Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such

As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.

There is no right or wrong answer to this and it will be different for everyone depending on what they do and their level of comfort.

Although we have

I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.

Everyone has to make that determination for themselves based on their business and their marketing goals, and most importantly whether their clients/customers are using that social channel, (I believe it’s better to have fewer social

Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Outline your goals – decide which practices, initiatives and professionals you want to promote so you can build your strategy around them.
  2. Know what your audience wants

This is your final chance to register for the virtual Social Media Master Class this Thursday, April 9 at 1pm ET.

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. Distance learning is