If you’ve ever asked a lawyer why they aren’t more active on LinkedIn, you’ve probably heard some version of the same answer. “I know I should be doing more, but
Why You Need a Personal Board of Directors (and How to Build One)
I’ve spent my career working with lawyers, executives, recruiters, consultants and business owners. On the surface, their careers look very different. They work in different industries, have different goals and
How Successful Business Developers Win More Clients: The Psychology Behind Business Development
I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build
How to Turn Unexpected Downtime Into One of Your Most Valuable Business Development Tools
I spent several hours sitting in holiday weekend traffic on my way to the Hamptons recently. Like most people, I had two choices. I could spend the drive getting frustrated
The Most Talented People Aren’t Always the Most Visible: Why Professional Visibility Matters More Than Ever
I’ve spent my career working with lawyers, consultants, executives, recruiters, business development professionals and business owners. One thing I’ve noticed is that being good at what you do and being
How to Become Known for Something: Why Consistent Content Builds Your Reputation
Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
How to Write a LinkedIn Headline That Improves Visibility, Searchability and Personal Branding
One of the first things I look at when I review someone’s LinkedIn profile is their headline. It’s also one of the sections that’s most frequently underutilized.
Many people use
How Private Equity Lawyers Can Get More Value from LinkedIn
Private equity lawyers spend their careers building relationships, developing industry knowledge and earning the trust of clients, investors and referral sources. They spend their days talking with sponsors, founders, management
How LinkedIn’s AI Understands Your Expertise: What 360Brew Means for Your Personal Brand
What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority.
If you’ve been paying attention to LinkedIn conversations recently, you’ve probably seen 360Brew mentioned
How to Use Every Conference to Build Your Brand, Grow Your Network and Create Opportunities
Most people attend conferences hoping they’ll meet a few interesting people, learn something new and maybe come home with a handful of business cards. The most successful professionals approach conferences