There’s no doubt that as the world has changed over the past year, so has the way in which we conduct business.

That being said, the relationships on which we rely now for business leads, referrals and advice have also changed.

In some ways, it’s easier to build relationships with the help of virtual tools

Every conference or webinar is an opportunity to brand yourself and strengthen your professional network. Don’t be one of those people who just heads right out of an event or who half pays attention to a webinar. Be present in the moment and really immerse yourself in the experience.

Following up not too soon and

We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.


Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly