It’s a challenging time for everyone in terms of generating new business.

Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business

We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.

As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.

Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.

While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.

There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.


Continue Reading How to Effectively Use LinkedIn During the Pandemic

Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can

I wanted to share a few quick tips on to use social media to build your business and brand:

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything substantive you post
  3. Don’t wait to post content –

The next Woman Who Wows is Dr. Catherine Sanderson, a professor of life sciences at Amherst College.

Professor Sanderson has published more than 25 journal articles and book chapters in addition to four college textbooks, middle school and high school health textbooks, and trade books on parenting as well as how mindset influences happiness, health and even how long we live (The Positive Shift). In 2012, she was named one of the country’s top 300 professors by the Princeton Review.

I met Professor Sanderson at the 2018 Legal Marketing Association Annual Conference where she served as keynote speaker. I was so moved by her talk about why happiness is significant, what truly makes us happy and practical ways that each of us can incorporate happiness into our everyday lives.

Learn more about her below. In addition, Professor Sanderson will be our featured speaker at the next Women Who Wow virtual event, this Thursday, May 21 at 5pm ET. Register here.


Continue Reading Women Who Wow: Catherine Sanderson

It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need

In the latest installment of Women Who Wow, learn more about NYC-based lawyer Lesley Brovner.

Lesley is a partner at Peters Brovner LLP, a boutique firm that she co-founded with her former colleague Mark Peters that represents companies and individuals facing significant investigatory threats, including clients that need to determine the scope of their exposure and those who already require representation before government regulators.

Prior to co-founding Peters Brovner, Lesley  served as First Deputy Commissioner of the New York City Department of Investigation (DOI) from 2014 to 2018. While in this role, Lesley directed complex criminal and civil investigations, oversaw the issuance of all agency reports and supervised DOI’s counsel’s office.

I admire Lesley for many reasons, including the fact she has achieved great success in a male-dominated field and her integrity and drive. Learn more about her and connect with her on LinkedIn.


Continue Reading Women Who Wow: Lesley Brovner