I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.
Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.
Your
There are only three more days until August – do you have your content planned yet? You should consider incorporating “hashtag holidays” into your social media calendar.
Social media holidays can bring unique, thoughtful engagement to your page. Plan proactively to avoid scrambling for content at the last-minute.
If you see a holiday that connects
I love a good hashtag holiday and today is #NationalIceCreamDay🍦. Hashtag holidays can help you better connect with your followers and break up your business content.
Social media holidays can bring unique, thoughtful engagement to your page and enable you showcase your brand in a more personable “real” way.
Think of these days as opportunities
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day and post tone-deaf social media posts about the start of the summer.
Here are some guidelines to help you create an appropriate social media post
It’s not always easy to generate a steady stream of content, which is so important to stay top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week.
And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold:
1) you will help to build your brand and become seen as a subject matter expert;
2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and
3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story.
Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Continue Reading How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit more creative with the assets you have because you have fewer pieces of content and news items to promote on social media.
There are advantages
While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as well as of course to stay top of mind with your target audiences.
Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts
Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?
Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.
Here’s a basic but often overlooked media tip: Write your social content as you actually speak.
Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?
Today your social media content needs to sound like your everyday speak in order