I’ve known Liz Sobe for years and served on a Legal Marketing Association board with her. While on that board she said something to me that has become one of my guiding principles in life – “assume good intent.” Such wise words from a wise woman!

Liz is a marketing communications professional with extensive experience in legal and private equity markets. To maximize her team’s delivery of top-quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.

Known for her inclusive, results-oriented approach to the business of marketing communications, Liz is an industry leader. She has held many leadership roles in professional services organizations, including the Legal Marketing Association and International Legal Technology Association.

Learn more about Liz in this installment of Women Who Wow.

Why did you choose your profession?

I love making connections and opening doors. I am #teamwheels and think more wheels in the world help us move forward, so with fewer doors, we have to find more creative ways to open them.

What do you love most about what you do?

I love turning challenges into opportunities. I look for ways to shift my mindset to the positive.

Do you have a mentor?

I look for mentorship in everyone I meet. I genuinely believe we can learn something from everyone – even if it is something about ourselves.

Any advice to women who want to succeed in the workplace?

First, find and open every door for yourself and everyone around you. Second, ask questions. Ask questions of those around you and of yourself. Find and create answers.

women who wow Liz Sobe quote

What do you wish you could tell your younger self?

I have always told myself that “can’t” isn’t a word. However, I wish I could tell my younger self to also look for and understand when and where “shouldn’t” could have popped into my vision more often.

What is the best career advice you’ve ever received?

Perception is reality. Kelly Largey taught me this, and I carry it everywhere I go. We use this in all aspects of the sales cycle, especially in marketing communications – know and understand your clients and targets’ perception; this is the selling reality.

How do you achieve work/life balance?

I drink a lot of water, pause frequently, and say no.

Which woman most inspires you and why?

My daughter. She is strong, sweet, sassy, sensitive and intelligent beyond anything I could have imagined at 19.