Whenever I speak to a group of legal marketers about AI, I can almost guarantee someone will ask, “Are you worried AI is going to replace us?” My answer is
How Successful Business Developers Win More Clients: The Psychology Behind Business Development
I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build
The Most Talented People Aren’t Always the Most Visible: Why Professional Visibility Matters More Than Ever
I’ve spent my career working with lawyers, consultants, executives, recruiters, business development professionals and business owners. One thing I’ve noticed is that being good at what you do and being
Why Private Equity Firms Need a Digital Reputation Strategy: The Growing Role of LinkedIn and AI Visibility
Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular
How to Become Known for Something: Why Consistent Content Builds Your Reputation
Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
Why LinkedIn Should Be Part of Every Private Equity Firm’s Marketing and Business Development Strategy
There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships
How to Write a LinkedIn Headline That Improves Visibility, Searchability and Personal Branding
One of the first things I look at when I review someone’s LinkedIn profile is their headline. It’s also one of the sections that’s most frequently underutilized.
Many people use
What Every Blog Post Should Include Before You Hit Publish
By the time you’ve finished writing an article, you’re probably ready to hit publish and move on to the next thing. I get it. Writing a good article takes time.
Why Every Luxury Brand Needs a LinkedIn Strategy
When luxury brands think about social media, Instagram is usually the first platform that comes to mind. It makes perfect sense. Luxury brands have always relied on beautiful imagery, aspirational