Unfollow. Delete. Block. Repeat.

Who follows you and who you follow on social media is completely in your hands.

You have total control over who has access to you on social media and what you see. And you should curate and edit as necessary.

I recently did a social media follower cleanse/purge – I do

National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.

Why does it matter to you?

You need paralegals.

And you should create a social media post thanking your paralegals as well as do something internally to show your gratitude.

Appreciation

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.

Your

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet user has at least one email account. A recent research conducted by Radicati found that there 3.8 billion active email accounts. That’s half the population

We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember that a lot of people won’t see your content because of social media algorithms and whether are online and looking at their news feed.

Repurposing

My social media posts haven’t been doing well lately, and I’m not entirely sure why. It’s been quite discouraging, since this is what I do for a living!

I don’t know if it’s the algorithm, the fact that I don’t use sponsored posts, how I use hashtags, my subject matter, the time of day when