It’s not always easy to generate a steady stream of content, which is so important right now as we are social distancing.

Staying top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences is key to effectively building your brand, business and network.

If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week. And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.

The reason for this is threefold – 1) you will help to build your brand and become seen as a subject matter expert; 2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and 3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.

All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.

So what do you do?

The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.

Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.

They are called hashtag holidays or social media holidays. 

Every holiday is an opportunity to tell a story. Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.

In this article, I’ll explore how to utilize them in your content strategy.
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