Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.
There is no right or wrong answer to this and it will be different for everyone depending on what they do and their level of comfort.
Although we have
I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.
Everyone has to make that determination for themselves based on their business and their marketing goals, and most importantly whether their clients/customers are using that social channel, (I believe it’s better to have fewer social
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Continue Reading Answers to Your Top Instagram Questions (and a Few Best Practices)
Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the same time. This is welcome enhancement to both platforms and makes it easier for users to post once and publish everywhere, and reach a wider
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one singular event. That’s forced companies and individuals to reassess what they share, when they share it and how they stay connected with audiences via social
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development success.
Join me on April 21 at 4pm ET for a webinar that will cover the key elements that every firm needs to achieve success
This is your final chance to register for the virtual Social Media Master Class this Thursday, April 9 at 1pm ET.
While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. Distance learning is