The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that differentiates them and helps build their brand in a specific practice.

The web site tracks the rapidly changing landscape of legislation affecting how NCAA athletes

I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?

Writing takes time and I can make the process easier and more efficient for

It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need

In this installment of Women Who Wow, meet Sheryl Odentz. Sheryl is the founder of Progress in Work, an award-winning, career management firm that provides attorneys and other professionals within the legal industry with tools and resources to “progress in work” and maximize career success through business development training and coaching, executive/leadership coaching and outplacement/career transition consulting. Learn more about her.

Continue Reading Women Who Wow: Sheryl Odentz

New hires are still happening despite the pandemic, and if you are planning to do a #socialmedia post or press release to announce their arrival, you’ll want to choose your words carefully to be sensitive to market conditions and also be professional.

One of the crucial steps is having a professional headshot, which isn’t so

Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers during the COVID-19 pandemic.

Here’s the description from the ALANY about the program: The COVID-19 crisis is impacting law firms, their workforces, and, of

While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.

The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.

Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.
Continue Reading 10 Relationship Building Ideas During the Time of Social Distancing