By Paula Edgar and Stefanie Marrone
June is Pride Month, which offers companies of all kinds a unique opportunity to celebrate, show support and raise awareness for LGBTQIA+ rights on…
It’s not often that a major holiday from three faiths happen on the same weekend – in fact it’s a synchronicity that only occurs every 33 years according to the…
It’s one thing to create social media posts, events and web site content to support diversity and women’s initiatives, or to say that your firm has a diversity program, but…
Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.
In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.
Learn more about her in this Women Who Wow profile.
Join us for a Women Who Wow virtual roundtable with leading women law firm CMBDOs/marketing directors on August 11 at 12:30 ET where we will explore:
- The changing role of
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
Do you share other people’s content on social media? If not you should! Not only does it help your audience learn, but it also helps to:
– Build rapport
February is Black History Month. Your organization’s Black History Month celebration doesn’t have to be challenging, but it should be thoughtful and strategic (and you do need to get started ASAP – you’re late)!
Check out diversity trainer Paula Edgar’s latest blog post with more than 20 strategies for making your Black History Month impactful for all.