One of my clients asked me to try out a Google Ads campaign to help him bring in new clients. It’s been successful so far in terms of leading to new client matters. It’s a great example of the new ways in which we can generate leads. More than 3.5 billion Google searches are made
I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?
Writing takes time and I can make the process easier and more efficient for…
It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need…
In this installment of Women Who Wow, meet Sheryl Odentz. Sheryl is the founder of Progress in Work, an award-winning, career management firm that provides attorneys and other professionals within the legal industry with tools and resources to “progress in work” and maximize career success through business development training and coaching, executive/leadership coaching and outplacement/career transition consulting. Learn more about her.
Continue Reading Women Who Wow: Sheryl Odentz
New hires are still happening despite the pandemic, and if you are planning to do a #socialmedia post or press release to announce their arrival, you’ll want to choose your words carefully to be sensitive to market conditions and also be professional.
One of the crucial steps is having a professional headshot, which isn’t so…
Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers during the COVID-19 pandemic.
Here’s the description from the ALANY about the program: The COVID-19 crisis is impacting law firms, their workforces, and, of…
While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.
The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.
Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch. …
Continue Reading 10 Relationship Building Ideas During the Time of Social Distancing
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development success.
Join me on April 21 at 4pm ET for a webinar that will cover the key elements that every firm needs to achieve success …
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the ones suggested by LinkedIn. There are tools you can use to help you find relevant hashtags to boost the impact of your content.
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.
This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.
In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.