If your law firm is looking to attract more local clients, improving your website’s local search engine optimization (SEO) is key. Local SEO is all about optimizing your online presence
Crafting an Authentic Attorney Bio: A Guide to Making a Lasting First Impression
When browsing a law firm’s website, a prospective client’s main point of interest is often the attorney’s bio. In fact, law firm bio pages are among the most viewed pages of a law firm web site. It serves as a virtual handshake and provides a glimpse into both your professional journey and who you are as a person and practitioner.
An effective bio not only informs but also builds trust. Whether you’re an associate or have decades of experience, your bio should reflect your strengths, uniqueness, passion for what you do and dedication to your profession.
Women Who Wow: Ashley Carlisle
Ashley Carlisle is the CMO of HyperDraft, a legal automation platform and trusted technology partner to game-changing law firms and legal departments. Learn more about her in this Women Who Wow profile.
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
Join Me for a New York City Bar Association Program on March 30 on How to Effectively Market Your Small Law Firm in a Post-Pandemic World
Why Lawyers Should Never Pay for Awards or Honors and Never List Those on Their Web Site
I’m honored/humbled/excited/thrilled to announce that I’ve been nominated for a “lawyer of distinction” award but there’s just one problem, I’m not a lawyer!
And this is exactly why I have
How to Write an Engaging, Client-Focused Professional Bio That People Want to Read
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
How to Make Your Web Site Content Less Boring
Many of us work in fields where our website content can be well, boring. Or maybe dry is a better way to put it.
But your content doesn’t necessarily have
How to Use Your Law Firm Web Site for Branding, Lead Generation and Recruiting
Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my