Unfollow. Delete. Block. Repeat.

Who follows you and who you follow on social media is completely in your hands.

You have total control over who has access to you on social media and what you see. And you should curate and edit as necessary.

I recently did a social media follower cleanse/purge – I do

The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that differentiates them and helps build their brand in a specific practice.

The web site tracks the rapidly changing landscape of legislation affecting how NCAA athletes

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to sell yourself and your services to provide value and so many people and companies forget that.

Let me show you a better way to do it.

Repurposing content Even my puppy

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet user has at least one email account. A recent research conducted by Radicati found that there 3.8 billion active email accounts. That’s half the population

Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.

She has been a creative leader and strategic innovator for global, regional and small law firms for nearly three decades, including at two AmLaw 100 firms and has worked with law firms of all sizes around

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog will be successful. It takes a lot of work to build an audience.

So how do you boost readership and increase traffic to your blog?

I see so many people post content on social media that is self-promotional and all about themselves.

This is a big mistake when it comes to personal branding.

Supporting and promoting others – such as your colleagues, former colleagues and peers is so easy and well worth the time and effort.

Your connections don’t want