It is so important to market yourself consistently, but we often put ourselves last on the list to do the things we need to do for our own businesses because
Why You Should Make Time to Market Yourself
Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day
Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.
Groundhog Day comes from a German legend that if a furry rodent sees
Seven Ways to Reignite Your Marketing Efforts in 2023
it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Effective Marketing and Business Development Strategies for Small and Mid-sized Law Firms
Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more intimate experience to their clients by bringing specific expertise
How to Create a Client-Centric Annual Review
Here’s a content idea to engage with your clients and prospects this time of year – send them a client-focused year-in-review email.
An effective year-in-review email strengthens confidence in your
How Much of Yourself Is Okay to Share on Social Media?
One of the things that I struggled with when I was building my brand on social (and I think many of you also do as well) is how much of
Upcoming Webinar – How to Use Marketing Technology to Build Your Brand and Business in 2023 and Beyond
Join Chris Fritsch and Stefanie Marrone on January 10 at 12:30pm EST for a webinar on the top areas in marketing technology for professional service firms and how you can
Upcoming Webinar – LinkedIn Company Page Master Class
Join me for a free webinar on November 30 on creating stronger content on and bringing more followers to your LinkedIn company page.
Your LinkedIn company page gives you a
Why You Need to Focus on Building Your Personal Brand Today
Years ago when I worked at a certain law firm, it was frowned upon for employees to speak at conferences (or even attend them), post original content on LinkedIn, write
Seven Ways to Build a Stronger LinkedIn Network
How many LinkedIn connections do you have?
If you are mid- to senior-level in your career, you should have more than 500 LinkedIn followers/connections. If you don’t, you aren’t truly