I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.

Your connections don’t want to read posts about all of your great accomplishments and successes every day.

Build this into your weekly marketing strategy.

Keep a calendar of the people you want to highlight and jot down notes about them.

Here’s how you can do it and in the process build stronger relationships that will benefit you.

  • Like/share/comment on their social media posts
  • Encourage others to follow them and let people know why you think their content is valuable
  • Congratulate them on their successes
  • Refer someone their way when there’s an opportunity that may be a fit

Promoting others helps you promote yourself and is the right thing to do.

So think about how you can pay it forward to others.

How can you shine a spotlight on individuals in your network? How can you better support them?

This is one of the fastest ways to build your network and a group of people who will support you.

Learn more in this video.