If your law firm is looking to attract more local clients, improving your website’s local search engine optimization (SEO) is key. Local SEO is all about optimizing your online presence
Email Marketing: The Secret Weapon for Building Strong Client Relationships
Just because you’ve created a great article, blog post or are hosting a timely webinar, there’s no guarantee people will see it. The idea that “if you build it, they will come” doesn’t always hold true in marketing. You need to actively promote your content and that’s where email marketing comes in.
Make August Count: 15 Essential Marketing Strategies to Build Your Brand and Business
August might seem like a quiet month, but it’s actually a great time to boost your marketing efforts. Instead of taking it easy, use this month to fine tune your branding and expand your business reach. Here are 15 practical marketing actions you can take in August that will pay off now and set you up for success later.
10 Things Legal Marketers Would Win a Gold Medal in if They Were an Olympic Sport
I’ve been very influenced by the Olympics lately (including the fact that I almost bought a pommel horse the other night from Amazon) and it got me thinking about how much legal marketers do that is truly medal-worthy. Here are some of the things that came to mind for me, what would you add to my list?
Mastering the Ask: How Lawyers Can Turn Contacts Into Clients
Asking for business is a crucial skill that many lawyers struggle with when it comes to building their practice. You’ve likely spent countless hours and resources developing a vast network of contacts, nurturing relationships, and building trust. Yet, despite all this effort, new business opportunities can still feel elusive. It’s frustrating to see all that hard work not translating into tangible results. The reality is that if you never ask for the business, all your time and energy might go to waste.
Strategies for Law Firms to Improve Their Vault Rankings and Why It Matters
The Vault Law 100 rankings hold significant weight in the legal industry, serving as a benchmark for the prestige and reputation of law firms across the country. These rankings are based on the assessments of more than 20,000 associates from peer firms, who rate the prestige of firms other than their own on a scale of 1 to 10. For law firms, improving their Vault ranking is not just about gaining bragging rights; it’s about attracting top talent and positioning themselves as leaders in the legal field.
How to Effectively Integrate New Lateral Hires Using Marketing
Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing plan is key to making sure their transition is smooth and successful. Effective marketing helps the new lateral establish their presence, build their network, and become a valuable asset to the firm and the industry. This means updating profiles, using social media smartly, connecting with clients and industry contacts, and continuous business development. Here’s a detailed plan with actionable steps to help you get started and ensure your new hire’s success.
How to Create an Effective Marketing Strategy for Your Law Firm
In the 20-plus years I’ve been a legal marketer, one of the most common missteps I’ve seen is law firms operating without a clear marketing strategy. This often leads to fragmented efforts that fail to produce consistent results. In today’s competitive legal market, a robust marketing strategy is essential for law firms of all sizes to stand out and keep and attract clients.
Best Practices for Announcing a Law Firm Name Change
Changing your law firm’s name is a significant event that can have a lasting impact on your brand identity and client relationships. Transitioning from the names of your firm’s founding partners to another name or an acronym involves careful planning and strategic execution to ensure a smooth transition. Here are some best practices and a suggested timeline to help you navigate this process.
Enhance Your Law Firm’s Digital Strategy: Creative Social Media Content Ideas for Every Platform
Establishing a robust social media presence enables law firms to actively engage with their audience, build credibility, and foster meaningful interactions that drive business growth and elevate visibility. In today’s digital landscape, the true challenge for law firms lies not merely in recognizing the importance of social media, but in effectively leveraging it as a powerful tool for business development and sustained visibility.