Happy 2021! With 2020 behind us, we can move forward and know that better days are ahead.

But just because the calendar year has changed doesn’t mean you will suddenly be successful in marketing and business development unless you put in the time and effort. If you don’t make strategic changes this year in how

If you are looking for ways to enhance your personal content marketing and social media strategy, look no further. I have some ideas that any professional and business can implement to increase their visibility and the power of their posts and presence.

  1. Spend the time to build a strong LinkedIn profile that highlights who you

Here’s another tip from my secret sauce to effective social media marketing.

Use evergreen content to highlight your lawyers and firm – particularly when you have nothing to say or when you have a lawyer for whom you are having a more challenging time achieving press results.

What do I mean by “evergreen content?” Think

Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and I try to be really smart, strategic and efficient about how I reuse what I already have. And you should too.

Instead of creating new