One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
Why Some People Stand Out on LinkedIn and Others Don’t
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when
Why Some People Never Run Out of Content Ideas (And What You Can Learn From Them)
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves
What to Do After You Publish a Client Alert or Article If You Actually Want It to Lead to Work
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready
Spring Clean Your Marketing and Business Development Efforts
Spring is a natural time to reset, refocus and get organized. While you may be thinking about clearing out closets or refreshing your space, it’s also a great reason to
How to Optimize Your Owned Content for AI Search (And Why It Matters)
Over the past year, I’ve spent a lot of time looking at how AI search tools are shaping professional discovery. I wanted to understand what’s actually happening behind the scenes
Forget the Flowers – Fall Back in Love With LinkedIn
Forget chocolates and flowers for Valentine’s Day – if you’re looking for something that actually helps you grow, build meaningful connections and create opportunities, it’s time to give LinkedIn the
How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market
When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions
How Building a Personal Brand Can Help You Grow Your Business
Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.
In today’s market
Why Most B2B Content Doesn’t Drive Results (And How to Fix That)
Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care