The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that
How to Create Content That Your Clients Actually Want
How to Increase Readership for Your Blog
When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog
Spotlight on Stroock, Stroock & Lavan’s Innovative Real Estate Fast Forward Tool
It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is
10 Things to Do This Fall to Build Your Brand and Business
Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business
Why Updating Your Web Site Bio is so Important
One of the most powerful elements to a law firm website are bio photos/headshots.
Strong photos are an easy way to connect with prospective clients, but many law firms don’t
What You Should Do This Summer and Fall to Build Your Brand and Business
The end of summer/going into fall is the PERFECT time to focus on your business development and branding efforts especially since many of your peers and competitors may not be.
Why Law Firms of All Sizes Need to Invest in Their Web Sites
What’s the one place where law firms of all sizes should not cut corners and actually spend money?
It’s your web site.
It’s so important that your law firm website
Watch Video Replays of Past Women Who Wow Programs
I’ve been getting a number of requests from people who want to watch video replays of past Women Who Wow programs. Well, here you go!
All of these programs can
How to Use Google Ads to Bring in Leads and New Business
One of my clients asked me to try out a Google Ads campaign to help him bring in new clients. It’s been successful so far in terms of leading to
Why You Should Outsource Your Content
I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios,