By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and
The AI Prompt I Use When I Need Better LinkedIn Content Ideas
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because
How to Get Found in AI Searches
A lot of professionals still think of their online presence as secondary to the “real work.” They assume that if they’re excellent at what they do, have strong relationships and
How to Turn Your Everyday Work Into Strong LinkedIn Content
A lot of professionals struggle with LinkedIn content because they put too much pressure on themselves to come up with something brilliant every time they post. They sit down to
How AI Is Affecting Your Visibility And What You Can Do About It
A lot of professionals still think AI search is something that mostly impacts tech companies, influencers or younger generations building online brands. Meanwhile, people are already using ChatGPT, Gemini, Claude
10 Recipes for LinkedIn Success
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get
Why Leadership Visibility on LinkedIn Matters More Than Ever
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
Why Some People Stand Out on LinkedIn and Others Don’t
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when
Why Some People Never Run Out of Content Ideas (And What You Can Learn From Them)
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves
What to Do After You Publish a Client Alert or Article If You Actually Want It to Lead to Work
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready