I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.

I knew the post would do well, but it not this well! However I know why it resonated with others so much.

In this program on November 10 at 12:30pm ET, I will share with

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.

Your

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

I see so many people post content on social media that is self-promotional and all about themselves.

This is a big mistake when it comes to personal branding.

Supporting and promoting others – such as your colleagues, former colleagues and peers is so easy and well worth the time and effort.

Your connections don’t want

There are so many ways to maximize your content so it has a stronger impact.

There’s also much content out there but not all of it is good. And you want yours to be good. Because it represents your brand, your business and it can lead to many new opportunities. Here are some tips on

There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.

It’s a mutually beneficial relationship.

It doesn’t matter how big or small your organization is, if you have employees who have left the firm with whom you want to keep in touch, then you need an

If you want LinkedIn to help you build your brand and business, you need to put in the work to build meaningful relationships, post content that is of value to your connections and help others without the expectation of receiving anything in return.

The foundation of LinkedIn is networking.

You can write the greatest posts

It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is truly innovative, unique and authentic, I have to write a blog post about it and find out more about how it came to be.

Real

Creating a lifelong relationship with your alumni is important for law firms of all sizes.
Alumni have unique and tremendous value to your organization from a business development, recruiting and marketing perspective. Departing employees can become boomerang employees in the future.
Here are steps you can take to make sure your alumni remain connected to