LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for

LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for…
I’m honored/humbled/excited/thrilled to announce that I’ve been nominated for a “lawyer of distinction” award but there’s just one problem, I’m not a lawyer!
And this is exactly why I have…
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!…
The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that…
When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog…
It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is…