Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day
The Importance of Incorporating Video and Selfies in Your Social Media Strategy
Showing up as yourself on social media in videos and photos is not easy. Trust me. But it works. Because people want to do business with other people.
Effective…
How to How to Turn Your Tweets Into LinkedIn and Instagram Social Media Graphic Posts
Here’s an easy social media tip – turn your tweets into custom social media posts for LinkedIn and Instagram to stand out and repurpose your content.
Repurposing content is a…
30 LinkedIn Social Media Content Ideas You Can Post Today
I know many of you want to be more active on social media but you aren’t sure where to start. Or when you do post content on the right social…
What to Do When a Good Social Media Post Fails
Even though I’m supposed to know what I’m doing on LinkedIn and other social platforms, even some of my posts don’t perform well.
It’s always a bummer because I think…
Easy Ways to Increase Your Social Media Shares
If you want people to share your content, you need to make it easy for them to do it.
This is one of the main reasons why I see low…
How I Manage My Social Media Posts
I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.
If you don’t yet have an editorial calendar to manage…
How to Use Social Media to Build Strong Relationships
I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.
Supporting…
The Complete Hashtag Holiday Calendar and Post Ideas for August
There are only three more days until August – do you have your content planned yet? You should consider incorporating “hashtag holidays” into your social media calendar.
Social media holidays…
How Hashtag Holidays Like National Ice Cream Day Can Strengthen Your Brand
I love a good hashtag holiday and today is #NationalIceCreamDay🍦. Hashtag holidays can help you better connect with your followers and break up your business content.
Social media holidays can…