It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise
How Law Firms Can Build a Stronger Internal Culture
Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day
Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.
Groundhog Day comes from a German legend that if a furry rodent sees
How to Build a Strong LinkedIn Personal Brand
When is the right time to make LinkedIn part of your personal branding and marketing strategy? Yesterday. But the next best time is today or this week.
And it’s never
Seven Ways to Reignite Your Marketing Efforts in 2023
It’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
How to Create a Client-Centric Annual Review
Here’s a content idea to engage with your clients and prospects this time of year – send them a client-focused year-in-review email.
An effective year-in-review email strengthens confidence in your
12 Marketing Actions to Take During Downtime
The end of the year is approaching but you shouldn’t take a break from marketing yourself and your business. In fact, there is so much opportunity to stand out as
Upcoming Webinar: How to Build Your Personal Brand in Person and Virtually
If you missed the Legal Marketing Association Northeast Conference program on how to build your brand in person and virtually, don’t worry as you can register for a webinar on
How to Create an Industry Survey and Resulting White Paper
An effective but not often enough used way to raise your profile and enhance your industry stature in your niche is to publish insightful and valuable content. One of the
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s