Join us for a Women Who Wow virtual roundtable with leading women law firm CMBDOs/marketing directors on August 11 at 12:30 ET where we will explore:

  • The changing role of the CMO today
  • Reimagining the post-COVID law firm
  • How they plan to bring their teams back to the office, tips on how to managing a

June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.

Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.

While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.

Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.

Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.


Continue Reading How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company

I am excited to feature Sonya Olds Som in the Women Who Wow series.

Sonya is a partner in Heidrick & Struggles’ Chicago office focusing on executive search and consulting services. She focuses on general counsel/chief legal officer and other senior roles within corporate legal departments and law firms across industries and geographies, as well

February is Black History Month. Your organization’s Black History Month celebration doesn’t have to be challenging, but it should be thoughtful and strategic (and you do need to get started ASAP – you’re late)!

Check out diversity trainer Paula Edgar’s latest blog post with more than 20 strategies for making your Black History Month impactful for all.


Continue Reading Guest Post with Paula Edgar: How to Celebrate Black History Month at Your Company

In Hubspot and Talkwalker’s recent survey on social media trends for 2021, industry experts said the rise of socially conscious audiences is the number one social media trend.

What does this mean for your company and brand?

Today social responsibility must be part of your marketing strategy.

Promote your organization’s good works and commitment to its people and community via social media.

Social media is one of the most powerful vehicles that companies have to disseminate information about their pro bono, community service, diversity, recruiting and professional development initiatives. It is also a way to communicate information to employees especially if you