Many of us work in fields where our website content can be well, boring. Or maybe dry is a better way to put it.

But your content doesn’t necessarily have to put people to sleep no matter what it’s about.

Your clients and prospective clients have needs and they go to your website to find

Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my puppies viewed that put them to sleep 😴🐶

Remember that clients and prospective clients have needs and they go to your website to find out

It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is truly innovative, unique and authentic, I have to write a blog post about it and find out more about how it came to be.

Real

One of the most powerful elements to a law firm website are bio photos/headshots.

Strong photos are an easy way to connect with prospective clients, but many law firms don’t update their lawyers’ photos or have consistent photos.

It is essential to get new photos taken every few years. When potential clients visit your site,

Email marketing is still so important when it comes to marketing a professional services firm. It provides a professional and direct medium that allows businesses to reach out to their leads and customers/clients. It enables you to stay in contact with your audience, it’s affordable, it increases brand awareness and it’s timely.

Email campaigns like