Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Women Who Wow: Sylwia Jenner
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
Women Who Wow: Jennifer Green
Jennifer Green is the Enterprise Sales Director for Passle (you may recognize Passle by their orange stuffed octopuses at conferences) based in Annapolis, Maryland. Jennifer, who started out in corporate
Women Who Wow: Summer Eberhard
Summer Eberhard is partner at legal recruiting firm Major Lindsey & Africa in the Associate Practice Group, where she focuses on the Northern California, Seattle and Portland markets. She specializes in counseling, representing and relocating AmLaw 100 associates and counsel, working closely with candidates to help them achieve their long-term career goals. As a former attorney, Summer really understands the importance for her clients to find the right professional fit.
I met Summer – where else? LinkedIn! One of her posts came up on my LinkedIn feed, and we connected. If you aren’t following her on LinkedIn, you should. Her advice is powerful, fresh and real (and not just for lawyers seeking a new role – anyone can benefit from her career tips).
Learn more about her in this Women Who Wow profile.
How to Create a Marketing Strategy For a Law Firm Merger
Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.
I have –
A Simple Way to Build Your Brand and Business on Social Media
The next time you go to a conference or attend a webinar, use it to build your own brand and network.
This means you need to be actively present, meaning
Women Who Wow: Christy Tosh Crider
Christy Tosh Crider is chair of Baker Donelson’s Health Care Litigation Group and the Women’s Initiative, and is a member of the firm’s Board of Directors. Christy concentrates her practice in health care litigation, managing the litigation of numerous health care facilities around the country, as well as serving as outside general counsel.
I was a co-panelist with Christy onwebinar on women in law earlier this year, and was so impressed with everything Baker Donelson has done to promote and advance women lawyers under Christy’s leadership.
For example, during Christy’s tenure as the Women’s Initiative Chair, Baker Donelson has earned numerous recognitions as an exceptional workplace for women, including being named by Seramount (formerly Working Mother Media) to its Best Law Firms for Women list, and being ranked 15th nationally in diversity for women in the 2022 edition of Vault’s “Best Law Firms for Diversity.” Baker Donelson was also recognized by the Chambers Women in Law Awards: USA 2018 as a finalist in the category of Outstanding Firm in Advancing Gender Diversity and Inclusion.
Christy has overseen numerous key initiatives at Baker Donelson, including the adoption of an industry-leading parental leave policy; implementation of a firm-wide mentoring program for women; creating a program that awards business development grants to women attorneys; and a training program designed to help women attorneys achieve equity shareholder status. Christy was named a 2018 recipient of the A Great Place to Work® For All Leadership Award by FORTUNE magazine.
Learn more about her in this Women Who Wow profile.
Eight Effective Ways to Enhance Your Social Media Presence
People often ask me how they can become stronger social media marketers both for themselves and their companies.
I always say that it’s not hard to do IF you are