One of the biggest mistakes I made when I first started creating content was believing that every article, LinkedIn post, newsletter or presentation had to be based on a completely
How to Use LinkedIn Articles and Newsletters to Build Your Personal Brand
When most people think about LinkedIn content, they think about posts. Posts are important. They help you stay visible, participate in conversations and engage with your network. They’re also quick
LinkedIn Followers vs. Connections: How to Build a Stronger Network
One of the questions I get asked all the time is whether it’s better to follow someone on LinkedIn or send them a connection request.
The answer is that they
Want to Be Known for a Topic? Start Writing About It.
I recently searched Google News for information about LinkedIn and AI search and was surprised (and elated) to see two of my articles near the top of the results.
The
How to Strengthen Your LinkedIn Presence for AI Search
If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
Ask about a company
What Happens When Someone Asks AI About You? Start With LinkedIn
Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business
What Professionals Should Know About AI and LinkedIn
Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI
Why Your LinkedIn Content May Be Attracting the Wrong Audience And What to Do About It
EIf you’ve spent any time on LinkedIn lately, you’ve probably seen people talking about the algorithm.
Someone’s reach is down. Someone else’s post went viral.
A new theory emerges about
How to Quickly Improve Your AI Search Results and Enhance Your Visibility
A few weeks ago, I started asking professionals a simple question: “Have you searched for yourself in ChatGPT or Claude yet?”
Most hadn’t. The ones who had were often surprised
How to Get More Value From Every Event You Host or Sponsor
Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in