using LinkedIn in

It’s fall y’all! And in addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, one of the things you should consider is doing content and social media campaigns around the idea of giving and being thankful and grateful for your clients, your employees, your work and your health in such a challenging 18

A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.

As I shared on the recent How to Create a Successful Alumni Relations webinar, alumni relations can help law firms of all sizes with:

  1. Recruiting initiatives – Alumni are an excellent

Law firms and law schools should create a mandatory course on marketing and developing business and client relationships so that associates have the necessary skills they need to thrive at an early point in their careers.

For too long many law firm associates have been in the shadow of partners and doing a lot of

If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.

My biggest tip – Don’t waste reporters’ time by sending them boastful press releases about how great you are.

Every interaction you have the reporter is crucial to your potential to get media coverage, so you

In the spirit of Halloween, I’ve put together a few common social media nightmares that I see here on LinkedIn.

They undermine the success of your personal branding and business development efforts on this platform.

Don’t scare your network with these frightening mistakes.

👻 Boastful, self-serving posts (when you say you’re “honored and humbled” you

Here are the simple reasons why your LinkedIn posts aren’t doing as well as they could be.

They are too much about you.

They’re not written with your audience in mind or in their language.

They focus on your successes.

They sound boastful.

They don’t have compelling images.

They don’t tell a story.

They aren’t

Unfollow. Delete. Block. Repeat.

Who follows you and who you follow on social media is completely in your hands.

You have total control over who has access to you on social media and what you see. And you should curate and edit as necessary.

I recently did a social media follower cleanse/purge – I do