A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and
LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re
Your Fourth Quarter LinkedIn Content Plan: 40 Ideas for the Rest of the Year
By the time October rolls around, many professionals are thinking about everything they still need to accomplish before the end of the year. There are client projects to finish, business
The Private Equity Lawyer’s Guide to Marketing and Business Development
When you’re busy getting deals done, marketing yourself can keep falling to the bottom of the list. Between client calls, negotiations and everything else that comes with a private equity
How to Build a Social Media Strategy That Drives Business Results
How to Create a Social Media Strategy That Actually Supports Your Business
A lot of businesses and professionals spend significant time on social media without having a clear plan for
Law Firm Anniversary Marketing: 10 Creative Ideas and a Planning Checklist for Your Firm’s Next Milestone
A law firm anniversary is a great opportunity to showcase your firm’s history, strengthen relationships with clients and alumni, recognize your lawyers and staff and create content that supports your
How to Use a LinkedIn Newsletter to Grow Your Email List
A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or
Building a Law Firm With Intention: A Conversation With RJ Cohen
Building a law firm requires more than legal skill. It takes a clear point of view about clients, people, culture and growth, along with the patience to keep making thoughtful
10 Legal Marketing and Business Development Strategies for Fall
Fall is one of the busiest and most productive times of year for law firm marketing and business development. People are back from summer vacations, conferences and events are picking
How to Build Your Brand, Business and Network This Fall
Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer