I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.

I knew the post would do well, but it not this well! However I know why it resonated with others so much.

In this program on November 10 at 12:30pm ET, I will share with

National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.

Why does it matter to you?

You need paralegals.

And you should create a social media post thanking your paralegals as well as do something internally to show your gratitude.

Appreciation

If you’re not using visuals in your social media posts, you need to. Like right now.

Remember, visuals make your readers stop and pay attention. Your entire goal when creating content is to get people to “stop the scroll” on social. Visuals help you do that.

Without social media visuals, your content can fall flat

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.

Your

The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that differentiates them and helps build their brand in a specific practice.

The web site tracks the rapidly changing landscape of legislation affecting how NCAA athletes

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

Time is money and that’s one of the main reasons you should reuse and repurpose your content.

I delved into this issue at my repurposing content webinar yesterday and provided tips on how you can make your content work harder and smarter for you.

I have so much content in my archives and I try

Join me for a free virtual uprogram on November 12 at 12:30pm ET on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level using Canva and other visual tools.

The best part is that none of these tools cost a lot or require graphic design skills.

Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to sell yourself and your services to provide value and so many people and companies forget that.

Let me show you a better way to do it.

Repurposing content Even my puppy