This is a great example of using social media to highlight your firm and people, create your own news (owned media) on a regular basis which is incredibly helpful for small firms to regularly stay top of mind on social, use hashtags effectively, repurpose headshots, create a great custom social media graphic with eye catching

You can choose to notify your network about changes made to certain sections of your LinkedIn profile.

Enabling notifications about your profile changes may generate a post in your network’s feed, an in-app notification or an email notification.

To adjust notifications sent to your network about profile changes:

  1. Click the Me icon at the top

I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big picture growth efforts, so I thought I’d share a few ideas that I hope inspire you:

  • If you are a communications person, you should regularly

My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become

The summer is a great time to reconnect with your network and focus on your business development and branding efforts. Here are some ideas on how you can do it using online networking techniques despite the breakdown in personal interactions due to the pandemic:

  • Make it a weekly practice to connect with VIP contacts –

Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.

Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.

One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.

It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework. 
Continue Reading A Quick Guide to Social Media Analytics

LinkedIn offers many features for job seekers to optimize professional networking opportunities.

One of the best ways to take advantage of LinkedIn is to download your LinkedIn profile as a resume, eliminating the stress and time it takes to craft the perfect resume and to use your LinkedIn profile, which hopefully is optimized (if you

Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Outline your goals – decide which practices, initiatives and professionals you want to promote so you can build your strategy around them.
  2. Know what your audience wants