As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.
There is no right or wrong answer to this and it will be different for everyone depending on what they do and their level of comfort.
Although we have
Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.
LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.
A robust and
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
Continue Reading 9 Ways to Create a More Client-Centric Law Firm
On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19 crisis. Among the topics we addressed during the webinar included:
Leveraging technology to stay top of mind in an era of social distancing
Focusing on
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or insensitive from my webinar with Jay Harrington.
The worst thing you can do right now is nothing when it comes to client care and
I met Renee Branson through friends in the legal marketing industry, and I was drawn to her warmth and positivity. Since then, she’s been nothing but kind and supportive of me. We share each other’s posts on social media and promote each other, and I really appreciate that she is so giving to others in
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.
You should of course be sensitive to current market conditions, and make your content relevant to what’s happening in the world right now (such as
Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll be joined by Anna Spektor, Founder and CMO of Expert Webcast and Alex Kasdan, Senior Advisor and host of Expert Webcast and Senior Managing Director,
I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.
Some firms have completely shifted to a remote working model, which means you likely do not have a receptionist manning the phones, especially small- and
During the coronavirus outbreak when we are all social distancing, I thought it would be a good idea to start a virtual book club where we could gather online and discuss various books and stay connected to each other while learning. The books will be business focused for the most part, and I’d love any