My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
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The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this