Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market for goods or a service that you can provide that others are not providing in the same way or not providing at all.

That being

For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.

Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,

Sometimes social media really works wonders in bringing people together who you wouldn’t have had the opportunity to meet otherwise. One such person who LinkedIn brought into my life is Olivia Kiratu. Despite living on opposite sides of the world (she lives in Kenya and I live in New York City), we have developed

Here’s an idea for what to say on social media when you’re running low on things to say.

A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.

Choose highlights from the bios as your

Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such

Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.

Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now. 

Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.

Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Continue Reading How to Demonstrate Client Care and Value in a Down Economy

It’s really important to know what your competition is doing in today’s crowded market. They can help you enhance your marketing and business development efforts. Your competitors give you inside information that can help you do your job better, stay relevant, refine strategy, innovate and lead the market. Some call this competitive intelligence – I