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Spring Clean Your Marketing and Business Development Efforts

Spring Clean Your Marketing and Business Development Efforts

By Stefanie M. Marrone on April 9, 2026
Posted in Content Marketing, Legal marketing, Personal Branding, Social Media

Spring is a natural time to reset, refocus and get organized. While you may be thinking about clearing out closets or refreshing your space, it’s also a great reason to…

The Type of Content That’s Actually Working on LinkedIn Right Now

The Type of Content That’s Actually Working on LinkedIn Right Now

By Stefanie M. Marrone on April 7, 2026
Posted in LinkedIn, Personal Branding, Social Media

LinkedIn doesn’t always make it easy to tell what’s actually performing well. Most of the time, people are left guessing, testing things and hoping something sticks. That’s why it’s useful…

Why So Many Smart Professionals Are Invisible on LinkedIn

Why So Many Smart Professionals Are Invisible on LinkedIn

By Stefanie M. Marrone on March 27, 2026
Posted in LinkedIn, Personal Branding, Social Media

There are many lawyers and professionals doing sophisticated, high-value work whose LinkedIn presence doesn’t reflect that reality. They’re advising on complex matters, managing demanding clients and operating at a high…

Fall in Love with LinkedIn

Forget the Flowers – Fall Back in Love With LinkedIn

By Stefanie M. Marrone on February 11, 2026
Posted in LinkedIn, Personal Branding

Forget chocolates and flowers for Valentine’s Day – if you’re looking for something that actually helps you grow, build meaningful connections and create opportunities, it’s time to give LinkedIn the…

What Slowing Down on LinkedIn Taught Me About Visibility and Consistency

What Slowing Down on LinkedIn Taught Me About Visibility and Consistency

By Stefanie M. Marrone on January 30, 2026
Posted in LinkedIn, Personal Branding, Personal Development

Over the past month, I haven’t been nearly as active on LinkedIn as usual. It’s becauae I’ve been dealing with shingles and the recovery process took longer than I expected.

How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market

How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market

By Stefanie M. Marrone on December 11, 2025
Posted in Artificial Intelligence, Content Marketing, LinkedIn, Social Media

When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions…

How Professionals Build Visibility Without Talking About Themselves

How to Build a Brand People Trust

By Stefanie M. Marrone on December 3, 2025
Posted in Marketing, Personal Branding, Social Media

Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.

A personal brand is…

Your Starter Guide to Becoming Known in Your Industry

Your Starter Guide to Becoming Known in Your Industry

By Stefanie M. Marrone on October 30, 2025
Posted in Career Development, Personal Branding

Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and…

how to turn conference connections into real opportunities

How to Turn Conference Connections into Real Opportunities

By Stefanie M. Marrone on October 26, 2025
Posted in Business Development, Client Development, Networking

Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a…

How to Write LinkedIn Posts People Actually Read

How to Write LinkedIn Posts People Actually Read

By Stefanie M. Marrone on October 26, 2025
Posted in LinkedIn, Personal Branding, Social Media

One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.

I see it every day. Professionals with great ideas and insights spend time crafting…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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