Many people and businesses are forgetting one important thing when crafting their hashtags.

Hashtags are a great way to expand the reach of your company or brand. By adding hashtags to a post, you make your content discoverable and give other social media users the chance to engage with you on a common interest or

Here are four ways that I’ve achieved success on social media (the Cliffs Notes: being authentic, being responsive, adding value and consistently engaging)

  1. Be Authentic – we’re drawn to people who are open and honest, share their true selves and admit their flaws. Tell stories when you can. This has been my #1 key to

How much responsibility do you have to share content that is produced by your company/firm? Absolutely none.

I see a lot of people who feel that they have to share posts made by their firms but you need to make sure these posts align with your personal brand and values.

I’ll give you an example.

I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to

Did you know that 27 million pieces of content are being distributed on a daily basis?

That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.

It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.

Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.

Here’s how.


Continue Reading Five Ways to Create a More Effective Content Marketing Strategy

It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.

You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network

It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.

That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional