A lot of mediators are underutilizing LinkedIn, even though it can be an incredibly effective tool for visibility, relationship building and business development.
Some have profiles that haven’t been updated
Why Leadership Visibility on LinkedIn Matters More Than Ever
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
Why Some People Stand Out on LinkedIn and Others Don’t
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when
Why Some People Never Run Out of Content Ideas (And What You Can Learn From Them)
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves
What to Do After You Publish a Client Alert or Article If You Actually Want It to Lead to Work
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready
How Lawyers Should Really Be Using LinkedIn for Business Development
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often
How Lawyers Can Actually Use LinkedIn to Bring in New Clients
Most lawyers are on LinkedIn, but very few are using it in a way that consistently leads to business.
There’s usually some activity. A post here and there, a profile
Spring Clean Your Marketing and Business Development Efforts
Spring is a natural time to reset, refocus and get organized. While you may be thinking about clearing out closets or refreshing your space, it’s also a great reason to
The Type of Content That’s Actually Working on LinkedIn Right Now
LinkedIn doesn’t always make it easy to tell what’s actually performing well. Most of the time, people are left guessing, testing things and hoping something sticks. That’s why it’s useful
Why So Many Smart Professionals Are Invisible on LinkedIn
There are many lawyers and professionals doing sophisticated, high-value work whose LinkedIn presence doesn’t reflect that reality. They’re advising on complex matters, managing demanding clients and operating at a high