Sometimes social media really works wonders in bringing people together who you wouldn’t have had the opportunity to meet otherwise. One such person who LinkedIn brought into my life is Olivia Kiratu. Despite living on opposite sides of the world (she lives in Kenya and I live in New York City), we have developed

Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.

Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now. 

Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.

Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Continue Reading How to Demonstrate Client Care and Value in a Down Economy

It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas.

It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional

My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can

‪I love this infographic by Gittings Legal Photography on how to look your best on virtual meetings. I also love the colorful and easy-to-read visual they created to showcase their points. This is something that each of you could easily do yourself using Canva or Adobe Spark.

While what you say is very important when

I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm ET. Anyone can join – consultants, in-house marketers of any level, lawyers or business professionals.

The program will cover how to use social media