Legal Marketing Association

As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush on him for years. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization

Take a look at a Q&A with me and my 2019 LMA Northeast Regional Conference co-chair Bob Robertson by Jacob Eidinger about our plans for #LMANE19. what we are each most excited about with regard to the conference and why you should join us in the Big Apple on November 14/15!

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Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.

It was my first time back on the speaking circuit since going through a rough personal patch that sent my life into a tailspin. I had been dreading getting back up

Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives when it’s not, and I want to be honest about the fact that I have not been okay, and that it’s okay to not be

The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Here are some ideas on how you can do it using both in-person networking and online networking techniques:

  • Make it a weekly practice to connect with VIP contacts – mentors, former professors, former colleagues – anyone

I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I recently received this note from a CMO who saw me present at #LMA19, and it really touched me. It’s exactly why I do what

Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals.” I am so glad that the session seemed to resonate with attendees. Also, I’d like to thank the LMA

I recently returned from Atlanta where I attended and spoke at the 2019 Legal Marketing Association Annual Conference, which is the annual industry gathering for legal marketing and business development professionals.

If your experience was like mine, you gained many new insights that you’re excited to implement at your firm, you made new valuable connections, reignited existing relationships, participated in online conversations at #LMA19 and spent time in the exhibit hall talking to service providers about their products and technologies.

I always try to attend the sessions that will enable me to obtain insights into what clients need and want, as well as anything that will help me gain an advantage over competitors, and with that in mind, I’d like to share a few key takeaways and insights from my LMA19 experience. This year, one of the major highlights for me was the general counsel panel. The speakers had so much to share and what they said was eye opening.

Here are some key takeaways from my latest JD Supra article on “What Clients Want and Need Today From Law Firms – Key Takeaways from the 2019 LMA Annual Conference.” Read the full article for much more from #LMA19. 
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It can be really hard to get conference attendees to visit you at a trade show.  There’s a lot of competition for starters. It can be somewhat overwhelming for attendees. And oftentimes, the exhibitors are very “me, me, me” focused instead of thinking about their target audience, which is quite captive at a large industry