Legal Marketing Association

I recently returned from Atlanta where I attended and spoke at the 2019 Legal Marketing Association Annual Conference, which is the annual industry gathering for legal marketing and business development professionals.

If your experience was like mine, you gained many new insights that you’re excited to implement at your firm, you made new valuable connections, reignited existing relationships, participated in online conversations at #LMA19 and spent time in the exhibit hall talking to service providers about their products and technologies.

I always try to attend the sessions that will enable me to obtain insights into what clients need and want, as well as anything that will help me gain an advantage over competitors, and with that in mind, I’d like to share a few key takeaways and insights from my LMA19 experience. This year, one of the major highlights for me was the general counsel panel. The speakers had so much to share and what they said was eye opening.

Here are some key takeaways from my latest JD Supra article on “What Clients Want and Need Today From Law Firms – Key Takeaways from the 2019 LMA Annual Conference.” Read the full article for much more from #LMA19. 
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It can be really hard to get conference attendees to visit you at a trade show.  There’s a lot of competition for starters. It can be somewhat overwhelming for attendees. And oftentimes, the exhibitors are very “me, me, me” focused instead of thinking about their target audience, which is quite captive at a large industry

I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch the videos on the LMA International Facebook page), and I have so much to share and report back to y’all about (yes, I picked

The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve been thinking a lot about how I can maximize my time away from the office (missing three full work days is stressful especially when you

It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point? Create connections that matter, remember to always focus on the quality of the relationships – not the quantity!

Here are five tips on how to easily turn online connections into offline business:

  1. Build

I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session
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I can’t wait to speak at the 2019 Legal Marketing Association Annual Conference on April 10 at 1:30pm in Atlanta on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals.” The conference is now less than three weeks away, and while I still have so much to do to prepare for my presentation, I

Quite possibly the worst thing about dealing with the loss of someone you loved is the anguish when you forget that you just can’t call or text them to tell or ask them something.

On a weekly basis, I think of things – an impossibly funny situation that happened to me on the NYC subway that morning, a question about a family recipe I am about to screw up, general family gossip or advice – that I desperately want to discuss with my mom, and then I painfully realize that I will never be able to do that again with her.

Three years ago today, I lost my mom Lucille to Multiple Myeloma, a rare blood cancer of plasma cells. It causes cancer cells to accumulate in the bone marrow, where they crowd out healthy blood cells and lead to a lot of terrible things, such as irreparable damage to the kidneys, heart, lungs and bones.

My late mom Lucille and me

My mom had this awful cancer for many years and responded well to treatment for many years from the best oncologists in New York City – a cocktail of groundbreaking drugs, chemotherapy, even an auto stem cell transplant – but then just when she thought she was in the clear, it came back with a vengeance.

Then there is a dear friend of mine who lost her husband (who was also a close friend) at the age of 35 last summer. She is now a 32-year-old widow. They were married for less than two years. He was an accomplished law professor who graduated first in his class at law school. He was also an opera singer. For months I have been trying to make sense of his passing, and how life can be so cruel and unfair, and then so wonderful sometimes. I am in awe of my friend’s strength and cannot even imagine what she carries around with her every day.

Lately I feel as if everyone I know has experienced a personal tragedy or profound loss of some sort – the death of parent, a beloved pet, a grandparent, a miscarriage, the diagnosis of a terminal illness – maybe it’s our age. Maybe it’s bad luck. Whatever it is, it just plain sucks.

Here’s the thing though – you can choose to wallow in tragedy, or you can choose to make hardships and the worst times of your life teaching moments and turn them into something good. You’d be surprised just how resilient each of us are if we just believe it.

Also, some of us must choose to be happy at certain points in our lives in order to turn the tide around or just to carry on and not to fall into a dark hole of despair. Happiness doesn’t always come easy to everyone all the time (more on that in a bit). Sometimes a tragedy can serve as the catalyst to cause us to reevaluate what we want from our lives.

Unfortunately, time doesn’t stop just because we are going through a personal tragedy. The sun still rises and sets, and we all still must get up and put on our game faces and go to work, and take care of our families, and just keep going no matter how hard it is.

This article is intended to help those who are facing something profoundly difficult in their personal lives and those around them so that those people can hopefully become more understanding and empathetic toward others, because you just never know what someone else is going though. So many successful people are trying to hold it together when inside they are struggling with loss and grief. I just wanted them to know that it’s okay and that they weren’t alone in this feeling.


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I’ll be presenting a workshop at the 2019 Legal Marketing Association’s Annual Conference (which is the premier yearly gathering of legal marketers) on how to align your social media efforts with your business development strategy with Jennifer Simpson Carr on day two of the LMA Annual Conference (at 1:30pm on April 10). This is going to be a hands-on, immersive program with lots of actionable takeaways for marketers of all firm sizes and levels. It’s another reason that we hope you stay until the end of the #LMA19 conference. Here’s a sneak peek of our session! Thank you to Rob Kates for filming this segment. 
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Mark your calendars for March 7 for a Legal Marketing Association webinar titled, “How to Build Your Personal Brand Using Social Media Tools Before, During and After #LMA19” with me, and good industry friends Roy Sexton and Andrew Laver on how to use the upcoming #LMA19 conference in Atlanta on April 8-10 to build and enhance YOUR personal brand using social media! We’ll provide actionable takeaways and ideas for marketers of all levels, including how to build your network before, during and after the conference, how to master the art of the “humblebrag,” how to become a thought leader and published author (even if you’re not a great writer) and how to use free online tools to add eye-catching visuals to your social posts (like the one I created in this blog post, which I used to promote the program on social media as well). Join us! 
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