The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that differentiates them and helps build their brand in a specific practice.

The web site tracks the rapidly changing landscape of legislation affecting how NCAA athletes

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog will be successful. It takes a lot of work to build an audience.

So how do you boost readership and increase traffic to your blog?

It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is truly innovative, unique and authentic, I have to write a blog post about it and find out more about how it came to be.

Real

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

One of the most powerful elements to a law firm website are bio photos/headshots.

Strong photos are an easy way to connect with prospective clients, but many law firms don’t update their lawyers’ photos or have consistent photos.

It is essential to get new photos taken every few years. When potential clients visit your site,

The end of summer/going into fall is the PERFECT time to focus on your business development and branding efforts especially since many of your peers and competitors may not be.

We are in the hottest job market in years right now – this is the time to focus on your own personal branding and business

I’ve been getting a number of requests from people who want to watch video replays of past Women Who Wow programs. Well, here you go!

All of these programs can be found on my YouTube channel.

Part 2 of the Women Entrepreneurs Roundtable with Shari Belitz, Sherine Clarke, Charlyne Fabi, Laura Leopard, Katie Lipp,