When people think about mentorship, they often picture someone just starting out in their career, seeking guidance from a seasoned professional. While mentorship is undoubtedly valuable in the early stages, it’s equally important, if not more so, at every level of your career. Whether you’re a rising professional, mid-career or a senior leader, having mentors to guide you can make a significant difference in your growth and fulfillment at work.

Your LinkedIn profile is often the first glimpse potential clients or partners get of you, so making it count is essential. For sales and marketing professionals, it can mean the difference between sparking interest and being overlooked. Yet, too many profiles blend into the background with generic headlines and uninspired summaries. If your profile only lists your job title, you’re missing out on opportunities to connect and stand out. To help you take your profile from basic to compelling, here are eight actionable tips to make it stand out.

In business development, the past, present and future all hold valuable lessons. Past habits can sometimes haunt us, current best practices keep us on track and emerging trends offer a glimpse into what’s next. By learning from each of these, legal marketers and lawyers can craft strategies that are thoughtful, forward thinking and responsive to the times. Let’s explore the “ghosts” of business development past, present and future, and discover what each can teach us.

Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals can fall into some common social media traps. If you’re ready to exorcise the mistakes that haunt many profiles, grab your digital flashlight and read on. These tips will help keep your social media presence more sweet than scary, ensuring that your profile shines in the best light, no costumes required.

LinkedIn has become a powerful tool for sharing insights through short- and long-form content and growing your personal brand and business. Whether you’re trying to connect with others in your field or attract new clients or a combination of both of these, posting and sharing the right content can make a significant impact on your business development and visibility efforts. The challenge is balancing authenticity with a smart and effective strategy.

Building a strong personal brand has become synonymous with being active on social media. But what if you’re not into posting on LinkedIn, sharing on Instagram or tweeting your every thought?

While social media is a powerful tool for visibility, it’s not the only way to establish a compelling professional brand. There are many other effective strategies for growing your reputation, building credibility and expanding your network that don’t require you to be constantly active online.