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Homework

When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions. …
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Copy of Social Media Masterclass

Join me for the virtual Social Media Master Class!

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. In a time of crisis, the advantage belongs to the nimble, quick and emotionally

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I always say to never post anything to social media without an image because posts with images get much more engagement but what’s worse is to post an incorrectly sized photo to social media accompanying your content.

That demonstrates that you 1) lack fundamental understanding of the social networks on which you are posting and…

I’m not quite sure what day of the week it is because it certainly doesn’t feel like a Saturday in locked down New York City during the coronavirus outbreak. But I do know that it’s perfectly okay to not be okay right now.

They say we should maintain social distancing but really what they mean…

Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to celebrate International Women’s Day.

The best part is that they found me as a speaker through my Linkedin posts – I hope that demonstrates to…

It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.…

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Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.

Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are…

I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.

The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee…