Legal Marketing Association

The photos in my Facebook memories can be reminders of great times in the past or painful memories of people who disappointed or hurt me. Also given current conditions and quarantining, seeing photos of myself happy, carefree and outside make me long for those days.

So much has changed for me in one year both

Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.


Continue Reading Five Secrets to Legal Directory Ranking Success

I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal industry live at 2pm ET on the Kates Media Facebook live page. The videos are available afterwards on YouTube, LinkedIn and Twitter.

The idea behind

This is a photo from from the 2012 Legal Marketing Association annual conference when my dear friend and mentor Wendy Bernero was inducted into the hall of fame.

Wendy is a true leader and advocate for women. She’s the smartest and kindest person I know. She always believed in me and pushed me to become

Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.

That being said, here’s my latest JD Supra article on why your LinkedIn company page is so important especially right now as we are relying on social media to stay connected to others both personally and

  1. I’m continuing to run the Women Who Wow series throughout the year because Women’s History Month was shadowed by the COVID-19 outbreak and there are just too many great women to fit in the span of 30 days.

Today’s Woman Who Wows is Robyn Addis, the Chief Operating Officer at Legal Internet Solutions Incorporated, and has a long career in operations and marketing. I met Robyn like I met so many others in this series, through our volunteer work for the Legal Marketing Association.

Learn more about her.
Continue Reading Women Who Wow: Robyn Addis

Law360 recently published an article of mine, “Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers” that I wanted to highlight on the blog. These tips can be used by lawyers and other professionals for appropriate brand building and marketing during the coronavirus outbreak. I live in NYC, which has seen the most cases of COVID-19 in our country, and it is a very strange and sad place to be right now.

Here’s an excerpt of the article:


Continue Reading Law360 Article: Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers

I started the Women Who Wow series to coincide with Women’s History Month, but since news related to COVID-19 has consumed us, I’ve decided to continue running the series throughout the year, because there are just too many amazing women to fit into one month.

One of those amazing women is New York-based Brandie Knox, the principal and creative director of Knox Design Strategy. I met Brandie several years ago through the Legal Marketing Association, and we hit it off right away. I admire her for her entrepreneurial spirit, her creativity and her kindness.

Learn more about Brandie and her career path.
Continue Reading Women Who Wow: Brandie Knox