Legal Marketing Association

Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

As we are all producing a lot of content during the COVID-19 pandemic, how do we make our posts stand out?

In this interactive webinar, I will take attendees

As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
Continue Reading How to Quickly Build Your LinkedIn Network

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.


Continue Reading Top Tips for Creating a Strong Bio

This is a great time to make enhancements to your personal marketing and business development efforts – especially when it comes to your LinkedIn profile.

In today’s digital world, networking online is just as important as cultivating in-person connections, and LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.

But here’s the thing – many LinkedIn users think their profile is strong as is or that they know everything there is to know about the platform, when neither is true.

In fact, only about half of all of users have a 100% complete profile, according to LinkedIn (that means thoughtfully filling out every single field and section that LinkedIn prompts you to fill out). The main reason to do this is quite compelling: it enables you to rank higher in LinkedIn’s search results.


Continue Reading LinkedIn 101: How to Master Profile Basics

The world in which we live in today is extraordinary, with mass layoffs happening each week.

When you lose your job due to circumstances that are out of your control, such as your company just cannot afford to keep you, it’s difficult to process, because it’s not that you did anything wrong.

The current pandemic has brought U.S. unemployment to an all-time high, and has put our economy and so many lives on hold.

Because the coronavirus happened so suddenly, it was a crushing blow for many who were unprepared and who live paycheck to paycheck. Those who are lucky to still have jobs are finding themselves dealing with salary cuts, no bonuses and sometimes reduced hours or furloughs. The employers that will emerge stronger are those that treated their employees with care and empathy.

The bright side is that you can emerge from these situations as a stronger, better version of your professional self and use this time to propel you to greater success and work situations that are a better fit for you.
Continue Reading How to Bounce Back From Being Let Go During the Coronavirus

The photos in my Facebook memories can be reminders of great times in the past or painful memories of people who disappointed or hurt me. Also given current conditions and quarantining, seeing photos of myself happy, carefree and outside make me long for those days.

So much has changed for me in one year both

Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.


Continue Reading Five Secrets to Legal Directory Ranking Success

My guess is that many of you have more free time now due to the coronavirus outbreak, which had slowed down deal flow and litigation activity. Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development (instead of watching Tiger King).

This