The way you format your LinkedIn posts is just as important as what you say.

You have just 1300 characters to get the attention of your audience so use them wisely!

For example, don’t write long, dense paragraphs. People skim content especially online.

Instead, break up your information into short paragraphs like this.

Use paragraph

You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms with lots of followers on their social channels that aren’t maximizing their social media presences. Being successful on social media today in professional services takes

Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.

Just changing a letter or abbreviating it can make a huge difference.

Don’t rely on the hashtag suggestions that LinkedIn provides, they’re based on content and AI –