Legal Marketing Association

I asked Orange County-based Gia Altreche to be part of the Women Who Wow series because she is a leader in the legal marketing industry and an advocate for the profession and diversity & inclusion. Gia is the Director of Business Development and Marketing at Newmeyer & Dillion LLP and serves as co-chair of the Legal Marketing Association’s Diversity & Inclusion Committee and Shared Interest Group. Learn more about her below.

Why did you choose your profession?

Technically it chose me. It was during a post-college adventure to find a marriage between the legal field (initially intending to go to law school), and human communication (a love I found in my last year in college, which slightly derailed the initial focus) that ended with my resume miraculously in the hands of my now mentor, who was the Head of Business Development & Marketing at a major law firm in Phoenix, AZ. Talk about the power of networking!

At the time, I didn’t know legal marketing existed, but quickly learned it offered access to both play a role in advocating for my community, while continuing to study and nurture the role of human connection in business. Plus, being surrounded by the crème of the crop legal minds across a variety of industries, seeking out continuous education on the ever evolving role and how I could support their efforts was greatly satisfying. Learn more about her and her career path below.

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When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle. Here are a few things not to do right now during the coronavirus outbreak when it comes to content

Join me for the virtual Social Media Master Class!

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. In a time of crisis, the advantage belongs to the nimble, quick and emotionally

Join me and Rob Kates starting today (not tomorrow) on Facebook Live at 2pm ET for Legal Marketing Coffee Talk, a video series we will be bringing to you in the afternoons during the coronavirus crisis.

The purpose of the video series is to maintain close contact with colleagues during social distancing while bringing

One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with business partners at the Legal Marketing Association’s Southeast Conference a few years ago in Orlando.

This wasn’t the usual type of program at which I

Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.

Lawyers especially need to invest in relationships to attract and keep their clients. This can still be done during the current pandemic through calling instead of emailing, online resources

Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.

If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and

I came across a great article by industry leader and friend Deborah Farone on on legal marketing in the time of COVID-19. The line that resonated with me most was “They will all need lawyers. Firms need to have a concerted effort to look at the future and how these changes will affect their

Trish Lilley is truly a Women Who Wows. She is the Chief Marketing Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active volunteer for the Legal Marketing Association. She is also a great advocate for women in the profession, is an innovator in our field and is

Jenn Klyse runs a successful technology consulting practice from Chicago, and she’s the latest Woman Who Wows.

I met Jenn while working together on the planning committee of LMA Tech Midwest. We didn’t exactly hit it off at first because we are polar opposites – some of Jenn’s greatest strengths is that she is very