Many of us work in fields where our website content can be well, boring. Or maybe dry is a better way to put it.

But your content doesn’t necessarily have to put people to sleep no matter what it’s about.

Your clients and prospective clients have needs and they go to your website to find out more about whether you can meet those needs.

So, use your website as a way to engage them even if your subject matter is not the most exciting. Here are a few ideas on how to do that.

  • Understand your customers’ needs and ensure your web site addresses them at every point
  • Give real solutions through case studies
  • Regularly update content
  • Provide how-to guides
  • Offer infographics
  • Use video and podcasts to explain complicated concepts
  • Use illustrations and arresting imagery to draw visual interest
  • Create semi-gated explainer videos
  • Write everything with your client in mind and in their language
  • Be casual – no need for formalities anymore
  • Make sure your website can accommodate related stories, so those would appear on the page that the person is reading with other content that may be of interest to them.

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