Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these
No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast
If you’re ready to invest in your marketing efforts but aren’t sure where to start, focus on tactics that will have a strong impact on your brand building and business
Sometimes life gets in the way of things we want to do. Case in point – I’m supposed to be at the Legal Marketing Association’s annual conference in Florida right
Last night I spoke at a New York City Bar Association program (in-person!) organized by my friend Paula Edgar (who I originally met at a NYC Bar program!). Paula asked
It can be challenging to fully unplug from work during the holidays, especially if you have a lot of responsibilities or if you run your own business.
But taking a
In this installment of Women Who Wow, meet Lowenstein Sandler’s Penny Paul!
A graduate of Yale University and Cardozo School of Law, Penny has over 15 years of experience
Every conference or webinar is an opportunity to brand yourself and strengthen your professional network. Don’t be one of those people who just heads right out of an event or
I recently had the opportunity to attend (and speak at) the LMA Mid-Atlantic Region Conference on building an alumni relations program with Chris Fritsch and Matthew Pascocello. It was great
I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind