For law firms and lawyers, a Chambers ranking is more than a badge of honor. It’s a stamp of market credibility. Clients notice it. Competitors track it. And in some
How to Go from Doer to Strategic Partner When You Work in a Law Firm
In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines
How Associates Can Use Industry Involvement to Build a Stronger Network
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and
How New Law Firm Partners Can Start Building Their Book of Business
Becoming a partner at a law firm is a huge milestone. You’ve put in the hours, delivered excellent work and earned the trust of your colleagues. But now that you’ve
How Legal Marketers Can Use AI to Work Smarter and Deliver More Value
Like a lot of legal marketers, I was curious about how AI could actually help me with my day-to-day work. Not the hype. Just the real stuff: writing, research, planning, staying ahead. What I found is that it’s not a magic solution, but it’s a useful tool when applied in the right ways.
Mastering the Art of the Follow-Up: How to Stay Top of Mind Without the Hard Sell
Following up with a prospective business client can feel like walking a fine line. You don’t want to be pushy, but you also don’t want to let a valuable opportunity slip through the cracks. Many lawyers default to vague messages like, “Just checking in to see if you had any thoughts,” but these types of follow-ups often don’t resonate with decision makers.
Smart Strategies for Lawyers to Build a Strong Book of Business
Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they
How to Build a Strong Business Development Culture at Your Law Firm
The legal industry is evolving faster than ever, and firms that fail to adapt risk falling behind. Technology is transforming how legal services are delivered, client expectations are higher than
Inside AI’s Legal and Business Challenges: A Preview of Goodwin’s HumanX Pre-Conference Event
AI is transforming every industry, raising complex legal and business questions that leaders can’t afford to ignore. I don’t usually get FOMO over conferences, but Goodwin’s pre-conference event at HumanX on March 9 from 2pm to 6pm is one I don’t want to miss. HumanX is the top AI conference for business leaders, and Goodwin is covering the legal and commercial issues that matter most to them.
Will Law Firm Marketing Change Under the Trump Administration?
Will legal marketing change under the Trump administration? Maybe, but not in the ways you might think. Here’s how your law firm can prepare and stay ahead of industry shifts, client expectations and market trends.